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As co-author with the late Bob Stone, we literally wrote the book on direct marketing. With over 250,000 copies sold and in its Eighth Edition “Successful Direct Marketing Methods” is the best-selling text and trade book and the basis for modern relationship and response marketing. ➞ Feel free to message me here on LinkedIn to learn moreFor the last 36 years, I’ve been blazing the trail and establishing the best ways to interact with consumers. Through honed tactics and techniques, I’ve defined the best ways to start, manifest, and sustain relationships with customers. I’m a leader in applying database and direct response strategies to branded products using traditional and electronic direct marketing. I share these insights around the globe as a world-renowned public speaker and teach the Direct Marketing Association’s basic course in Email Marketing. At Jacobs & Clevenger we’ve been helping clients drive response to better engage their customers through data-driven insights, powerful creative and sound execution. There is no one size fits all approach when it comes to marketing. Refine. Redefine. Test. Repeat. This is a surefire way to know precisely what’s working for you and why. We use this process to discover the hidden insights that can improve the impact and overall effectiveness of your communications. We create marketing programs that are engineered to do one thing: deliver better business outcomes.A variety of services we help with - ▪ Creative▪ Content▪ Data-Driven Marketing▪ Direct Marketing▪ Response Experiences▪ Strategy▪ Programming and DevelopmentWith decades of experience, J&C brings valuable expertise in response experiences with your customers and prospects. Tailored marketing strategy spread across many industries has put J&C in the unique position of being able to bring your enterprise to the forefront, and revenue to your bottom line.➞ Visit https://www.jacobsclevenger.com/ to learn more
Jacobs & Stone Multichannel Marketing Communications Certificate Program At Depa
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SponsorJacobs & Stone Multichannel Marketing Communications Certificate Program At DepaChicago, Il, Us
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SponsorJacobs & Stone Multichannel Marketing Communications Certificate Program At Depaul Universtiy Sep 2008 - PresentThe Ron Jacobs & Bob Stone certificate program is designed to help marketing & communications managers succeed in the new marketing environment, where brands can no longer rely upon pushing predetermined messages to mass audiences of consumers, but must instead reach many markets of one. This program teaches the latest strategies, tools, and techniques in direct, interactive, digital, and database marketing including planning, execution, and the right KPI's (Key Performance Indicators) to demonstrate success. Outstanding professionals will teach you through their experience, case studies, and real-world examples how to think like today's consumers and be successful in this new marketplace. And you will learn how to describe and sell these ideas to your CEO, President, CFO, and CMO, with new ways to track the performance of the marketing communications expenditures to reach true accountable communications.
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Co-AuthorSuccessful Direct Marketing Methods 1996 - PresentRon is co-author with Bob Stone, of the Seventh Edition of Successful Direct Marketing Methods (SDMM) and the updated Eighth Edition which will be released in Fall 2007. SDMM is the best selling text and trade book on the tools and techniques of multi-channel direct marketing, selling more than 250,000 copies worldwide. The current edition has been translated into Russian, Romanian and Spanish.
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PresidentJacobs & Clevenger Sep 1982 - PresentJacobs & Clevenger is a marketing agency with long-term expertise in customer relationship marketing experiences. J&C provides strategic, creative and digitally led solutions for multichannel user experiences that transform brands and grow client businesses. With direct response in our DNA, and data at our core, J&C creates ideas that drive engagement, convert customers, close sales, build loyalty and can prove their return on marketing investment.➞ To learn more visit https://www.jacobsclevenger.com/We offer a unique and proprietary portfolio of creative and response-driven services, blending them together to best answer your communication needs. Our core services include lifecycle marketing, content marketing, and direct response marketing. Our decades of experience allows us to bring your enterprise to the forefront and revenue to your bottom line.➞ Visit https://www.jacobsclevenger.com/ to find out how we can help your business
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PresidentJacobs & Clevenger 1982 - PresentCo-author of Successful Direct Marketing Methods
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SponsorJacobs & Clevenger Case Writers Workshop 2000 - Present
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Past-PresidentChicago Association Of Direct Marketing 1980 - 2014
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Past PresidentChicago Association Of Direct Marketing 1998 - 1999
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Member4A'S 1998 - 2010
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MemberDirect Marketing Association 1982 - 2010
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Senior LecturerMedill/Imc Northwestern University 1990 - 2005
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Account ExecutiveStone & Adler 1980 - 1982
Ron Jacobs Education Details
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Roosevelt UniversityMarketing -
Roosevelt UniversityDirect Marketing
Frequently Asked Questions about Ron Jacobs
What company does Ron Jacobs work for?
Ron Jacobs works for Jacobs & Stone Multichannel Marketing Communications Certificate Program At Depa
What is Ron Jacobs's role at the current company?
Ron Jacobs's current role is Sponsor.
What is Ron Jacobs's email address?
Ron Jacobs's email address is rj****@****ger.com
What is Ron Jacobs's direct phone number?
Ron Jacobs's direct phone number is +131220*****
What schools did Ron Jacobs attend?
Ron Jacobs attended Roosevelt University, Roosevelt University.
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