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- Management of search advertising resulting in 400% increases inclick through rates year over year.- Created patient outreach initiatives driving digital engagement andreviews growth of 300%.- Ownership of marketing funnels driving growth in qualified surgicalpatient referrals by over 20%.- Modeled and managed organizational analytics such as patientacquisition cost, lifetime values, NPS, and MRR/ARR.- Expanded referring optometrist network by over 20% throughstrategic relationship building and incentive expansion.- Developed technical content for website blog, doctorcommunications, and patient newsletters.- Facilitated planning and execution of physical and digital educationalconference events with over 500 attendees.- Reported to and advised executive doctor team.- Revamped consumer brand identity, visuals, packaging andmessaging with 20% brand awareness lift.- Partnered with Optical Engineering PhD's to develop the first-everremote eye exam program in response to the COVID-19 pandemic.(Think Netflix DVDs but with home eye exam units.)

Resilia is a social impact organization led by Sevetri Wilson. We partner with foundations to support strengthening their grant partners. Our Funder Program provides capacity support through our platform, on-demand 1:1 coaching, and DEI assistance.

Civic technology non-profit focusing on transparent and accessiblelocal elections.- Recruited, trained, and managed a volunteer team for canvassingoutreach efforts. (10 volunteers)- Invented and designed the first-ever free election platform for localcandidates. (Code now open source)- Analyzed statewide campaign data of all political contests for Mayor,Council, and School board in NJ state for 2018.- Earned in-kind grants from Google, Slack, and Cloudstruct totalingover $100k.- Partnered with education professionals to develop and teach civictechnology education courses for high school seniors.

Industry-leading e-commerce beer and winemaking supply organization operating two retail warehouses.- Negotiated and managed B2B distribution contracts with Home Depot, Cabela's, Wal-Mart, and other retail brands to carry Love2brew brand products.- Created and oversaw metrics to track CAC, LTV, MRR(ARR), NPS, CTR, website traffic analytics, and internal team performance metrics.- Developed organizational culture of prioritizing customer experiencethrough each step of their journey.- Fastest growing homebrew supply company in industry history,ranked #10 out of 800

Vice President - North American Sales• International sales spanning from North America to Latin American markets.• Acquire and maintain all current and new accounts.• Deal with all Director level executives and above.• High level negotiating, relationship building, and expertise knowledge of Logic Control’s products.• Increased the yearly of distribution channels channel by 25+% going on two years in a row.• Control all distribution channels for North America. (Bluestar, ScanSource, Ingram Micro, Metropolitan Sales)North American Distributor – Metropolitan Sales, North American Distributor – Ingram Micro:• Directly responsible for 4 distribution channels and all sales going through those 4 channels.• Responsibilities within the channels were to set pricing of products, develop marketing strategies and plans, control budget, drive additional sales of our products via marketing, competing with other manufacturers based on negotiations, persuasively sell our products to distributors.North American Key Accounts:• Control the North American Key Accounts • Oversaw and facilitated nationwide rollouts of these products for the North American Key Accounts.• Travelled to meet with VP, Directors, and purchasing agents to present Logic Controls products and negotiate the terms of national level rollouts.• High level negotiations including rollout schedules, price points, quantity discussions.• Customized solutions to meet these high level needs.

Brought on board in May of 2008 to expand the companies (at the time) current business model to involve Infection Control disposables to compliment their Autoclave Testing Services.Responsible for: - Maintaining a competitive price point advantage above competitors while focusing on bottom line profits. - Developing new and consistent strategies & opportunities - Coaching and developing new sales representatives. - Managing and servicing the now 150+ clients. - Developing new product media. - Working alongside with President and CEO to develop new business strategies. - Hitting personal sales quotas while helping to manage other Account Representatives.

Interviewed over 500 candidates for sales representative and receptionist positions.Recruited, trained, and motivated daily over 140 new sales representatives and 5 receptionists.Developed, executed, and maintained an organizational advertising plan with a $20,000+ budget.Facilitated 4 meetings per week that instructed, motivated, and recognized representatives.Ranked 3rd new district office in nation for 2004, 1st in Vector East with over $400,000 in sales.