Ronna Charles Email & Phone Number

Atlanta, Ga, Us

Partnering with agencies and corporate/nonprofit /healthcare clients to develop and implement strategic marketing and communications plans tailored to their unique needs and objectives.• Conduct in-depth assessments of clients' current marketing strategies, identifying areas for improvement and opportunities for growth.• Provide expert guidance on branding, messaging, and positioning, helping clients to differentiate themselves in competitive markets.• Create and execute integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional media.• Analyze campaign performance and metrics to measure effectiveness and identify opportunities for optimization.• Collaborate with clients to develop compelling content for marketing materials, websites, and social media platforms.• Build and maintain strong relationships with clients, ensuring high levels of satisfaction and retention.• Stay abreast of industry trends and best practices in marketing and communications, incorporating new ideas and strategies into client recommendations on partnership with agencies like Hope-Beckham-Espinosa, GBL Communications and 1JoshuaGroup.

Atlanta, Ga, Us

Responsible for developing proactive and reactive communications strategies in support of the company’s healthcare and supply chain operations, by ensuring strategic alignment and strong collaboration with all communication channel leaders and teams. The responsibilities of this role also include to: • Direct, motivate and inspire a global in-house communications and agency integrated team in identifying appropriate tactics and fully executing plans to promote healthcare and supply chain business growth that cover earned, social, and owned channels.• Served as communications lead on UPS’s acquisition of Bomi Group by working closely with the legal, financial, and operational teams to ensure that all communications related to the acquisition were developed and executed into a communications plan that informed and engaged all stakeholders, including employees, customers, investors, and the media – with coverage in Reuters, Wall Street Journal, US News, Yahoo Finance, Air Cargo World, and PharmaFinance. • Successfully pitched and landed several stories featuring UPS Healthcare President Wes Wheeler on the evolving healthcare supply chain, from vaccines to cold chain, with media including Yahoo Finance, Fox 5 Atlanta, Transport Topics, and Healthcare Financial Management.• Global work around vaccine distribution won multiple communications awards, including a PRSA Silver Anvil for “Integrated Communications”, a Bronze Anvil in “Media Relations,” and Georgia PRSA’s Phoenix Awards Best of bowl and the Award of Excellence. The team also received Ragan Communications awards for Traditional and new media integration - overall winner, Media Relations Campaign of The Year: over $50k - Grand Prize Winners and Press Event or Media Tour - Honorable mention. • Driven by the expansion of UPS Premier, the acquisition of Bomi Group, and Equitable vaccine distribution, the team garnered 2.99k stories in 30 countries in 2023.

Marietta, Georgia, Us

With the internal brand and strategy team, create annual marketing plans and budgets, for the Northwest Region, Oncology and Imaging service lines: • Provide counsel to hospital president and service line leadershipto support communications and marketing execution • Manage all media vehicles that cover the Northwest region, including working closely with both reporters and media business executives• Develop creative briefs and execute programs/events that are strategic, timely and budgeted to promote Kennestone’s new Emergency Department, Critical Decision Unit, residency programs, as well as the award-winning service lines• Connect local, national and trade media contacts with hospital Wellstar clinicians and experts for print, online and TV stories • Use messaging workshops throughout the oncology service line to develop a comprehensive integrated marketing program to promote the award-winning therapies and treatment• Managed the production of Kennestone Hospital newsletters, photos and videos for online and social media promotion of hospital expansions, COVID-19 updates and employee recognition

Atlanta, Ga, Us

Create, implement and measure the success of comprehensive marketing and communications programs for all Morehouse School of Medicine clinical programs and public relations/media relations to enhance the global reputation of the entire institution.• Developed and implemented a comprehensive digital marketing campaign to support the school’s faculty practice, Morehouse Healthcare – Using social media and site engine marketing to increase impressions by over 1 million and visits to the MHC website to over 9,800, during the first 5 months of the campaign• Produced, scripted, and filmed video materials for commercials and social media use• Established new relationships with key target markets and industry collaborators• Created new practice collateral; e-newsletter; e-blasts and direct mail and external marketing and communications materials• • Maintained institution relationships with media including newspapers, online publications, television and radio – share announcements, while also pitching and landing media appearances with Atlanta Journal Constitutions, NBC Nightly News, Wall Street Journal, NPR and Associated Press

Atlanta, Ga, Us

Develop and execute research-based integrated marketing/communications programs that support the growth of academic, research, clinical and community initiatives. Responsible for leading the implementation and measurement of executive communications, video production, internal communications, media relations, social media and advertising, including:• Implemented an organization-wide communications and media strategy; partnering with department and division leaders • Provide strategic counsel to senior executives to develop messaging, speeches and presentations for organizational updates, key initiatives, global/national industry issues and announcements• Rebranded the school’s faculty practice plan, Morehouse Healthcare; developed and implemented print, online and television advertising, direct mail, open house event, employee on-boarding and public relations – increasing patient visits by 10% in a year• Leveraged strengths in cost-effective communications management and vendor negotiations to end each year an average of 8% under budget - without compromising business growth goals• Manage the pitching and response to media inquiries for all major school programs, including industry conferences, health summits, news events and crisis communications• Supervised the team which grew the school's social media presence 80% by developing and maintaining a visible presence, while implementing concepts with viral potential• Successfully managed internal/external communication of the announcement, transition and inauguration of the school's president; secured major media hits including Atlanta Business Chronicle, Atlanta Journal Constitution, NPR, Grio, Huffington Post and local TV outlets

Atlanta, Georgia, Us

Managed and implemented marketing strategies for Carestream Dental endodontic and periodontic markets, while coordinating division public relations programs. Responsibilities included: • Drove marketing programs for both the endodontic and periodontic markets that have driven sales leads for each market - Each market averages a 10% increase from 2011 • Managed preparation and execution of major industry shows, including product messaging, public relations, booth signage, advertising, email marketing, blog, social media and direct mail• Developed public relations programming that clearly defines the organization’s vision, growth strategy and product excellence via media relations, online media room and product messaging• Maximized current media planning to identify integrated communication’s strategies (print, online, direct mail, and public relations) that can drive sales leads• Optimized the use of email marketing campaigns to promote tradeshows, product announcements and sales promotions

Atlanta, Ga, Us

Executed all external communications and media events for The UPS Foundation, human resources and diversity programs including:• Developed a communications strategy to promote the company’s disaster response and relief initiative o Pitched and trained lead spokesperson for corporate/NGO collaborations to support the relief efforts in the Horn of Africa – more than 200 placements with 200 million media impressions o Lead the PR response during the Haitian Earthquake – solid hits with the USA Today, Atlanta Journal-Constitution, Fox Business News, The Nightly Business Report and Huffington Post• Promoted UPS use of hiring social media technology through story placements in the USA Today and AP around the National Jobs Report – 100 million media impressions• Received a PRSA Silver Anvil for the launch of the UPS Road Code partnership with The Boys & Girls Clubs of America in five markets. The campaign garnered 50 media hits and 1 million impressions• Using social media assets, including Twitter, Facebook, Linked In and the corporate blog to promote programs, events and announcements• Created and maintained relationships with members of the media and community, through active memberships and networking• Served as strategic communications counsel to UPS executives for media interviews and speaking engagements • Researched and wrote press releases, backgrounders, talking points, fact sheets and online resources• Supervised vendor relationships and budgets

Atlanta, Ga, Us

Designed public relations programs that targeted global media. Specific duties include, but not limited to: • Managed UPS’s Peak Holiday Media Program, UPS’s largest proactive campaign of the year o In 2008, delivered a combined 9,300 placements, a total of 203 million media impressionso Of these, the television coverage alone had advertising equivalent in excess of $5 million• Executed the UPS Centennial Calendar project; garnered coverage in 8 US markets• Cultivated strategic local/national/trade media relationships• Served as communications counsel to UPS executives in author articles, talking points and other communications materials• Researched, wrote and updated press releases, backgrounders, talking points, case studies and fact sheets• Supervised vendor production and editing of numerous online/multi-media projects

Atlanta, Ga, Us

Developed and maintained PR programs that advanced new and existing products and services, branding/advertising and company sales initiatives.

Developed and promoted the image, educational sales tools and promotional material consistent with NDCHealth strategy and goals. Managed and maintained product and project plans while operating at or below cost basis.

Okmulgee, Oklahoma, Us

Project manager of marketing/communication projects relating to the corporate and educational market for PolyVision’s interactive and static visual communication products.

Coordinated and executed all activities related to tradeshows and conferences. Specific duties included, but not limited to:Coordinated logistics and promotions for approximately 40 events per year; 7 of which were major technology shows Managed budget of promotional items for events and tradeshowsResearched innovative giveaways, programs and promotions Wrote and coordinated company listings, directories and award entriesCreated press releases detailing company wins and product updates Created and edited an email/printed customer newsletter

Coordinated events and promotional materials for sales prospects, customers and businesses partners. Specific duties included, but not limited to:Provided market research, product information, industry news and other communications for internal clientsManaged inventory and printing of collateral materialsMaintained and managed requests for proposal/information opportunities, while updating standard boilerplates

Wrote press releases, conducted research, managed media relations and coordinated projects for Business-to-Business and Consumer clients. Participated in client projects Eckerd 100 Salute to Women Program, GE Power Systems and NCR Corporation.

Mba, Business Administration And Management, General

Ba, Mass Media Art - Public Relations

Study Abroad

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program