• Managed a team of engineers and designers to build and launch new website iteration• Created and managed all outbound marketing campaigns, inbound marketing campaigns, and product promotions• Changed organization from being sales-based to marketing-based with marketing efforts accounting for 95% of total revenue• Managed marketing operations and specialist team to increase outbound marketing performance• Responsible for reporting key metrics and strategy to Board of Directors• Implemented self-service revenue model that accounted for 25% of new name customers in under 3 months • Used Adobe Test & Target for A|B testing to increase overall conversion rates to 9.67% from 4.32%• Consistently grew organic web traffic by 75% month over month by leveraging Adobe Omniture analytics.• Lowered CPA for all Retargeting and Paid Acquisition campaigns to an average of $10/lead• Managed online marketing budget to deliver the highest return on investment

- Created strategy for safe launch of new B2B website, as well as migration of all content.- Increased monthly inbound sales qualified leads to break yearly sales goal.- Increased traffic of B2B website - Created reports and analysis for Director-Level and C-Level staff.- Provided analysis and recommendations to increase inbound conversion rates of landing pages.

- Oversee all marketing initiatives- Implement Digital Marketing strategies- Conduct thorough SEO analysis and provide recommendations to clients.- Review prior marketing work done by clients and balance new online marketing strategies with existing budget constraints- Provide digital marketing services such as SEO, SEM, email Marketing, Landing Page Optimization, User Interface/Experience Design, and Social Media Marketing- Deliver effective and measurable results to over 15 clients

• Inbound marketing efforts helped raise an additional $7mm in funding.• Achieved 112% Increase in Organic Search Traffic within first 3 months • Increased monthly unique visitors by 168%• Increased number of organic impression by 245%• Increased number of external links by 191%• Increased Form Completion Conversion Rates from 1.2% to 7.32%• Helped to implement new web design and ensured SEO best practices were met • Managed PPC marketing campaigns that decreased cost/lead from $205 to $50

• Achieved 112% Increase in Organic Search Traffic within first 3 months• Achieved 214% Increase in the Number of Conversions within first 3 months• Analyze web traffic and user behavior for saba.com, sabameeting.com, sabapeoplecloud.com, and humanconcepts.com for increased web traffic• Act as control point for all global SEO initiatives• Managed $250k PPC yearly budget and dropped enterprise cost/lead from $189 under $75/lead

- Marketing Strategy- SEO Analysis- SEO Strategy

• Redesigned the company’s flagship product (Business-Software.com) based on user testing and anlaytics. • New website design increased user engagement from 2.11 pages/visit to 6.43 pages/visit• Inbound leads increased by 83%• Decreased launch time of micro sites from 30 days to 11• Managed engineering and marketing teams consistently meet project milestones and goals.

• Built, optimized, and managed over 23 websites and was responsible for 65% of the company’s organic web traffic.• Responsible for all product development of existing product lines and product line extensions. • Worked closely with Engineering to implement new feature concepts, and followed up with QA and performance• Created wireframes and mockups to ensure concepts were communicated clearly with Engineering.• Used Google Analytics and Crazy Egg to measure and improve campaign and content effectiveness.• Performed extensive market and keyword research to formulate Online Marketing strategies to drive website traffic• Landing page development, implementation and multi-variat testing.• A/B testing with Optimizely on various advertisements, ad copy, landing pages, and content.• Supported the sales team with lead generation, lead nurturing, and other customer acquisition strategies.• Managed multiple Fortune 500 clients.• Used social media advertising to increase sales by 46%.

- Analyzed and implemented email marketing campaigns- A|B testing of email copy and subject lines to improve effectiveness of campaigns- Generated reports based on campaign data- Managed lead database

• Conducted email campaign setup, copy approval, targeting, data monitoring, scheduling, tracking, testing, and deployment.•Analyzed campaign results and made recommendations based on campaign performance insights.•Developed and maintained favorable relationships with partners, ensuring their needs and goals were met.•Managed the marketing database to ensure accuracy and marketability of the lead base.

•Scope included implementing new marketing plan, creating positioning for the Hosted CRM + Project Management + Billing software, analyzing and researching the competitive market, and using guerilla marketing tactics to generate web traffic.

•Developed a new company logo and website to create a new brand image and position.•Initiated direct marketing campaigns, and established relationships with leaders of various organizations.•Leveraged social media to establish relationships with thought leaders.

•Analyzed competitive market, created and implemented a launch plan for Cartoon Dialogr.•Implemented social media advertising, and established promotional relationships.