Ron Orozco Email & Phone Number

San Francisco Bay Area

% of target by year2019 - 96%2020 - 102%2021 - 132%2022 - 125%2023 - 123%As the National Accessories Business Manager, I am responsible for the wholesale growth of Ducati Performance Accessories; supporting 170+ dealers between the US, Canada and Mexico.Managing all aspects of wholesale sales of Ducati accessories for the Ducati North American market.Responsible for developing effective sales strategies in driving future growth opportunities and increasing market awareness and penetration.Responsible for managing training and coordinating internal sales activities to Ducati Regional Business Managers.Provide tactical and technical assistance to RBM’s / dealers to support retail sales growth and customer satisfaction.Responsible for effective communication of visual presentation standards, procedures and product knowledge to convey best practices to dealers.Analyze competitive product offerings and market trends to bring new products to market.Work special functions and events as requested.

Cupertino, California

% of target by year2017 - 95%2018 - 99%As the National Spare Parts Business Manager, I am responsible for the wholesale growth of Ducati Genuine Spare Parts; supporting 160+ dealers between the US, Canada and Mexico.With a background in Inventory Management and Supply Chain, I am passionate about supporting our dealer network become more profitable though a strategic approach on how they stock, shop and purchase their most frequently consumable items.I am responsible for the development of marketing and sales growth of Ducati Genuine Spare Parts. Along with increasing market awareness and penetration, I also manage, train and coordinate the sales activities for the Ducati Service Area Managers.Provide tactical and technical sales assistance to the Ducati Service Area Managers.Partner with key suppliers and collaborating on the creation of visual merchandizing solutions that consistently improve Ducati’s Genuine Spare Parts retail marketshare.Transparent communication with our dealer network through quarterly business reviews, proactive inventory monitoring, national spare parts campaigns, product knowledge and best practice webinars featuring Ducati's key partners.Analyze competitive product offerings and market trends and promote new products as they are introduced to the market.Collaborate with both internal and external marketing departments on new products through: press releases/press kits, product placement, dealer bulletins, social media and direct-to-consumer.

San Francisco Bay Area

As the Healthcare Account Manager I was passionate about understanding how my customers purchased supplies and manage their inventory, so that I could identify inefficiencies, areas recommend areas of opportunity.Managed 36 named accounts and responsible for $3M annually in sales goal with opportunities ranging from $2K- $184K.Exceeded Sales Goal year over year.Finished second in my training class in percent to sales goal.Drove account growth; expanded existing accounts by 28% annually. Leveraged the partnership with suppliers to provide customers with added resources, which led to the closing of 85% of all the partnership opportunities.Re-developed neglected partnerships with healthcare customers to supply and manage the facilities MRO (Maintenance, Repairs and Operations) procurement needs, ensuring customer retention of 80%.Proposed and won the opportunity to partner with one of the largest health systems in the San Francisco Bay Area to manage their inventory and to increase their customer satisfaction response in regards to the Environmental Services and Engineering/Maintenance Departments.Responsible for managing and motivating a team of six On-Site Sales Consultants tasked with increasing customer satisfaction and spot-buy sales.Monthly sales forecasting and project based market analysis reporting.Senior Management account planning and quarterly business reviews per account.Consistently hunted for new opportunities with different departments/divisions within each hospital while expanding relationships with key directors/managers, partners and industry leaders.Developed strategic plans for each individual account based on revenue potential, past performance and relationship.Drove profitability through budgetary reviews and eliminated unnecessary expenses.

San Francisco Bay Area

Xerox Presidents Club – 2011 (175% of plan)Xerox Par Club – 2008 (115%), 2009 (105%), 2010 (140%), 2012 (123%), 2013 (101%), 2014 (11 months YTD 118%)2008 Federal/Public Sector Operations “Rookie of the Year” (115%)Responsible for managing the entire sales cycle with accountability on all Federal Government accounts in San Francisco & Oakland.Aggressive and active in competitive accounts, knowledgeable regarding competition and industry trendsAble to identify, articulate, and implement products, solutions, and services based on customer requirementsArticulate and position full spectrum of Xerox products, services, and solutions to key departmental decision makersDevelop and implement business plan for client base to identify, sell, and support incremental Value added services and/or products in existing Xerox accountsResponsible for proposing and closing engagements that will achieve total revenue growth (sale and annuity), profit, and customer satisfaction plans

San Francisco Bay Area

Conduct Life Safety Code surveys for nursing homes, hospitals, surgical centers and intermediate care facilities to ensure compliance with state and federal regulationsBuild positive relationships between federal & state agencies and healthcare providers as a liaison and consultantServe as the Life Safety Code department’s spokesperson at meetings and press conferencesDevelop and implement a new training program for new surveyors and engineersTrain and supervise newly hired surveyors on policies and proceduresDemonstrate expertise in project management, including planning Federal validation team surveys for Joint Commission Accredited HospitalsArrange and conduct entrance and exit conferences with the facility administration

Greater San Diego Area

Provided leadership for various productions, including: budget control; production timelines; status reporting; and quality insurance for a start-up advertising and web design companyProspected and developed relationships with key local and regional advertising decision makersMarket research for new business prospects and new markets analysis for existing advertising campaignsPrimary point-of-contact for client accounts and lead day-to-day management and optimization of campaignsDeveloped, wrote and edited advertising campaigns & promotional materials for web, print and radio infomercialsNegotiated with media sales companies to obtain the best rates and most appropriate media spaces in radio and print advertisingKept up to date with industry research figures, including distribution figures (internet) and audience figures (TV and radio)

Greater San Diego Area

Developed weekly scripts & promotional campaigns for the ‘Country Oldies Show.’Undertook multiple administrative functions and assisted in planning, researching and producing live and pre-recorded radio programsDeveloped and executed promotions and live broadcasts remotes by securing locations & scheduling interviewsProduced transcripts, program logs and running ordersServed as a liaison between on-air talent, general public, and clients at scheduled live broadcast remotes and eventsBoard operator and call screener