Partial List of Clients - LensCrafters, Cracker Barrel, Jewel, Blake Shelton, Jason Aldean, Paramore, Heart, HCA Healthcare, Procter & Gamble, Sony Music, Capitol Records, Big Machine Label Group• Win creative direction, branding, and graphic design opportunities with various clients by listening to their needs, nurturing relationships, and ideating “face-melting” concepts.• Partner with clients to develop and execute creative plans in alignment with their business objectives and budget.• Educate clients on the importance of a holistic approach to their brand, communications, and marketing.• Outline and launch marketing strategies and activations to push clients toward engaging targeted audiences, which often involves the production of original content and assets.

Creating curated retreat experiences for single or small groups.

- Collaborated with various brand partners to discuss the scope of creative briefs and timelines for seasonal campaigns. - Created complex designs, following brand graphic standards, in a wide array of retail environments.- Took the initiative to create tools and processes in Microsoft Teams when there had been none. This helped expedite production and helped employee morale.- Worked with the implementation team to release graphic packages to meet ambitious in-store dates.- Supported Brand Experience Team leaders when preparing conceptual presentations for larger scope, special projects.- Rendered 3D graphics from CAD drawings, in SketchUp, to submit for review and approval

- Birthed, marketed and produced annual, fan-focused, co-sponsored events that resulted in top brand positioning and lasting revenue generation cycle. This was accomplished through market research and recognizing the value proposition.- Directed Dailey & Vincent’s brand strategy to solidify the legacy of the group, resulting in their induction into the Grand Ole Opry.- Identified white space in the market to determine what media would exponentially increase Dailey & Vincent’s fanbase & revenue.- Managed & directed the design, production, marketing, inventory, and sales efforts of major releases with Cracker Barrel, which achieved multiple weeks of #1 on Billboard on Billboard as well as other industry impacts.- Was responsible for relationship management with vendors and managed budgets to guarantee quality products that stayed under budget, on time, and increased profit margins.

• Worked with entertainment brands and IPs like DreamWorks, Pepsi, The Grinch, Kodak, and Frosty The Snowman to create and market, engaging, family-oriented multisensory experiences.• Lead designer for launching entire brand social media and platforms.• Significant support of 1.5 billion dollar leisure and group business, through integrated marketing campaigns that included group proposals, social media plans, email marketing, PPC, and SEO strategy.• Created multiple efficiencies across brand, resulting in higher ROI.• Provided brand management and highly visible campaign creations across all resorts that totaled over 7000 rooms within the brand portfolio, resulting in greater market share and revenue growth. • Built relationships with stakeholders across the brand, including special events, convention services, venue teams, e-commerce, food & beverage, and PR.

- Contributed to pitches and made presentations to win new accounts with brands like Publix and Petco.- Managed design and production of brand-specific POP, retail merchandising, and large-scale customer experiences for multi-billion-dollar pet care industry accounts, making sure all deliverables abided by their robust standards.- Partnered with account leaders, clients, and multiple vendors to execute critical deadlines.- Managed multiple brand standards and at times reminded clients of their own standards.

- I was an integral leader for the launch of 3 national Garth Brooks campaigns, selling over 17 million records. - Worked on partnerships with Susan G. Komen and Teammates For Kids non-profit organizations.- Regularly met with the owner to analyze immediate needs, determine solutions, and inspired vision for future business goals.- I was the director and client lead for additional multi-platinum-selling clients like Blake Shelton, Keith Urban, Jason Aldean, Alan Jackson, and Trisha Yearwood. Success demanded secure communication and leadership skills to coordinate the goals of artists, management teams, and record labels.- Art Directed client campaigns through the creation of packaging design, photography, advertising, websites, video, digital content, and events.- Managed and empowered an award-winning design team which included active listening along with leading the group in creative brainstorming, critique sessions, and team-building exercises.

- Work garnered multiple top industry award nominations.- Partnered with the marketing team to create multiple tools to launch and sell releases.- Assisted the Art Director with artist imaging through photo and video shoots.- Delivered creative concepts in alignment with in-house marketing and sales initiatives.- I led the design of record releases, involving CD packaging, advertisements, POP, identity packages, and merchandising.

• Developed interactive retail displays with the president and marketing director.• Worked with the design team, clients, and vendors to create various graphics, signage, advertisements, and POP.• Supported retail clientele with designs, dimensional renderings, environmental graphics, and marketing materials.• Created sales and promotional materials to support the company at industry convention events.

• I worked with the store design team to create environmental designs for the retail space.• Designed POP, marketing collateral and logo design from concept to completion.• Produced elevation and merchandising renderings for retail spaces.• Participated in strategic brainstorming sessions and determined creative direction.• I was the assistant art director on yearly photo shoot campaign.

Helped editors and staff with various tasks throughout the day. Designed promotion reel materials and did editing and file transfer duties.