Ron Kirkpatrick Email & Phone Number

Los Alamitos, Ca, Us

Orange County, California Area

Senior Communications/PR Consultant with extensive experience in strategy, messaging, crisis management, executive and internal communications, media relations, web content management and All-Around Good Guy Available for Hire – In other words, more know-how than your average Communications Consultant.

Torrance, Ca

I was responsible for managing all aspects of Toyota North America’s social media and content management, executive services, internal communications and Toyota brand marketing communications.Key Accomplishments:1. Planned, Directed and Successfully Launched First-Ever Toyota Social Media Intelligence Center to better serve customers, educate organization, make more informed communications decisions, improve online community engagement and increase the number of Toyota fans.2. Directed and Launched New Toyota USA Newsroom with Full Mobile Capabilities to make it more customer-friendly, interesting, easier to navigate, faster to download photos/videos and adaptable to any mobile device.3. Successfully crafted speeches for Mark Hogan, the first U.S. outside member of Toyota’s Global Board of Directors.4. Revamped Toyota’s Executive and Internal Communications Team with flexible “universal” writers who can easily move from writing for social media and the Newsroom to drafting executive speeches and internal/publications stories.

Torrance, Ca

I served as chief executive speechwriter and directed the company’s flagship publications, social media efforts, internal communications, news Web sites, the Toyota Archives and Toyota USA Automobile Museum. Key Accomplishments:1. Directed the launch of the Toyota USA Twitter Channel, which has become a popular source for fast-breaking news information from the company and a model for other global Toyota distributors.2. Established, directed and crafted speeches for regular Town Hall and Atrium meetings for Associates to hear the latest news, strategies and direction of the company from top executives as well as see new products before the public. The meetings achieved approval ratings of 90% or higher based on surveys.3. Helped create, direct and write “Fast Facts”, a brief, timely email update on Toyota and industry news for associates and dealers to keep them apprised of the very latest information about the company and products during the recalls of 2009-2010, the 2011 massive Japan earthquake/tsunami and other vital news. Fast Facts continues to earn 90%+ approval from associates and high praise from dealers.4. Planned, Developed and Launched First-Ever Webcasts of Important Meetings to associates throughout North America so everyone could view live or on-demand broadcasts on their computers, regardless of location and time zone. The webcasts boosted viewership by 150%.

Torrance, Ca

I served as chief executive speechwriter and directed executive and internal communications, the company’s flagship publications (print & online) and division intranet sites as well as managed the Toyota USA Archives and Toyota USA Automobile Museum. Key Accomplishments:1. I was the key architect of company messages and policy statements that helped Toyota earn the title of “America’s Most Admired” Automotive Company (Fortune). 2. I improved “internal communications” ranking among the 12 corporate categories measured by an independent employee survey. Internal communications climbed six places, ranking Toyota above most other high-performing companies, according to the Hay Group. 3. I won 10 awards for speech writing, created three top intranet business sites and improved the quality of company publications so they were recognized as some of the best in the nation. I also directed development of the Toyota USA Automobile Museum, which houses Toyota’s $17 million collection of historical U.S. vehicles.

Torrance, Ca

I managed Toyota’s flagship publications, developed new media opportunities, directed corporate video projects and developed executive speeches and presentations.Key Accomplishments:Created Toyota’s first news intranet web site and directed team that won three national awards for publications excellence.

Greater Los Angeles Area

I created the curriculum and taught Journalism 535, “Specialized Writing for Public Relations,” a core graduate course for a Master’s Degree in Strategic Public Relations during Fall Semester in 1998 and 1999.Key Accomplishments:Rated a 4.7 on a 5-point scale by students. The late and highly respected PR counselor Patrick Jackson said at the time that the USC program had the “best adjunct faculty in the country”.

Irvine, Ca

I developed, directed and managed all key messages, publications and marketing information for the Council, the largest business and economic development group in the region.Key Accomplishments:Created new positioning statement for the group, directed development of its first website and was instrumental in the CEO being named one of top 25 “hottest” leaders in Orange County.

Cerritos, Ca

I directed public relations activities, community marketing programs and corporate reputation initiatives for nation’s third largest brewery, including successfully managing a $2 million+ budget and delivering more than 100 marketing events and promotions annually.Key Accomplishments:I created and managed the first-ever, outside-headquarters public relations and external affairs field offices for Coors. My leadership helped the company overcome a negative, 10-year union “boycott” and led to Coors being listed as a top progressive company by national surveys.

Cerritos, Ca

I established and managed the first satellite public relations office outside of Coors’ Golden, Colorado headquarters. I specialized in general media relations, boycott responses, special event coverage, distributor consulting on public affairs issues, news interviews and community relations.Key Accomplishment:I served as a key architect and strategist in addressing Coors’ secondary boycott issues by several groups, leading to successful ‘fair share’ agreements with national African American and Hispanic coalitions.

Redondo Beach, Ca

I supervised public relations work on several national and regional blue-chip client accounts, including Nissan USA, Anheuser-Busch and the McDonalds Operator’s Association of Southern California.Key Accomplishment:Successfully created and managed communications for the introduction of the Southern California Ronald McDonald House supporting families of children battling cancer. The project won a Lulu Award for excellence.

Orange County, California Area

I worked as reporter, photographer and staff writer for the Anaheim Bulletin and Orange County Register covering general/ breaking news and city councils along with writing human interest/feature stories.Key Accomplishments:Honored with six major journalism awards during five years of reporting work at one of California’s largest newspaper chains.