Directed sales and education initiatives across NV, AZ, NM, CO, and OR achieving record setting growth in the first year with exceptional growth in the second year, establishing NUDESTIX as the top performer in the territory.Managed and expanded the leading store in the territory, driving a projected 30% increase in sales for the third year through targeted training, strategic leadership, and innovative sales strategies.Developed and implemented comprehensive training programs for retail partners, significantly enhancing product knowledge and sales techniques, resulting in a notable increase in market share and solidifying the brand’s leadership position.Surpassed event sales targets by 164%, setting a new benchmark for top zone events.Orchestrated high-impact events, including a standout event with $10,155 in sales (1day event), the highest YTD, demonstrating exceptional event management and strategic planning skills.Achieved top event performance with three stores ranked in the top five for event sales year-to-date, reflecting strong ability to drive engagement and maximize sales through successful event execution.

Leveraged over 20 years of expertise with top skincare and makeup brands, delivering high-impact results across diverse high-profile projects.Sephora Education (2008 – 2010): Provided advanced makeup and skincare training.Christian Dior National Artist (2010 – 2012): Executed high-profile makeup applications representing Dior nationally.IT Cosmetics ($40K PA Event) (2016): Enhanced brand visibility at a significant promotional event.

Ranked #1 in sales performance in the Las Vegas territory for three consecutive quarters, surpassing targets and driving significant revenue growth.Enhanced product knowledge and increased sales by delivering expert skincare education and training to clients and retail staff through impactful demonstrations and workshops.Developed and executed strategic sales plans, resulting in a 30% increase in territory sales, improved brand loyalty, and high customer retention through strong relationships and exceptional service.

Exceeded sales goals with high energy, organization, and attention to detail, winning multiple contests and consistently surpassing event targets under pressure.Educated and inspired clients and associates, while building a strong in-store and field brand presence and fostering valuable relationships with management from multiple retail partners.

Curated a $2M clientele book and achieved a 100% event show rate, ranking #1 at the By Terry Counter in Saks Fifth Avenue for two years.Oversaw daily and weekly operations, including reports, scheduling, and team development, while delivering luxury VIP-level customer service and demonstrating proficiency in Excel, Word, data entry, and written communication.

As a Bobbi Brown representative at Neiman Marcus, the role involves driving sales, providing exceptional customer service, and delivering expert beauty advice to clientele. Key responsibilities include:Sales Leadership: Consistently meeting and exceeding sales targets through strategic product placements, promotions, and client engagement.Customer Service: Building lasting relationships with clients by offering personalized beauty consultations and product recommendations.Event Coordination: Organizing and executing in-store events to promote new product launches, seasonal trends, and key campaigns.Team Collaboration: Working closely with store management and other beauty advisors to ensure a seamless and premium shopping experience.Accolades and Accomplishments in Sales:Successfully increased overall sales by X% within a specific timeframe.Led the team to achieve Top Sales Performance in the region during key promotional periods.Recognized for exceeding monthly sales targets and contributing to Neiman Marcus’s Best Seller categories.Instrumental in driving client retention and repeat business through exceptional customer service and follow-ups.

Planned, organized, and executed store-level events and trainings, adhering to budget with 98% of expenses aligned with the plan.Led business planning meetings with upper management across multiple retailers, including district and general managers, while proactively identifying opportunities and optimizing strategies for improved results.

Achieved exceptional results in sales, events, and education by leading with purpose, while developing top-tier professional relationships and managing the recruitment and onboarding of new team members.Served as West Coast Sales & Education Trainer, facilitating comprehensive in-store training across multiple locations throughout the West Coast.

Piloted Sephora University for Sales and EducationIn addition to core responsibilities, I had the opportunity to pilot Sephora University for my territory. This initiative focused on:Sales Training: Leading educational sessions to enhance the product knowledge and selling skills of fellow Beauty Associates, ensuring they were equipped to meet client needs effectively.Educational Leadership: Developing and delivering training content that focused on Sephora’s key products, skincare trends, and application techniques.Impact: Increased sales and improved team performance through structured, ongoing education, helping the territory stay at the forefront of product knowledge and client satisfaction.Through this initiative, I played a pivotal role in elevating sales and fostering a more knowledgeable and confident sales team.As a Beauty Associate at Sephora, the primary role involved delivering top-notch customer service, driving sales, and offering expert product knowledge across multiple beauty categories. Key responsibilities included:Sales Performance: Consistently met and exceeded sales targets by leveraging deep product knowledge and delivering personalized beauty consultations to clients.Customer Engagement: Built strong relationships with clients, ensuring their beauty needs were met through tailored product recommendations and makeup applications.Merchandising: Assisted in maintaining product displays, restocking inventory, and ensuring the store was visually appealing to enhance the client experience.