Ron König Email & Phone Number

Germany

Hamburg, Deutschland

• management, strategic development and alignment of the Data & Analytics (D&A) department
• professional & disciplinary leadership as well as development of a digital D&A expert team
• further development of the company as a member of the leadership team
• strategic consulting, requirements recording, calculation, solution development, implementation support & coordination in the data-based effectiveness of D&A- as well as comprehensive digital-projects and to be.
• in this context, interdisciplinary collaboration with (and sometimes leadership of) specialists from other departments in strategy consulting, project conception as well as long-term success measurement and optimization
• partner management with the relevant technology partners of TWT in the area of data & analytics> range of services: (among other things) data-based and sustainable optimization of multi-channel marketing, customer.

Hamburg Und Umgebung, Deutschland

• due to a corporate merge from DigitasLBi GmbH into Publicis Sapient same tasks & responsibilities as at DigitasLBi GmbH:
• management, strategic development & alignment of the Data & Digital Analytics department (D & CH)
• professional & disciplinary leadership as well as development of a Data & Digital Analytics expert team
• in charge for all ongoing Data & Digital Analytics projects (clients from various industries)
• involved responsibility in new- & re-bizz
• customer consulting, guidance & stakeholdermanagement as Thought Leader Analytics with basic knowledge in digital marketing, UX, IT, strategy etc. on decision level

Hamburg

• management, strategic development & alignment of the Data & Digital Analytics department (D & CH)
• professional & disciplinary leadership as well as development of a Data & Digital Analytics expert team
• in charge for all ongoing Data & Digital Analytics projects (clients from various industries)
• involved responsibility in new- & re-bizz
• customer consulting, guidance & stakeholdermanagement as Thought Leader Analytics with basic knowledge in digital marketing, UX, IT, strategy etc. on decision level
• preparation of requirement analysis, performance specification, calculation, strategy development, conception, presentations, etc. in various (analytics) projects

Hamburg

• consulting & optimization of digital analytics processes & conversionrate (data strategy, KPI concepts, tracking concepts, dashboarding, data analysis and interpretation in a web analytics tool, recommendations for.
• consulting & support on the implementation of web analytics, visualization & testing tools

Hamburg Und Umgebung, Deutschland

• in charge of web tracking & web analysis
• conception, implementation, optimization tracking & tools
• conception, improvement of reportings & web analysis
• deep dive analysis & interpretation of web data & user behavior out of different datasources
• creating dedicated hypothesis to trigger A/B tests
• analysis A/B & multivariate testing

Hamburg

• setting up tracking, regular reportings & webanalysis incl. conception,
• analytics consulting of different projects & departments
• deep dive analysis & consulting of different projects & departments
• setup and optimization of a webanalytics culture for website optimization
• project: „DataDrivenMarketing“ (combination of different data sources)
• projectowner: „Optimization of personalized product recommendations & individualized websites through recommender systems at Tchibo e-commerce“

• conception and creation of reports with web analytics data
• support for tracking concepts
• analysis of customer pages for teams like conversionrate optimization, SEO & SEA
• conception, development & analysis of a SEO dashbord
• collaboration in teams conversionrate optimization, SEO, SEA & SMM

Frankfurt Am Main Und Umgebung, Deutschland

• assistant to CEO: company marketing & business development
• cooperation & support in departments marketing, display, affiliate, SEO, SEA & e-commerce
• relauch, creation & coordination jaron newsletter incl. mailing & reporting
• development of strategy & content creation for jaron-blog, facebook & twitter
• market observation, research of subject-specific topics in online marketing as well as creation of presentations / whitepapers;
• creation of different databasis

Hamburg

• content analysis, restructuring & optimization of productpages (price & range)
• collaboration in creation of landingpages & microsites
• analysis of customer satisfaction (usability), customer behavior & On Site Surveys
• evaluation of the effectiveness of digital campaigns
• reporting, analysis & derivation of recommendations for conversionrate optimization
• evaluation & optimization of online marketing processes

• sales & purchase incl. value & market oriented process optimization
• strategic consulting, support & management of customers
• representation of managing director
• project management & organization of operations, processes & worshops

Carpenter in building & funiture carpentry

Master Of Science (M.Sc.), Business Administration - New Media Marketing, 1,7

Masterthesis: "Der Einfluss von Recommender Systemen im E-Commerce der Tchibo GmbH - Optimierungspotenziale in der Produktvermarktung".

Bachelor Of Arts - Ba, Business Administration (Bwl) - Marketing, Controlling, 1,7

Bachelorthesis: “Marken- und Kundenbeziehungsmanagement im Rahmen des Integrationsprozesses bei Mergers & Acquisitions”, score: 1,3

Wholesaler And Foreign Trader, Wholesaler And Foreign Trader, 2,0

Vehicle Manufacturing

Degree At College Of Higher Education, Mathematik, Physik, Design

Carpenter, Carpentry/Carpenter

Ausbildung zum Tischler