Ronni Reich Email & Phone Number

—Lead brand communications and strategy projects for diverse clients across arts, education, and nonprofit sectors —Develop core messaging, digital and print marketing copy, campaign messaging, and comprehensive communication strategies —Audit communications and analyze interview findings to drive client-specific recommendations across marketing, fundraising, and web-Representative clients include New Jersey Symphony, Detroit Opera, Curtis Institute of Music, Segerstrom Center for the Arts, PRX / Radiotopia, MIT Introduction to Technology, Engineering, and Science (MITES), Tufts University Hillel Foundation, Orchestra Lumos, The Rashi School, Jacksonville Symphony, and Hartford Symphony Orchestra

Directed strategic communications for state government agency responsible for $41 million annual grantmaking to 2,400 arts organizations and artists, including website direction, message development, public relations, and print and digital content creation.• Established digital presence and improved service to the field as project lead for 2018 Webby Award- nominated website redesign• Increased site traffic 40% year-over-year by managing development of features supporting applicants and engaging the public, writing and editing content, and curating media• Raised agency profile by developing Governor’s office and agency press releases and securing placements in all 10 agency funding regions• Enhanced social media profile by organically growing Facebook following 60% within one year and launching Instagram account showcasing New York arts• Promoted arts as central to tourism and community building as liaison for cross-agency partnership communications, including initiatives with I Love NY campaign• Managed crisis situations by developing messaging in collaboration with Governor’s Executive Chamber and Press Office

Advised company Chairman on issues related to classical music philanthropy • Reported on arts executives, news, diversity and education initiatives• Prepared talking points for top company executives

Award-winning classical music critic and arts reporter (2009-2015) and theater critic (2012-2015) for New Jersey’s largest newspaper, writing over 1,000 reviews, features, news, and live reports of NJ and NYC arts • Wrote Sunday columns featuring trend stories, profiles of celebrity and emerging artists and essays• Planned theater and classical coverage and oversaw freelancers • Expanded role to include pop music, jazz, dance, visual art, arts education and Page 1 arts stories• Selected to contribute to special section profiling Hurricane Sandy’s heroes, recipient of NJ Press Association award

Wrote news, features and up to six reviews per week relating to opera, theater and performance art for weekly trade magazine and website, often covering Off-Broadway and theater festival shows.

Wrote up to five classical music reviews each month featuring operas, symphonies and chamber music as well as crossover concerts including theater, pop music and dance.

New York, New York

Wrote and researched foundation and government grants, edited promotional materials.

Ms, Print (Magazine)

Professional Certificate, Arts Management

Arts Extension Service: Courses include Financial Management in the Arts, Arts Fundraising, Arts Marketing, Arts Programming

Bm, Music - Vocal Performance