• Plan, organize and manage business projects for PT Lomma Boga Asia & PT Samaya Darmawangsa Sari• Advice and control budgeting, promotional campaigns, branding (including brand identity), recruiting, payroll, production etc• Establish partnership and negotiate commercial terms with restaurants operator (KOI)• Create and review partnership agreement and SOP• Determine the project's KPIs• Track KPIs and prepare reports

- Advise clients on financial planning, insurance, paper asset management and investment strategies.- Selling, Recruit, Build and Motivate team to keep expand their network.- Advice the right Products according to each individual needs.- Responsible for group branding and content through social media (Instagram).Achievements: - Business Executive (BE) to Business Partner (BP) / Unit Manager in 1 year.- ASN Champion Club 2023.

- Assisting company to select, build / maintain relationship as well as negotiate with the right B2B companies (“partner”).- Assisting company and the new partners to creating and implementing the best possible strategies to reach their audiences through preferrable media campaign.- Conducting research to identify industry trends and opportunities to bring new partners to a company.Portfolio: - OCBC Nisp, Electronic City, IKEA, Depo Bangunan and Erha.

- Identified strategic partners for Retail & Instalments (EazyPay 0%). - Identified strategic direction and business partners based on customer spending behaviour, bank value propositions and competition landscape .- Communicate with all internal stakeholders efficiently to ensure compliance on all side of marketing communication, tax department, legal & compliance, product, risk to analytic team aspects.- Negotiated with potential business partners on strategy and commercial terms and conditions to win new business.- Accountable for sales & marketing plan and expenses, accrual monitoring and implementation.- Analysed program result and monitor contra expense usage against revenue.Achievements: - Program champion for Citi x Apple Indonesia balloon program payment system in 2019-2020.- Increased sales growth for instalment against target by 7% in 2019. - Increased sales growth for instalment by 5% in 2018 against 2017. - Increased usage sales by 16% against target in 1st period of Partnership with PT. Mitra Adiperkasa; and by 24% against target in 2nd period of Partnership as well as increased Net Promoting Score (NPS). - Pilot project Point Redemption Loyalty Program for the 1st time (rewards redemption) using EDC machine in 2009.

Managed own creative agency that provide one stop solution and help client to implement marketing solution through series of creative campaign events / activities, mall activation, interactive mall directory, CRM system management, monthly newsletter and brand activities. - Managed key account client such as PT. Agung Podomoro Land, The Peak Sudirman, Senayan City Mall, etc.Projects:- Refresh PT Agung Podomoro Land (“APL”) logo and corporate identity.- Rebrand Kuningan City Mall Jakarta and Festival City Link Mall Bandung logo designed and brand identity.- Organized PT. APL Initial Public Offering in 2010.- Continuous marketing campaign to increase new Mall traffic (events & sales driven) for Senayan City, Central Park Mall & Kuningan City.- Created Dynamic Touch Screen Directory for Central Park Mall in 2010.

- Worked with affiliate and main principals to develop a budget that effectively meets targets, goals & objectives. Guide team to practice the appropriate Brand Culture & Developed Uniqness of the Brands.- Liaised with Finance & Controller Director as well as company General Manager to achieve Net Sales.- Compiled competitive data from local marketplace (pricing, trade terms & key products).- Assessed strength and skill development needs of Brand Team and ensure ongoing training and development programs.- Worked with HR in hiring process, team career development, promotion and or/transfer.- Accountable, determine & proposed brand P&L, good balance sheet throughout the year and present to the board of directors annually.Achievements: - Created Train the Trainer continuous training to all staffs.- Exceeded FY 2006 overall business by 10.1% and improved revenue for one door by +29%. - Exceeded FY 2007 overall business by 9% vs. Company target and 4% vs. Store target. - Rank number 1 store & highest sales for 2 consecutive years in both SOGO outlets (out of 3 doors).- Opened 2 new stores within 1 year (Sogo PIM & store in store at Seibu Grand Indonesia).

- Introduced the brand existence in Indonesia for the first time.- Accountable for A&P Budget, Sales Forecast, Opex and Capital Expenditures for 3 new stores for each fiscal year, managed Open to Buy and analyzed monthly sale thru to determine best distribution channel and stock allocation.- Accountable for overall stores operational and execution, staff development and inventory management. Ensured general costs of carrying out the retail operations are minimized in order to achieve maximum level of total company profit.

- Accommodated sales manager with media placement or order, media campaign / proposal on new programs and ideas.- Managed key account (Advertising Agencies) and engaged with the most significant partners at the highest level (BBDO, Dentsu).- Created media presentation to various advertising agencies in Jakarta.

- Managed tri-state customer databases.- Accountable for customer service satisfaction, monitored business goals and growth and reduced monthly expenses.- Informed and trained employee on updated policies and procedures from HQ.- Performed monthly business recap, employee performance, demographic chart and biweekly timesheet. - Created, Planned and Executed all sales and marketing initiatives assisted by HQ.