Ron Roobroeck Email & Phone Number

Brussels, Be

Belgium

. Responsible for the global roll-out of the Disinfection portfolio; . Anticipate, analyze and monitor new market trends, with the aim of adopting strategic initiatives and creating the optimal commercial organization; Implement new distribution channels where possible, in order to guarantee business growth;. Build, maintain and reinforce successful partnerships with key stakeholders.

•Design and implement the International Marketing and Sales strategy and structure necessary to launch 'GlucoTrack™', a unique device combining ultrasonic, electromagnetic and thermal technology for non-invasive measurement of blood glucose levels•Hire, mentor, develop and manage sales/distributors and clinical leaders in order to effectively work through others to accomplish business goals•Working with the marketing function, set market strategies and goals for the region, team and… Show more •Design and implement the International Marketing and Sales strategy and structure necessary to launch 'GlucoTrack™', a unique device combining ultrasonic, electromagnetic and thermal technology for non-invasive measurement of blood glucose levels•Hire, mentor, develop and manage sales/distributors and clinical leaders in order to effectively work through others to accomplish business goals•Working with the marketing function, set market strategies and goals for the region, team and external partners•Partner to identify sales training programs and processes to optimize sales effectiveness •Drive business/account planning focused on ensuring execution of sales strategy to optimize profitability, market share and revenue growth. Show less

•Underpinning the future of the organization by managing or supporting interactions between current products/services, systems and practices, and the innovations and changes needed to align them with the strategic intent in Eastern Europe, Russia, Commonwealth of Independent States (CIS), Sub Saharan Africa and Israel•Business fields: Cardiac-, Vascular-, Blood and Diabetes management; General hospital-, and Minimal Invasive Systems; Capital Equipment goods; Interventional Oncology (… Show more •Underpinning the future of the organization by managing or supporting interactions between current products/services, systems and practices, and the innovations and changes needed to align them with the strategic intent in Eastern Europe, Russia, Commonwealth of Independent States (CIS), Sub Saharan Africa and Israel•Business fields: Cardiac-, Vascular-, Blood and Diabetes management; General hospital-, and Minimal Invasive Systems; Capital Equipment goods; Interventional Oncology ( drug-eluting beads and embolisation products)•Manage and monitor the development and performance of each business field ensuring they perform in accordance with objective plan and company mission Show less

•Accountability for CEE; East-Asia & Pacific; Middle-east & Africa; South & Central Asia; Canada and Russia.•Negotiate and establish new contracts with actual and/or new distributors ; perform market analyses •Effectively manage and steer distributors (>50) according to their quantitative and qualitative objectives•Integrate Cyberonics’ Marketing, Sales, Clinical and Regulatory strategies in the distributors market

* Design, execution, and control of Cyberonics international operations converting resources into desired services, supporting and implementing the company's global business strategy.* Accountability for Eastern Europe; East-Asia & Pacific; Middle-east & Africa; South & Central Asia; Canada and Russia.

Executive Master Of Business Administration (M.B.A.)

Management & Leadership

Executive Management

Master, Biomedicial Kinesiology

Master, Rehabilitation Sciences And Physiotherapy

Bachelor'S Degree In Biology

Postgraduate Degree In Business Economics