eCommerce, Mass Merchant, Specialty, Distribution and Wholesale sales expert with active relationships across a wide range of the largest eCommerce Pure-Play and Mass Merchant Retailers. Extensive vertical and horizontal relationships with most of the IR Top 100 and many of the IR Top 500 online retailers. Hired to manage and execute sales plans collaboratively and cross functionally. Extensive experience developing, implementing, and managing highly successful and profitable sales programs. A deep understanding of the tactical, financial, and logistical requirements needed for successful supplier – retailer relationships . Current relationships include Amazon.com (VendorCentral & SellerCentral) Walmart.com, Target.com, ToysRus.com Costco.com, Walgreens.com, HomeDepot.com, Brookstone.com, Sears.com, and many more. I understand this business and have been deeply involved in it for many years.• Recognized expertise in eCommerce, Drop-Ship, and Fulfillment• Experienced in developing and managing successful and profitable sales programs driven by best in class planning, item level information, and promotion• Consistent focus on leveraging long-term relationships with top Mass Merchant, Specialty, eCommerce retailers and Distributors• Unwavering search for new eCommerce partner retailers, distributors and service providers• Laser focused on recruiting, hiring, training, managing and mentoring high performing sales teams• eBay seller since 1998 with sales experience across many categories

Responsible for the growth and management of eChannel and Distribution partners for the world’s largest Frozen Bakery company. Focused on growth in the emerging Grocery Home Delivery category with dot.com and grocery retailers including Amazon, Walmart.com, Kroger.com, Whole Foods.com, InstaCart.com, and more. Responsible for managing all promotional, optimization and SEO programs across the dot.com retail spectrum including: Mass Merchant, Pure-Play, and 2nd Party Service Providers (Insta-Cart, etc.). Assisting all retailers with program expansion across and within categories focusing on consumer awareness, loyalty, incremental and profitable repeat purchases. • Realigned and refined company’s Amazon catalog to better succeed with Amazon, Amazon Fresh, Amazon Go, & Prime Now • Increased Sales and Margin over 170% with Amazon in less than 8 months. • Created and managing successful Promotional Calendar with Amazon Fresh to increase sales, define capabilities, capacity, and scope. Working closely with promotional and buying teams to focus on maximizing resources while closely monitoring successes and opportunities Concurrently responsible for sales and revenue growth with national, regional and local wholesale distributors in the Fresh Grocery category including SuperValu, C&S, Lipari, AWG, Spartan Nash, URM, Tony’s, Petersen and many others. Developed, Launched and have been operating the company’s first comprehensive sales program focused on increasing and expanding the sale of ARYTZA’s Frozen Bakery products to Independent and Specialty grocery retailers serviced by Distributors nationwide. • Developed and managing the “Sell The Catalog” program creating immediate catalog sales successes with Distributor partners expanding current assortments by more than 20%• Increased top line Sales volume over 25% and Gross Margin more than 40% in last 8 months. • Increased field effectiveness and sales conversions managing more than 120 Independent Brokers

In 2011 joined efforts with Optimum Fulfillment. Optimum Fulfillment is the largest independent wholesale distributor offering direct to consumer solutions across a wide range of products and categories. While the main focus was wholesale direct-to-consumer drop-ship, the company functioned as a standard 3PL partner. Had active vendor relationships with more than 70% of the top 50 online retailers bringing products to market faster and with a wider range of retailers.

Developed one of the first, and most innovative, suppliers of wholesale direct-to-consumer drop-ship solutions focused on IR Top 100 e-commerce companies. • Drove revenue from Start-Up to more than $15 million annually in less than 5 years• Owned entire P&L and managed ALL business processes, defined workflow, communications and order/inventory control processes. • Created new supplier and item upload procedures. • Developed prospecting programs and sales reporting methods. • Analyzed performance data to accurately document, track and respond to trends.• Pursued and secured customer base (ToysRus, Walmart, Amazon, Costco, Target, Brookstone, QVC and many others), added many of the top 50 online retailers within three years. • Expanded the customer base to include 50% of the top 100 online retailers in the U.S. (total volume).• Increased the product offering from 200 to 5,000+ items in less than two years.• Participated in sales and systems development testing with Walmart.com, Target.com, and others.• Earned a reputation for providing customer-partners with unique, and extremely valuable, experience in e-commerce buying, selling and merchandising.• Hired and managed more than 200 nationwide sales representatives for Online, Mass, and Specialty Retailer Accounts.

Founder, Major Accounts Manager & Field Sales Director - As founding partner and member of the start-up team, provided leadership that helped reshape the way high-end collectibles were created, marketed and sold to online and mass market retailers. Managed 35% of total sales (including 100% of sales to mass merchant retailers). Attended industry events. Cultivated and sustained relationships at all levels of retail business operations. Developed sales, merchandising and marketing programs and initiatives. Defined sales and retail strategy. Conducted sales calls.Selected accomplishments:• Drove more than 40% of total company sales• Broke new ground in the industry by selling high-end collectibles to major retailers, such as Best Buy, ToysRus, Gamestop, Spencer Gifts, Frye's, Borders Books, and others.• Presented, influenced and achieved buy-in among a skeptical customer base, effectively developing a new concept in selling collectibles at Mass Merchant retailers.• Served as key member of the product development team; participated in new product/program creation, licensing and marketing decisions.• Established new revenue streams by creating retailer and convention-exclusive collectibles, and building a Collectors' Club with over 12K members.

Built, led and expanded the start-up toy, computer, electronics and video game sales company. Initiated relationships with customers to create purchasing plans and implement outbound sales strategies. Introduced industry first-ever "release calendars" to streamline product release information on a six-month rolling schedule. Trained and supported customers on new and emerging technologies. Represented Sony Playstation through critical launch period through release of Playstation 3 (1994-2005).• Grew the business from start-up to $100M+ in annual sales, with full accountability for launching and expanding the multimedia side of the business to $20M+ in annual sales.• Positioned the organization as a driving force in the video game, toy, and computer accessories industries. • Awarded manufacturers Rep of the Year from numerous companies including Playstation (3 Consecutive Awards), Altec Lansing, STB Video, Viacom, JVC and more.