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Everything can be made better through design. Passion: understanding the needs of clients and the people they serve. Utilize a strategic design process to translate intangible ideas and stories into brand experiences that people can see, touch, feel and be inspired by encountering.Work: creating environments, wayfinding, experiential graphics, print and digital communications, and brand identities.Clients: financial, healthcare, architecture, sports, entertainment, hospitality and residential. Utilize design thinking approach to create strategies for clients around brand, wellness, diversity & inclusion, workplace and environment design. Empower people to create outcomes for their communities while building their internal living brand.Outside of design, I'm an avid cyclist - both road and mountain. My cycling supports causes like Team Africa Rising and World Bicycle Relief.HighlightsArchitecture background helps clients understand the value in using design and branding to create a better customer experience.• Directed rebranding of PIMCO, the global investment management firm. Helped to boost assets under management from $800 billion to $2.1 trillion.• Created branding for the U.K.’s first space program, Lunar Mission One. Engaged a global audience to support the program.• Collaborated with the London Olympics Organising Committee, to create the first-of-its-kind program for Chapman University students to work on branding campaigns for London 2012 Olympics. • Created mobile first website for WATG’s Urban High Rise team. Earned a silver medal in 2016 Summit Creative Awards (5,000 entries in 21 countries)• Created and initiated the first ever video communications strategy for Wells Fargo Advisors, specifically targeting millennials. Designed and produced 9 targeted videos.
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Integrated Communications DirectorLpa Inc. Apr 2017 - PresentIrvine, Ca, Us -
Adjunct Professor (London Program)Chapman University Jun 2009 - PresentOrange, Ca, UsTeach and mentor design students for university consistently ranked among the top schools in the West, focused on developing global citizen-leaders.• Developed unprecedented University program integrating education abroad with a hands-on, international design-client experience for aspiring students.• Worked with London Organising Committee on student-designed branding campaigns for the 2012 London Olympics.• Created museum-like display to explain the value of design thinking for BuroHappold Engineering’s “Future Cities” program.• Worked with the U.K.’s first space program, Lunar Mission One, developing their brandmark and brand communication materials for global audience. -
Creative Director, Brand Architect And Problem SolverReal Life Brand Architecture Feb 1997 - Apr 2017Corporate strategist focused on developing effective, innovative communications strategies across a wide range of sectors.• Leading and coordinating internal teams, external vendors and project between both.• Helping organizations inspire and connect with target audiences and nurture authentic customer experiences.Responsibilities include:• Brand architecture and development• Creative direction and team leadership• Digital strategy and implementation• Experiential graphic design• Identify trends and best practices for digital marketing• Develop thought leadership models and content delivery• Adobe Creative SuiteClients include:• Wells Fargo Advisors• PIMCO• Pacific Life• Russell Investments• Niemann Capital Management• National Science Foundation• (UK) Buro Happold Engineering• (UK) London 2012 Olympics• (UK) Lunar Mission One, space program• WATG Urban Architects• Zeiss Optics• Obagi Medical• VCA Animal Hospitals
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Digital Creative Director, ConsultantWells Fargo Advisors Nov 2013 - Jan 2015St. Louis, Missouri, UsLed creative design team in digital transformation of marketing team for national headquarters in St. Louis.• Developed comprehensive video communication strategy to engage new clients on financial advice.• Created strategic plan for Board of Directors to better understand “best practices” for communication with new audiences.• Coordinated internal and external teams to overhaul 10-year-old website, using Kanban room to engage stakeholders and smooth implementation of the complex process.• Launched monthly education sessions to open communications between internal design teams and company leaders.• Managed digital transformation of the marketing department, focusing on effective use of new media channels and engaging customers online. -
Creative DirectorPimco Feb 2011 - Feb 2013Newport Beach, California, UsManaged communications team and led branding effort for global investment management firm.• Developed and implemented rebrand of global organization, including the roll-out of print, video and thought-leadership communications in 12 countries.PIMCO, continued• Branding and communications strategy resulted in more than 160% increase in assets under management, to $2.1 trillion.• Created a thought-leadership communications process earning global media mentions totaling ad-equivalents of more than $70 billion per quarter.• Managed variety of outside vendors, including photography, video, film and print talent.• Designed theme and creative space for PIMCO special event for 300 high-level clients and speakers from around the world. -
President (2007-2009) Board Of Directors (2001 - 2010)Aiga Apr 2001 - Jun 2010New York, Ny, UsLeadership -
Creative DirectorLehman Millet 2007 - 2008Zeiss OpticsObagi Medical
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DesignerFreelance Jan 1993 - Jan 1997
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PresidentToastmasters International Jan 1990 - Jan 1993Englewood, Colorado, UsResponsibilities: Leadership -
Architect/Landscape ArchitectArchitect/Landscape Architect 1979 - 1993Studied and practiced in the fields of architecture and landscape architecture. Career highlights included: : Berkus Group Architects, FMA (Florian Martinez & Assoc.), EPT, Rod Tapp & Assoc., Daniel Stewart & Assoc., etc.
Ron Leland Skills
Ron Leland Education Details
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California State Polytechnic University-PomonaLandscape Architecture
Frequently Asked Questions about Ron Leland
What company does Ron Leland work for?
Ron Leland works for Lpa Inc.
What is Ron Leland's role at the current company?
Ron Leland's current role is Integrated Communications Director at LPA Inc..
What is Ron Leland's email address?
Ron Leland's email address is ro****@****mac.com
What is Ron Leland's direct phone number?
Ron Leland's direct phone number is +194970*****
What schools did Ron Leland attend?
Ron Leland attended California State Polytechnic University-Pomona.
What are some of Ron Leland's interests?
Ron Leland has interest in Wearable Technology, Education, Environment, Authentic Brand Messaging, Cycling, Tools For Listening, Lots And Lots Of Cycling, Smart Cities, Animal Welfare, Health.
What skills is Ron Leland known for?
Ron Leland has skills like Creative Direction, Brand Development, Corporate Branding, Adobe Creative Suite, Graphic Design, Art Direction, Content Strategy, Marketing Communications, Graphics, Strategy, Social Media, Marketing.
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