Ronald Lanzo Sr. Mba Email & Phone Number

Fairfield County, Connecticut, United States

Office Furniture Industry consultant for commercial products. Offering consulting expertise from 45 years of industry experience with a focus on trade show success, networking and professional business development. With more than four decades of experience within the contract office furniture industry, I'm available to assist with market analysis, business planning, sales development and trade show networking.

Greater New York City Area

Greater New York City Area

Ron rents and the possibilities are endless! I manage the rental of commerical office furnishings, including cubicles, seating, desks and filing products in the Metro New York, Westchester, and Southern Fairfield County areas.

Greater New York City Area

And a member of the board of directors as well

Extensive STEELCASE & HON ExperienceExceeded annual sales goal of $800,000 gross profit with actual contributions of $824,900 or 103% of goal. Hired, trained and developed three new account executives after losing my top two producers to new ventures.Developed and closed new business opportunities at FRANKLIN SQUARE HOSPITAL, part of the MedStar Health organization. .

TEKNION & HONDeveloped new business opportunities within existing office products accounts with successful sales at The Economist and OK Magazine.Maintained average gross profit margins of 28.5% vs. budget of 23.5%.Successfully promoted TEKNION Expansion and other OMW lines through creative marketing at trade shows such as CRAINS's New York Expo.

Managed a team of 12 sales reps covering Hawaii, Japan and Korea.Developed a sales training and assessment program, which evaluated of existing team skills and established "bench-mark" team standards. Increased sales in Japan and Hawaii at DoD with major project installations in Okinawa and Honolulu.

Successfully completed several major new business projects including the U S District Court and The General Services Administration

Increased sales in New York by 55% through increased training and major project focus. Increased profitability with two reps ranked in the Top Five nationally. Successfully completed the merger of Boston and New York teams into a single region, reducing overhead and improving "profit contribution" by 15%. Achieved combined profit levels of 29% for both New York and Boston.

Directed the recruiting efforts for this marketing cooperative and buying grou by signing six new members for a 20% increase.Supervised, trained and motivated the sales force at 35 dealerships in a 21 state area. Managed the national accounts program for "Back to Basics" products at accounts like Continental Airlines and Roadway.

Founded this independent rep agency marketing high-end designer lines to the A & D community. .Major projects included Arthur Anderson & Co. Increased sales of JG Furniture Systems by 60% and Lunstead Designs by 50% with major project emphasis and by building relationships with large architectural firms like Huge Stubbins Associates.

Spearheaded the sales process at Texaco and managed the sales efforts of three district managers.Increased sales at Texaco by 20% with major project installations in Denver, New Orleans and New York City. Successfully competed and won $800,000 project at Revlon; Brands resulting in sales of $1 million plus on both projects. Worked closely with both Roche Dinkeloo and Warren Platner to get Steelcase products specified on several projects.

Supported and managed the contract furniture dealers in CT.

Managed the sales promotion and marketing of color as a communications tool. Implemented a program that focused on the advertising and product packaging indusries.

Mba, General Business Administration

Received MBA degree in Business Administration from University of Bridgeport.

Mba, Business Administration Marketing

Activities and Societies: President of the Italian Clubcompleted several courses as a student and returning; Familiar with GIZA 20/20 Data.