Ron Parsons

Ron Parsons Email and Phone Number

Vice President, Product Solutions, Nexstar Digital @ Nexstar Media Group, Inc.
About Ron Parsons

Skilled and driven Keader, Product Developer/Manager, User Experience expert, and Technologist with two decades of experience in Digital strategy, online journalism, content management, and visual design. Generative AI (Artificial Intelligence) authority, with practical knowledge on how to successfully integrate ML (Machine Learning), LLMs Large Language Models), and AI into journalistic operations and workflows.Project lead for redesigns (including responsive and mobile design) and platform improvements/migrations for high-profile sites, apps and portfolios like Nexstar Inc., Yahoo! News, Los Angeles Times, Chicago Tribune, Buzz (Spin) Media, and others. Professional cross-functional manager and project leader. Portfolio owner for front-end, audience engagement, content management systems, commenting, Ad Products, and registration possessing unique combination of digital journalism, technology, product management, and design skills. Specialties: People management, product development, project management, news feed systems, content management systems, news and multimedia feeds, editorial tools, digital and mobile news strategy, digital journalism technologies, SEO, design/user experience, responsive design.

Ron Parsons's Current Company Details
Nexstar Media Group, Inc.

Nexstar Media Group, Inc.

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Vice President, Product Solutions, Nexstar Digital
Ron Parsons Work Experience Details
  • Nexstar Media Group, Inc.
    Vice President, Product Solutions
    Nexstar Media Group, Inc. Jun 2019 - Present
    Irving, Tx, Us
    Oversee Product Strategy for Nexstar Digital's Websites, Content Management Systems, toolsets, and consumer-facing Digital experiences. Portfolio includes Nexstar's network of TV station and national news Websites, the WordPress CMS, and various technology, vendor, and content integrations.
  • Lakana A Division Of Nexstar Digital
    Head Of Product, Vp
    Lakana A Division Of Nexstar Digital Mar 2018 - Jun 2019
  • Dev/Con Detect | Ad Tech Security ®
    Consultant
    Dev/Con Detect | Ad Tech Security ® Oct 2017 - Jun 2018
  • Gannett | Usa Today Network
    Consultant
    Gannett | Usa Today Network Nov 2016 - Mar 2018
    New York, Ny, Us
    * Consultant and Strategist for Gannett Newspapers Digital sites and properties including core newspaper and Sports Media Groups* Product lead for strategic responsive re-platforming of USA TODAY Network’s mobile and desktop websites* New platform realized increases in both revenue (Monthly Mobile Web Revenue improved +19%, and monthly Mobile Web RPM increased+48%) and engagement (a 31% increase in time spent on article pages)
  • Hearst Digital Media
    Consultant
    Hearst Digital Media Feb 2016 - Oct 2016
    New York, Ny, Us
    * Consultant on various digital product integrations for Hearst's newspaper properties* Coordinate and strategize with stakeholders on Design (UX and Visual), Product/Business Requirements, and Technical Implementation
  • Tribune Publishing
    Vice President, Digital Product Development
    Tribune Publishing Jan 2014 - Jan 2016
    Chicago, Illinois, Us
    * Portfolio owner responsible for strategic areas of Tribune Publishing digital suite of platforms & technologies, including: newspaper web sites; mobile apps; content management systems; and registration & commenting. * Led award-winning responsive web site redesign projects for all Tribune Publishing properties, including latimes.com, chicagotribune.com, and baltimoresun.com. (ONA Awards General Excellence winner, 2014). * Spearheaded user engagement enhancements to digital products, resulting in all-time highs in unique visitors (42M in Oct. 2015, up 27% YoY) as well as solid growth in PPV (+15% YoY) and time spent (+23% YoY). * Helped drive new revenue features leading to Tribune Publishing achieving 7% YoY growth in digital revenues (Q3 2015), with an additional $600K in direct digital revenue from partner integrations.* Hiring manager & leader for team of Product Managers in Los Angeles and Chicago.* Crafted & managed short and long term Product and Project roadmaps, strategies & budgets.
  • Los Angeles Times
    Sr. Director, Digital Product Development
    Los Angeles Times Jan 2012 - Jan 2013
    El Segundo, California, Us
    * Hire, lead and directly manage team of Product Developers in Los Angeles and across the Tribune network of sites* Responsible for several key areas of latimes.com digital suite of web sites, platforms and technologies, including infrastructure, core platforms, registration, commenting, and user experience* Help identify, develop and implement revenue opportunities and key partnerships* Craft consistent and compelling Web experiences for users, editors and advertisers* Strategic leader for projects including content management systems, information architecture/visual design, mobile technologies and experiences, news and multimedia content ingestion/display/management, and other internal & external consumer experiencesKey projects:* Front-end and back-end upgrades to latimes.com Search and Topics pages. Improved usability and user flows on SRPs while making FAST-powered searches faster and more efficient. Improved YOY bounce rates, time spent, and pageviews.* Suite of front-end improvements to key consumer experiences on latimes.com core site: home page, section fronts, article pages, photo galleries* Manage business, technology and content partnerships (Gigya Social Signon, Perfect Market, Outbrain)* Took over Product ownership of Registration/SSOR portfolio
  • Tribune Company
    Sr. Director, Product Development
    Tribune Company Jan 2011 - Jan 2012
    Chicago, Il, Us
    * Lead and directly manage team of Product Developers in Los Angeles and Chicago* Manage the strategy, implementation and maintenance of Core Platform features and technologies for Tribune's network of newspaper and broadcast Web sites, including latimes.com and chicagotribune.com* Identify and develop new revenue opportunities and key partnerships* Craft consistent and compelling Web experiences for users, editors and advertisers* Led project to succesfully launch metered paywall on Baltimore Sun and Allentown Morning Call* Product owner on article page redesign/upgrade for all Tribune sites
  • Spinmedia, Inc.
    Vice President, Product Development
    Spinmedia, Inc. Nov 2009 - Jan 2011
    Los Angeles, Ca, Us
    * Team lead and Manager for Product and Design groups; supervised 9 product managers and designers; hiring manager for both groups* Manage product development roadmaps, projects and strategy* Led projects to redesign and migrate to WordPress sites such as Stereogum, The Superficial, and Idolator
  • Los Angeles Times Latimes.Com
    Director, Product Development
    Los Angeles Times Latimes.Com Sep 2008 - Nov 2009
    El Segundo, California, Us
    * Led project to redesign latimes.com, managing design, product and project management teams* Implemented new front-end publishing platform* Integrated Sphere contextual link modules on article pages
  • Tribune Interactive
    Director, Product Development
    Tribune Interactive Sep 2008 - Nov 2009
    Zurich, Canton Of Zürich, Ch
    * Led project to redesign Tribune's eight newspaper Web sites, including Chicago Tribune, Los Angeles Times, Baltimore Sun, Orlando Sentinel, and others* Implemented new front-end publishing platform on all sites.* Managed other large-scale projects including Community/Commenting and Blog migrations
  • Yahoo! Inc
    Assistant Managing Editor/Director Of Production
    Yahoo! Inc Dec 1999 - Sep 2008
    Sunnyvale, Ca, Us
    * Product and Editorial lead for Yahoo! News for 9 years * Grew Yahoo! News into the Internet's #1 online news destination * Led 3 redesign projects* Architected and implement series of automated news feeds and automated news aggregation services* Edited and contributed to original editorial initiatives such as Kevin Sites in the Hot Zone and original Year in Review packages
  • Ibm
    Editor/Web Producer
    Ibm 1999 - 1999
    Armonk, New York, Ny, Us
    * Wrote and edited copy for IBM DeveloperWorks Web site* Coded HTML and CSS
  • San Antonio Express-News
    Online Editor
    San Antonio Express-News 1997 - 1999
    San Antonio, Texas, Us
    * Managed daily production of San Antonio Express-News Web site* Wrote and edited original content and contributed original photography
  • Arizona Daily Star
    Online Editor/Sports Reporter
    Arizona Daily Star 1996 - 1997
    Us
    * Wrote and edited Sports stories* Contributed to the daily production of the StarNet Web site* Produced original packages of online content

Ron Parsons Skills

User Experience Digital Media Seo Product Management Digital Strategy Cms Wordpress Content Strategy Blogging Editorial Product Development Journalism Online Journalism Publishing Social Media Newspapers Content Management Integrated Marketing Web Content Management Digital Journalism Web Design Web Development Information Architecture Online News User Interface Design Search Engine Optimization People Management Graphic Design Website Development Responsiveness Visual Design Data Feeds Enterprise Software Online Advertising Advertising Web Analytics Strategy Project Management Project Planning

Ron Parsons Education Details

  • University Of Arizona
    University Of Arizona
    Journalism
  • University Of Arizona
    University Of Arizona
    English Literature

Frequently Asked Questions about Ron Parsons

What company does Ron Parsons work for?

Ron Parsons works for Nexstar Media Group, Inc.

What is Ron Parsons's role at the current company?

Ron Parsons's current role is Vice President, Product Solutions, Nexstar Digital.

What is Ron Parsons's email address?

Ron Parsons's email address is ro****@****ons.com

What is Ron Parsons's direct phone number?

Ron Parsons's direct phone number is +131066*****

What schools did Ron Parsons attend?

Ron Parsons attended University Of Arizona, University Of Arizona.

What skills is Ron Parsons known for?

Ron Parsons has skills like User Experience, Digital Media, Seo, Product Management, Digital Strategy, Cms, Wordpress, Content Strategy, Blogging, Editorial, Product Development, Journalism.

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