Ron Lacaste Email & Phone Number

• Own Marketing database and ensure data is clean, complete, and organized to enable advance segmentation• Own campaign management processes and metrics, support teams with A/B testing, reporting and analysis as required.• Own SFDC Campaign tracking and drive closed-loop reporting on Leads -> Opportunities -> Revenue, and ROI by campaign, offer, vendor or channel• Manage day to day lead management processes between Marketo, Salesforce, and other critical systems (e.g. Outreach… Show more • Own Marketing database and ensure data is clean, complete, and organized to enable advance segmentation• Own campaign management processes and metrics, support teams with A/B testing, reporting and analysis as required.• Own SFDC Campaign tracking and drive closed-loop reporting on Leads -> Opportunities -> Revenue, and ROI by campaign, offer, vendor or channel• Manage day to day lead management processes between Marketo, Salesforce, and other critical systems (e.g. Outreach and DiscoverOrg)• Administer and optimize our Marketo instance to make sure the program folder structure and program templates are set up correctly and operational programs run flawlessly• Document lead statuses and revenue cycle stages and enforce best practices in naming conventions and mapping of fields between Marketo, Outreach and Salesforce• Review current scoring model and recommend adherence to best practices• Deliver Marketing Operations requirements for campaigns across Marketing, Partner and Sales teams for tracking, scoring, program attribution, email• Help evaluate and implement additional systems and tools to optimize the Demand Gen and Go-To-Market functions• Drive transparent and strong Marketing and Sales alignment with clear processes, reports and dashboards• Provide the team with actionable insights on campaigns and nurture programs• Design and coordinate email and lifecycle communications.• Design and maintain nurture stream matrix; build advanced lead and customer nurture program.• Work with multiple 3rd party data vendors and Marketing partners to automate processes and tasks• Work with cross functional teams (Sales, Partner, Product, Marketing) and agencies for prospect and customer revenue lifecycle management• Support data preparation / upload / de-duplication for campaigns and lists as required• Be an operation generalist - perform campaign management, web form and lead management tasks Show less

• Develop, edit and/or QA marketing assets, segmentation queries and MA journeys/nurture flows• Manage, create and edit all forms and emails• Apply code for tracking capabilities and configure related reporting• Proactively ensure all assets maintain the highest standards of quality, ethics, and legal compliance including CAN-SPAM, HIPAA, GDPR, CCPA and American Disabilities Act• Help upload and QA campaign audience data• Assist with system integrations/APIs including… Show more • Develop, edit and/or QA marketing assets, segmentation queries and MA journeys/nurture flows• Manage, create and edit all forms and emails• Apply code for tracking capabilities and configure related reporting• Proactively ensure all assets maintain the highest standards of quality, ethics, and legal compliance including CAN-SPAM, HIPAA, GDPR, CCPA and American Disabilities Act• Help upload and QA campaign audience data• Assist with system integrations/APIs including troubleshooting sync and other platform-related issues• Help establish short- and long-term CRM/MA strategy. Ensure the organization’s continuous evolution in leveraging CRM/MA technology to build smarter/faster/more efficient digital solutions• Recommend ways to make all online touchpoints more engaging, higher performing, and more efficient – taking advantage of existing tools and technology at hand• Innovate on and expand our existing CRM/MA with more sophisticated and/or optimized journeys, optimized solutions and new features• Design, launch, and track online campaigns tailored to markets and personas • Help execute, track, evaluate and report on campaign performance while consistently optimizing conversion rates and ROI• Assist department leaders with presentations and ad hoc requests Show less

Bgc

I specialized in marketing data analysis and automation at Avid Technology in BGC. Utilizing Salesforce, Marketo, and advanced Excel tools, I streamlined processes, ensured data accuracy, and designed automated campaigns. My work led to improved campaign engagement and revenue cycle optimization.Salesforce:Workflow Automation: Streamlining processes through custom workflows.Validation Rules: Ensuring data accuracy with custom rules.Data Deduplication: Eliminating… Show more I specialized in marketing data analysis and automation at Avid Technology in BGC. Utilizing Salesforce, Marketo, and advanced Excel tools, I streamlined processes, ensured data accuracy, and designed automated campaigns. My work led to improved campaign engagement and revenue cycle optimization.Salesforce:Workflow Automation: Streamlining processes through custom workflows.Validation Rules: Ensuring data accuracy with custom rules.Data Deduplication: Eliminating duplicate records for clean data.Custom Summary Formulas in Reports: Crafting tailored summary formulas for insightful reporting.Data Loader SQL Queries: Using SQL for advanced data loading and manipulation.Marketo (Admin):Smart Campaigns: Designing and managing automated marketing campaigns.Ad Hoc Reporting: Generating on-demand reports for real-time insights.Marketo-SFDC Integration: Synchronizing Marketo with Salesforce for seamless data flow.Campaign Activity Tracking: Monitoring and analyzing campaign engagement.Email Performance Analysis: Evaluating the effectiveness of email campaigns.Revenue Cycle Analytics: Analyzing the entire revenue cycle to optimize performance.Advanced Excel:Power Query and Power Pivot: Using advanced tools for data extraction and modeling.Data Transformation: From raw data to comprehensive dashboards for actionable insights.VBA for Macro Automation: Automating repetitive tasks with VBA macros.Process Improvement:Flow Chart Creation: Visualizing processes for better understanding and optimization.Kaizen Methodology: Implementing continuous improvement techniques.Lean Techniques: Applying Lean principles to enhance efficiency and reduce waste. Show less

Ncr - National Capital Region, Philippines

Ncr - National Capital Region, Philippines

Misys is a leading provider of financial software, offering an extensive portfolio of solutions in banking, trading, investment management, and enterprise risk. Serving 2,000 clients across 120 countries with a global team of 4,500 employees, Misys excels in meeting both local and global needs within the financial services sector.Responsibilities:Data Validation: Ensured accuracy and consistency in financial data.Data Capture: Collected and managed data for various financial… Show more Misys is a leading provider of financial software, offering an extensive portfolio of solutions in banking, trading, investment management, and enterprise risk. Serving 2,000 clients across 120 countries with a global team of 4,500 employees, Misys excels in meeting both local and global needs within the financial services sector.Responsibilities:Data Validation: Ensured accuracy and consistency in financial data.Data Capture: Collected and managed data for various financial applications.Data Enhancement: Improved data quality and relevance for better decision-making.Lead to Contact Conversion: Facilitated the process of converting leads into actionable contacts.MQL Check and Enhancement: Evaluated and refined Marketing Qualified Leads (MQLs) to optimize sales opportunities.KPI and Sales KPI Tracking: Monitored and reported on key performance indicators and sales metrics.Data Usage Reporting: Generated reports on data utilization and performance.Trend Analysis: Identified and analyzed trends within financial data.Data Interpretation: Developed insights through understanding and reading complex data sets.CMO Dashboard: Managed and updated the Chief Marketing Officer’s dashboard for strategic oversight. Show less

Baguio Citu

I provide proper financial oversight, approve the monthly event budget andreview the monthly financial statements and the monthly audit to ensure that theMarketing Mixers is operating on a fiscally sound and legal basis. I also have anactive participation in fundraising efforts to ensure stability of current revenuesand encourage cultivation of sustainable, long-term revenues for ourbeneficiaries.

Saint Louis University, Baguio City

Trainee for the next batch of officer of Marketing Mixers. I was a part of the group who took the necessary time to develop a marketingstrategy or campaign for Marketing Mixers that is relevant and can beaccomplished with the available finances. Assessing and evaluating the marketingmethods of the past and present to discern what works and what doesn'tconsidering the many mar

Baguio City

I spent 5 months training as an intern of GoshenLand Capital Inc. A leadingprovider of real estate investment in northern Luzon. I have rotated in variousdepartment as follows, Marketing, Human resource, Goshen Real EstateAcademy, Sales and Research.

Baguio City

I am authorized to act as an official delegate of Green Core Society, taking anactive role in strategic planning of every event of Student Quality Circle andformally approve such planning to ensure its adequacy, accuracy and validity. Ialso assess program activities accordingly and then communication it clearly withthe members and officers of Green Core Society as we implement programs andservices.