Marketing Director
Drove growth and performance marketing for one of a private equity enterprise’s largest brands, optimizing a $6 million annual budget to expand market share and accelerate revenue. Cut digital agency fees by 85% and delivered a 21% increase in unique leads, a 37.5% rise in conversions, and a 62.8% boost in revenue through Paid Search. Diversified lead sources with Lead Aggregates, achieving a rise in conversions and adding $836,442 in top-line revenue. Elevated organic SEO score from 68 to 95 and drove localized search dominance. Replaced discount-driven promotions with productized service bundles, increasing average ticket sales by over 50%. Lifecycle Retargeting and omni-channel strategies amplified by secure predictive AI models drove a 29% increase in digital demand generation and a 45% rise in revenue.