Ronnie Kihlstadius, Mba Email & Phone Number

Marietta, Ga, Us

Dallas, Tx, Us

Alpharetta, Georgia, Us

King Of Prussia, Pennsylvania, Us

Responsible for building and implementing the global brand across newly acquired companies to support a highly aggressive M&A growth strategy. Key objectives:• Brand Development: Define the standard brand messaging, positioning, and appearance while creating strategic nuances for each buyer persona across lines of businesses and geographies. • Sales and Marketing Operations: Manage the development and implementation of global infrastructure to centralize marketing activities of North America, EMEA and APAC for greater efficiency and visibility.• Competitive Analysis: Identify and promote key competitive differentiators within each market segment to increase conversions and gain market share. • Marketing Campaigns: Develop and execute B2C and B2B campaigns to maximize brand awareness across all global regions and drive leads across four business units.

New York, Ny - New York, Us

As the company's first director of marketing, my objective was to transition all marketing operations from an outside agency and build an internal team from the ground up. In two years, I developed:• Experienced marketing staff to support internal and external marketing operations• Marketing tech stack including CRM, marketing automation, RFP software and database• Internal processes to track marketing budgets and ROI• Data analysis framework for customer QBRs• Strategy for integrated marketing campaigns across all buyer personas and industries• Industry-specific analyst relationships and channel partnerships• Employer brand strategy for internal and contract talent• Data-based training curriculum for client account managers

Torrance, Ca, Us

Responsible for defining and directing marketing communications for a $2.4 billion firm to enhance the company brand and generate well qualified leads in all global markets.•New Product Launch: Wrote all communications to support product launch of new technology in 45-day period (web copy, data sheets, positioning statements, press release, internal/external announcements)•Global Websites: Successful launch of international websites for Hong Kong, India, Germany, and UK in nine-month period with region-specific messaging and languages for each site•Published Articles: Produced seven ghost-written articles that were published on industry websites and journals, resulting in international exposure •White Paper: Wrote the department’s first internally created white paper to introduce and promote company’s new strategy for service delivery–paper was presented at two international shows with consistent positive feedback from clients, suppliers and executives•Communication Standardization: Established the department’s first editorial style guide and press release template, resulting in significant improvement of style consistency across all collateral

Orlando, Fl, Us

Responsible for comprehensive event marketing strategy for $1.5 billion firm to improve brand awareness and to position the company as a thought leader through live client and prospect interactions. • Event Production: Produced the company’s first branded conference series across four major US cities that brought together clients and prospects for networking and idea sharing – was nominated by manager for “Great Execution” award in employee recognition program• Conference Management: Managed logistics, subcontractors, and content development for 20+ major industry trade shows resulting in 20% more leads in the pipeline• Client Entertainment: Executed creative excursions for client entertainment including five-star dining, professional sporting events, golf tournaments – successfully completed all events under budget• Thought Leadership Content: Collaborated with clients, analysts and guest speakers to develop agenda topics and speaker presentations at all events to maximize audience engagement • Marketing Automation: Leveraged Pardot tool to design email campaigns and landing pages for prospect tracking, registrations, event promotions – increased client newsletter open rate by 16%• Internal Communications: Wrote content for employee newsletter including ghost written articles for company president, resulting in consistent, positive feedback from leadership• Leadership: Initiated from concept to completion, the company’s first editorial style guide to provide standardized communication rules for all employees – was chosen by HR to deliver business writing courses in regular online employee development seminars

Orlando, Fl, Us

Responsible for completion of all competitive bids and proposals for $600 million workforce solutions company proving: managed services programs (MSP), vendor management system (VMS), independent contractor compliance, payrolling, recruitment process outsourcing, and staffing. Achievements included: • Revenue Generation: Managed the completion of 6.5 proposals/month resulting in over $42 million in revenue with high-profile accounts such as LinkedIn, Salesforce.com, and Harley-Davidson.• Compelling Messaging: Rewrote RFP library to create more robust responses that effectively demonstrated the company’s competitive advantages and value proposition• Quality Assurance: Maintained RFP library and oversaw review cycles (with subject matter experts) to ensure factual accuracy and relevance of content

London, Gb

Developed and executed a multi-faceted marketing strategy for $800 million MSP/VMS firm to effectively position the company within the industry, target key market segments, and accelerate company growth. Achievements included:• Website Optimization: Managed the redesign of the company website for improved SEO, design, and user functionality, leading to a 43% increase in website traffic• RFP Automation: Launched the company’s first RFP software resulting in faster, more efficient RFP process and higher quality finished proposals• Lead Generation and Nurturing: Launched email campaigns through CRM to increase contact with target market resulting in increased event attendance, website traffic, and pipeline activity• Marketing Collateral: Developed press releases, articles, case studies and white papers that appeared trade magazines, resulting in nation-wide brand exposure • Brand Messaging: Supported the sales team with messaging and content for proposals and presentations resulting in the company’s successful expansion to two new industry verticals• Event Management: Managed all tradeshow logistics including sponsorship negotiations, sales materials, subcontractors, and booth design to maximize brand exposure at minimal cost

Developed programs and communication strategies for non-profit organization to build community support for health and education enrichment across 35 Georgia schools. Achievements included:• Grants: Wrote and won a state-level grant to create a program to renovate school property into vegetable garden and address childhood obesity• Phoebe Hearst Award: Won prestigious national award for the establishment of a “Sister School” mentorship program for underprivileged students• New Programs: Consulted 35 Georgia schools for the development of health and wellness programs, resulted in 16 new wellness programs in one year

Mba, Marketing

International Marketing

Bs