Rhonda "Ronni" W. Email and Phone Number

As the PR, Marketing and Development Director of the L. F. and Carla Perry Foundation, I am responsible for overseeing the operations, administration, and providing support to the executive director. My role entails fundraising, public relations, marketing, community outreach, strategic planning, grant writing, and awarding grants to grantees based on the recommendation of the board of directors.

As the key management leader of Olney Enterprise who reports to the Olney Enterprise Board of Directors, I am responsible for the overall direction of the newspaper. A key facet of my role is to liaise between the board and the newspaper staff. My primary purpose as publisher is managerial, with the secondary purpose of ensuring the style and content of the publication is aligned with the board of directors’ vision.

Taught business administration and communication courses.

My purpose-driven leadership and hands-on management style are instrumental in meeting target goals that impact our clients’ ROI. In an effort to achieve the desired results, I am responsible for managing, planning, and implementing PR & marketing strategies for multiple client accounts. Additional duties include: • Taking the lead role as the PR & Marketing Specialist to develop key messagesfor campaigns• Performing as a Sr. Branding & Communication Strategist to write relevant content to engage clients' target audience and shape their perspective of the client's brand• Challenging myself as a seasoned Public Relations & Marketing Specialist to design innovative campaigns that pique the interest of the client's target demographic resulting in measurable results• Securing media placements by writing AP-style press releases with strong story angles aligned with the goals of the publication or television/radio station My role as a keynote speaker requires me to stay current on the latest market trends to present useful information that the PR & Marketing Specialist and the Branding & Communication Strategist can apply in their jobs.Audiences as a keynote speaker: Comprises small business owners, teachers, clergy, entrepreneurs, artists, entertainers, managers, executives, and students.

Oversee university relations for multi-million dollar client by providing process knowledge and functional training to recruitment professionals on-site and within virtual environment. Organize workload distribution resulting in timeliness of client deliverables in excess of several million dollars.RESPONSIBILITIES• Liaised between up-line management & recruitment support team by handling escalations & daily team activity.• Guaranteed compliance with SLA (service level agreement) parameters by auditing team work & using Excel to generate production reports.• Monitored performance & encouraged employee development through goal-setting, and documenting individual growth relative to client business needs by utilizing IBM Checkpoint tool and ACE App, which required training and mentoring employees.• Assisted with technical writing of the standard operation procedural manual.• Delivered speeches and presentations at weekly team meetings.• Utilized audit reports to provide one-on-one team feedback, resulting in 0 escalations for 2 consecutive months.ACCOMPLISHMENTS• Exceeded client expectations by directing accurate processing of more than 2.5K offers within 3-month period for university relations division.Cognitive Build Initiative• Developed APP to improve candidate service and increase company profit by structuring and leading team of managers, business controls, recruitment and IT professionals.• Advanced project to investment stage by utilizing mural platform to develop logistics for APP feasibility.• Won approval from IBM Cognitive Coach with idea selection as 1 of 8700 innovative concepts selected to move forward to crowd funding stage.• Generated more than $45K in two weeks by applying public relations and marketing strategies to increase visibility and earn advancement to prototype stage.

• Courses taught on-site:- College Writing I and II- Media Influences on American Culture- Critical Thinking- Public Speaking• Responsible for working with online grading and student forum• Facilitated writing and reference workshops

Managed multiple accounts within boutique agency that required excellent organization and project management skills. Lead role for media pitch and story angle negotiations. Synchronized nationwide events, conferences, and seminars.RESPONSIBILITIES• Designed and implemented multiple client public relations campaigns and marketing collateral by using integrated strategies.• Handled confidential financial records and communications with tact, diplomacy and discretion, earning trust and protecting client reputation, generating repeat business.• Enhanced owner knowledge of revenue-generating strategies by facilitating public relations training for local state agencies.ACCOMPLISHMENTS• Achieved author placement on online best-seller list by partnering with nationally known publisher on public relations strategies.• Developed strategic partnerships that increased client revenue 60%.• Spearheaded launch of 4 new businesses within 12-month timeframe

• Courses Taught- EDU 1010 – Learning Framework for new students- EDU 1020 – Human Resources/Career Framework• Responsible for maintaining grades via online network and manual reporting

Originated innovative ways to raise awareness and money for sustainability of non-profit organization, including development of social enterprise. Cultivated donors and engaged board members and key stakeholders by utilizing myriad of creative public relations strategies.RESPONSIBILITIES• Edited and wrote 80% of monthly newsletter distributed to clients, grantors and donors that led to increased funding, volunteerism and client engagement.• Secured funding by researching foundations for funding opportunities, and authoring grant proposals.• Designed donor database in MS Access that maintained records, tracked donations, sent correspondence and solicited support.ACCOMPLISHMENTS• Implemented public relations strategy that increased donations 93% for Annual Appeal campaign.• Boosted web traffic 80% by developing, creating content and utilizing website SEO (search engine optimization) and multiple social media platforms, and leading to surge of new client in-takes.• Increased private funding 61% via events, such as Annual Breakfast and 12 Bands concert.• Secured 21 media placements within 12 months that impacted donor engagement and volunteerism.

Traveled across US to train junior underwriters, branch managers and loan officers. Selected to support development and implementation of automated underwriting system.• Guaranteed portfolio content compliance with investor standards by evaluating borrower credit, income, assets and real estate appraisals to measure risks as key, active participant in investor relations.• Essential contributor to decreased 1st-payment defaults by implementing audit process for income and collateral.• Ranked among Top Five Underwriters for 5 consecutive years by exceeding monthly production goals and maintaining 100% accuracy rating.