Developed and launched a suite of accessibility governance, risk, and compliance products and services for large enterprise organizations:Maturity program. Designed, developed, and brought to market an ISO-9001-based governance program that enables organizations to assess current accessibility capability and drive conformance with regulatory and legislative requirements.Compliance advisor. Enables enterprises to understand the current state of compliance for digital properties, identifies gaps, and drives investment to improve compliance and reduce organizational risk.Risk model and calculator. Uses organizational attributes, industry and market data, and site characteristics to quantify the legal, brand, and financial risks associated with digital accessibility.

Lead payment automation team tasked with improving operational efficiency and reducing costs related to manual invoicing processes, digital payments, document generation, and customer lifecycle transactions.Delivered features that automate and streamline workflows, reduced toil, and enable rapid scaling, supporting 700% YoY organizational growth in 2021 without adding headcount.Conducted deep product discovery for complex business cases with internal stakeholders, external partners, and end customers. Created product roadmaps aligned to OKRs and team-specific objectives.Designed and implemented legal asset library; assures compliance, minimizes effort related to regulatory filings, and reduces overall risk related to DOI inquiries.

Developed $60MM ARR product for $20B medical device enterprise. Lead cross-functional dev team for subscription management / billing application. Translated high level client requirements and objectives into actionable (and billable) product initiatives. Defined product strategy, roadmaps, and success metrics. Identified, prioritized, and iteratively developed products based on customer feedback collected through qualitative (user testing, interviews) and quantitative sources (GA, internal analytics). Pragmatic customer experience champion. Applied UX design and marketing background to problem solving and design thinking. Cultivated a culture of product thinking and ownership. Business development including project pitches and POC product discovery. Negotiated complex large-organization cultures, built rapport to quickly establish trust and drive engagement.

Increased revenue by 100% in 18 months. Championed a new product category which matured into the primary revenue stream. Responsible for publisher onboarding, developer advocacy, and ongoing in-app purchase performance.Optimized $10MM ARR ad operations. Moved homegrown ad operations to DFP (now Google Ad Manager). Owned speciality campaigns, yield optimization, ad mediation, and programmatic buying.Boosted overall user retention with gamification and product features:• Achievement system - increased active user engagement by 30%. Worked with game developers to integrate into products, normalized implementation processes.• Recommendations engine - lifted pageviews / user by 20% within 30 days of delivery.Transitioned product culture from waterfall to agile; lead iterative agile development informed by analytics using: GA, Mixpanel, Chartbeat, and Optimizely, and lightweight qualitative user community testing.

• Designed mobile user experience flow for demand-based hyperlocal advertising that targets consumers with precise contextual location-based ads.• Produced technical-, customer-, and user-facing interfaces.• Developed ad component templates and style guides.• Created marketing materials, sales collateral, pitch decks which helped ThinkNear be acquired by Telenav.

• Directly responsible for global e-commerce portal redesign using Magento.• Localized e-commerce site for European markets, including region-specific product offerings, language, currency, and payment gateways.• Created innovative promotional campaigns which generated 50% seasonal sales.• Conducted iterative e-commerce user tests focused on product findability, improved product search, and conversion optimization.

• Productized internal search advertising system into 3 customer-facing ad platforms based on customer use cases: hyper-local / small businesses, self-service corporate clients, and API-based programmatic, arbitrage-focused partners.• Created 125 search portals, each targeting a specific audience with unique identity and custom design. Generated 10M+ ad impressions.• Designed and directed all product promotional efforts including product portals, trade show collateral, and marketing materials.