ViewersLogic increases ROI of TV advertising by offering advertisers the ability to better target and measure the effectiveness of their TV ads.This is done through a mobile app, which connects to the user's set-top box and smart TV and collects the TV viewing data. The app also monitors the user's activities on the Internet and on social media in order to build an advanced user profile and measure the response to each TV spot.ViewersLogic's platform provides 2 main advantages:1) Campaign effectiveness measurement ViewersLogic's dashboard shows advertisers the effectiveness of each of their TV spots. Advertisers can see the actions users performed after viewing their ads (search, website visits, social media activity, product purchase etc.) and constantly improve their media buying.In this way, ViewersLogic enables advertisers, to perform A/B testing on their TV spots during the campaign and improve their media buying and ROI.2) Advanced targeting capabilities. ViewersLogic's app collects data about the users' viewing habits, Internet activities (search, sites visited), social media activities, apps usage, online purchases and more in order to build a detailed user profile and map it to specific shows.Using ViewersLogic advertisers can find the shows that their exact target audience watches, increase ROI and minimize 'waste'.

Trainica is a user-friendly, SaaS-based, interactive training platform that enables rapid deployment of simulated dialogues for any type of soft skill, including practice and detailed reporting. With its pre-packaged, off-the-shelf training content packages, the solution allows companies to adopt new training regimens easily and cost effectively for any corporate-related soft skills. Customers can use the Trainica training packages as is, or easily customize them to reflect the company’s specific needs. The Trainica platform for independent practice leads to a measurable assimilation and improvement of soft skills, and can be implemented rapidly and with minimal investment by the organization’s training manager or HR. Trainica’s training packages are used today by large Corporations in various fields such as: telecommunications, insurance companies, banks, consumer goods and more. Companies and call centers using Trainica report:• increased sales results• Increased customer satisfaction / Net Promoter Score – NPS • Decreased conversation average handling time (AHT) • Increased customer retention • Reduced training costs• Improved employee retention

BookPulse offers authors a comprehensive social marketing platform that enables them to build communities around their books and maintain a direct ongoing relationship with their readers.BookPulse Facebook Fan Pages enable authors to easily build Facebook fan pages for their books. These fan pages include Discoverability features such as: book recommendations, ‘read first chapter’, media reviews, user reviews and discussions; E-commerce capabilities as: coupons and sales widgets; Games such as Trivia and ‘Casting Poll’ (matching book characters with actors); Fan-fiction, Q&A, news and more.Authors who use the BookPulse products give their readers an enriched reading experience and gain a powerful marketing and direct sales platform .Being a part of the BookPulse network on Facebook means you will benefit from BookPulse's ever expanding network of book pages and fans. Fans get redirected to your page from other pages within the network, promoting the discoverability of your book automatically and free of further advertising fees. With a monthly plan of $14.95 per month, BookPulse offers a highly affordable and cost-effective marketing solution for promoting your books.

Core Accomplishments:• Raised a total of $5M from private investors and VCs• Brought the company to profitability• Closed deals with NBC, MTV and other large media conglomerate• Won Variety’s magazine “top 10 innovators to watch” award – 2008• Invented and patented a video DRM technology which prevents the stripping of ads from videos.

Valis was a mobile community start up, the first to introduce the "friend finder" application. among the client list of valis were vodafone global, orange portugal, swisscom and more. i was the founder of valis, its CTO and later the company's COO.. in 2003 the company was sold to axis mobileCore Accomplishments:• Raised $7M from AOL-Time Warner and Pitango VC (The biggest VC in Israel).• Closed commercial agreements with Swisscom, Vodafone D2 (Germany), Orange Portugal, Ericsson, Motorola and more. These deals guaranteed revenues of several million dollars. • Lectured on behalf of Valis at many leading industry conferences.• Won the global RFP of the Vodafone group.