Ron Larry Email & Phone Number

Miamisburg, OH

• Managed 17 person cross functional team for Esko, part of Danaher Corporation, a Fortune 200 company. Team included industry experts, partner managers, presales technical resources, and inside sales associates, focused.
• Implemented innovative sales initiatives, including competitive attack programs, resulting in 100% software business growth over the past 5 years; a 15% CAGR.
• Created & deployed SaaS / Subscription sales training & focused Inside Sales team campaign resulting in order volume at 174% of plan.
• Set up & managed Inside Sales team which accounts for over 33% of region’s software sales.
• Rated #1 globally, out of 129 Esko managers, in the 2014 Associate Engagement & Management Effectiveness Survey.
• Led a cross functional team in the successful integration of Cape Systems into the Esko business.

Dayton, OH

• Gathered & analyzed competitor’s product, service & solution offerings, compared them to NCR’s offerings, then educated the team on how to leverage information to win.
• Deployed Competitive Intelligence Programs including 1 page “playbooks”, bi-weekly messaging, competitively oriented customer presentations, rapid responses, and win/loss analysis.
• Results included a 13% increase in closed won dollars and a 34% increase in competitive downloads.

Dayton, Ohio

• Managed global marketing and demand creation responsibilities for 2ST™ technology.
• Led development & deployment of market segmentation effort which led to adoption of 2ST™ Value Drivers.
• Drove creation and efficient use of supporting 2ST™ global toolset including Business Impact Model, Simple Savings Spreadsheet, and Environmental Analysis Calculators.

Dayton, Ohio

• Directed the global Self Service Consumables Management (SSCM) solution, which included the creation and deployment of financial industry marketing programs and initiatives.
• Increased new business sales volume over $ 9.7M in 2004; 162% of plan.
• Developed and deployed new national advertising program generating more than $750k in new consumables revenue in year one.

Dayton, Ohio

• Partnered with global NCR Business Unit organizations and the IT community to define business unit’s CRM requirements. Conducted ROI Analysis, secured project approvals, managed development and deployment of projects.
• Managed a team that transitioned NCR Systemedia from using multiple funnel management tools to a single global application, reducing costs by over $500K in the first year of deployment.
• Led testing and supported deployment of corporate-wide Campaign, Account & Contact Management tool. Won prestigious 2004 NCR IT Excellence award.

Dayton, Ohio

• Directed a business & technical team in creating, deploying & managing NCR’s e-Commerce initiatives including NCR On-Line, NCR-Direct.com and e-Procurement integrations.
• Led the definition and design of NCR On-Line, a private B2B solution, which attracted over 100 accounts and supported over $250M in annual revenue. Selected as 2000 NCR Great Performance Award winner.
• Oversaw creation of the company’s first public B2B website; this site produces approximately 10% of the division’s small business revenue on an annual basis.

Greater St. Louis Area

Managed rapidly growing St. Louis, MO sales district consistently meeting or exceeding sales objectives. Rapidly promoted from initial sales associate position.