Ron Gibson Email & Phone Number

Indianapolis, Indiana, United States

Carmel, Indiana

Managed System Component categories within Allegion’s EAC ($120M) segment. • Managed five-year portfolio strategies with annual AOP funding for NPD, VA/VE and sustaining efforts. • Achieved consistent YOY growth (+7%) and maintained high margins across all categories (eStrikes, Maglocks, Accessories). • Worked across functional NPD teams (“Gate” Process) to develop, launch and sell through products to end users.• Justified portfolio adjustments (add/ discontinue) through business case executions and projections. • Drove enhancements (re-certification, sustaining) while addressing customer issues (IPO) across manufacturing/ test facilities. • Partnered with Product Marketing to execute consistent communication throughout all product documentation/ price books. • Briefed sales and senior leadership with monthly business updates and scheduled product update/ launch calls.• Maintained relationships with third party manufactures who supplied and offer possible additions to the portfolio. • Represented product categories at annual EAC trade shows and internal sales meetings.

Columbus, Indiana

Child Restraint Systems | Car Seats (Safety 1st, Cosco, Eddie Bauer, Maxi-Cosi)Successfully managed a product marketing team of six members across multiple disciplines, brands and categories: infant (10 SKU’s), convertible (20 SKU’s) and booster (15 SKU’s) with 90+ annual refresh items equaling $150MM+ in revenue.Product• Collaborated with cross category directors to manage three year plans to achieve top/bottom line growth. • Mitigated (09’-10’) CRS portfolio declines (7%) below industry down turn (12%) through retail initiatives.• Established 2012 product strategies resulting in (+4%) YOY increases through IPV and product development plans.• Tracked weekly/monthly information (plan/shipments/POS) to immediately address potential challenges.• Established strategic presentations to position product at retail, trade shows and internal/external line reviews.• Participated in all NPD “gate” reviews to approve product marketing direction.• Led product marketing to evaluate and implement “advance technology” into product portfolios.• Managed departmental budgets and prioritizing marketing support using a tiered approach.• Maintained a weekly dialog across the organization to maintain organizational consistency.Brand• Identified growth initiatives to facilitate opportunities in product and brand development (infant/booster initiatives), licensing (i.e. Disney, GUND) and retail initiatives.• Established a creative framework to define key attributes to maintain a consumer centric focus. • Repositioned Protect side impact technology and established Protect+ communication campaign.• Executed internal research to validate/recommend a unique product feature within a commodity category (In-store: Dec ’13)• Managed creative executions while leveraging internal/outside vendors to establish standards and deliver initiatives.• Initiated company wide meetings to address culture challenges, thought leadership with an added focus on advocacy.

Dallas/Fort Worth Area

Maintained a leadership position in the electronic games category with one direct (Assoc. Product Manager) report.• Executed all aspects of marketing: plans, product briefs, packaging, research, forecasting, trade shows and advertising.• Initiated research for new and refresh concepts, product viability and proprietary category segmentation.• Established product positioning, creative briefs (advertising), and all copy for packaging and in-box elements.• Maintained day-to-day relationships with leading licensors: Tetris, Disney, Warner Bros. and FOX.• Supported sales efforts during trade shows, account calls, key price point negotiations and account exclusives.• Collaborated with cross functional (industrial/graphic) design teams throughout the product development process.• Managed the transition of the on-line 20Q.net game to off-line play - #1 electronic handheld game for 4+ years.• Identified game play for 20Q line extensions across multiple languages, themes and platforms.• Managed the development of micro sites to train 20Q.net for off-line play resulting in over 3MM online plays.• 20Q Awards: Toy of the Year (TOTY) - Best Electronic Toy – 2006 / The Mattel Pure Fun Award – 2007

Created a home safety teaching tool that was distributed to all U.S. based children’s hospitals.• Established program relevancy among parents and children by executing qualitative triad focus group research.• Analyzed all qualitative data which impacted initial concept through creative revisions and on-going development.• Executed original briefs to define program elements and parameters for all off-line and on-line executions.• Directed all creative elements including character drawings, original music and scripts. • Identified key consumer touch points and established partnerships (Phoenix Library System) to test content.• Taped original program at a local PBS station and distributed the program to all 276 US based children’s hospitals.

Enfield, Ct

Pre-school Toys (2000 – 2002)Managed LEGO Bob the Builder licensed products from inception ($14MM revenue) plus all pre-school branding initiatives.LEGO Bob the Builder• Developed $3MM creative media plan, localized global spot and leveraged print advertorials to differentiate product.• Collaborated with sales to maximize trade programs (TRU exclusive, Zany Construction Month).• Dialogued with LEGO product team in Denmark and HIT Entertainment in the UK for daily updates and approvals.Brand Initiatives• Facilitated PBS Arthur sponsorship to achieve the objective of increasing unaided brand awareness. • Initiated research to track brand awareness, gain insight into existing creative and produced an updated spot.• Authorized and collaborated with Leo Burnett creative team in pre and post production.• Leveraged proprietary “Brand Stamp” (i.e. Leo Burnett) tool to prioritize influential media, identify relevant touch points and spending for the re-launch of the LEGO Pre-school brand.Interactive Gaming (1998 – 2000)Managed all marketing/brand initiatives for a product line extension that resulted in $25MM+ revenue within three years. • Executed media campaigns with budgets of approx. $5MM prioritized across multiple gaming titles and platforms.• Managed all consumer (print, broadcast, packaging) and trade (POP, sell sheets, launch kits) executions.• Facilitated relationships with key internal LEGO groups and licensing partners (i.e. Apple, Nintendo, Sony.)• Managed a team of internal and external designers for packaging and creative executions. • Product development lead for LEGO Pre-school learning software system from inception through final execution.• Initiated qualitative research for competitive pre-school analysis, differentiated positioning and program content.• Established pre-school software standards and executed all trade/consumer elements (packaging, print ads, etc.)

Burbank, Ca

Freelance - Home Video (1997 – 1997)Managed P&L for television and theatrical home video releases: unit sales - 500M – 2.2MM / revenues - $12 – 28MM• Identified relevant content across Hanna-Barbera libraries for home video distribution.• Established marketing plans, budgets and provided creative direction for all trade and consumer materials.• Monitored competitive products to assess timing for new product launches and key price points.Brand Manager, Licensing (1995 – 1996)Managed new and existing Hanna-Barbera cartoon character properties ranging in value from $7– 43MM.• Authorized brand audits and qualitative/quantitative research to establish and define strategic brand positioning.• Developed strategies and content plans that reinforced synergy with the Cartoon Network cable channel.• Executed strategic briefs for creative executions (i.e. sell sheets, style guides, premiums.)• Proposed three year plans with projected revenues equaling: The Flintstones - $91MM / Scooby-Doo - $11MM

Phoenix, Arizona

Facilitated daily relationships with advertisers by executing requests and distributing sales materials.

Los Angeles, Ca

Selected to participate in four summer internships that focused on a different division each year. Obtained experience in marketing and publicity across the television, theme park, hotel and film divisions. - Disneyland Hotel – Lead a quantitative “brand extension” study to determine if consumers perceived consistent Disney brand attributes between the Park vs. Hotel operations. Key findings were presented to executives for consideration.

M.A. Communications, Communication And Media Studies

Bachelor Of Applied Science (B.A.Sc.), Marketing