Ronit Shlesinger Email & Phone Number

Hallandale, FL

• Lead integrated marketing strategies and holistic plans for demand generation campaigns, product launches, integrations and partner activations in Europe, APAC and LATAM.
• Develop localization and content plans across several channels to deliver on local and cultural relevancy while still aligning with Zumba’s global strategy.
• Head strategy and campaign development to support a portfolio of consumer products across several channels, including retail, TV and online.

Hallandale, FL

• Managed 8 direct reports and all of Marketing’s operational teams, including Project Management, Translations, Photography, Print and Creative Production.
• Led resource management of the Creative department with up to 20 indirect reports, overseeing project allocation, workload, optimization of timelines and scheduling, and hiring of temporary staff and external agencies.
• Drastically improved quality of translations by establishing and onboarding new vendor. Managed and drove excellence from 19 proofreaders, replacing those not up to par. Supervised translation and transcreation.
• Oversaw 2-3 photography productions per month, and established new photography vendors and efficiencies that resulted in a 30% decrease of costs.
• Developed and managed budget of $3.6M, recommending fund allocation.

Hallandale, FL

• Managed the execution of over 300 Marketing projects from inception to delivery, driving comprehensive timelines and mobilizing vendors and cross-departmental teams to ensure successful launches and completions.
• Led RFP, vendor selection and implementation of 3 project management systems. Established and automated workflows and processes, directly reducing manual workload and increasing productivity by 25%.
• Defined and oversaw implementation of marketing material platforms and printing solutions for Zumba instructors, achieving over 40% adoption rate and output of 150,000 materials in the first 6 months.
• Grew and led Marketing Project Management team, hiring and directly managing 5 other PMs.

Boca Raton, FL

• Led successful multi-channel marketing campaigns for national and regional clients, resulting in customer acquisition and increased ROI. Clients included Xfinity Comcast, Botox Cosmetic, Macy’s and Williams-Sonoma, and.
• Liaised with clients, agencies and list brokers on a daily basis to ensure successful deployment of 35+ email campaigns. Delivered conversions 18% above industry standards.
• Managed and optimized lead generation efforts, almost doubling established KPIs.

• Collaborated in Volkswagen campaigns of 2008 and 2009 through CP+B's internship program
• Coordinated and managed marketing initiatives promoting Tiguan
• Supervised vw.com Build and Price tool
• Developed winning integrated campaign for the Big Brothers Big Sisters of Greater Miami

• Partook in the launch of the Interactive Division, supporting the company's venture into new arenas
• Developed affiliate sites
• Established brand identity for affiliate sites
• Focused on back-end support of setting up department

• Developed cohesive 360 campaign to drive consumer activation, brand awareness and purchase
• Placed media purchases and developed relationships with local media contacts
• Produced creatives for the Chevy Cobalt and Chevy Aveo cars
• Planned and held promotional and engagement events