Returned to Dover Publications in December 2021 as a Metadata Specialist:• Responsible for combining key title attributes into metadata that drives online discoverability, particularly on Amazon.com• Research, develop and manage content improvement of basic bibliographic metadata: title/subtitle, subject & genre categorizations, book & author descriptions and keyword tagging• Implement scalable metadata optimization to enhance product rankings through testing, data analysis, and reporting• Monitor and review metadata feed to distributors and online sales channels• Measure and track results as they relate to discoverability and revenue• Research competing products and categories to help identify metadata and content opportunities

Was responsible for merchandising and marketing of an independent catalog of over 10,000 specialty books to both consumer and trade segments:• Over 100,000 active customers in the following segments: Children’s, Crafts, Fine Art, Literature, Math, Music, and Adult Coloring• Improved catalog response rates and customer engagement +2-3% YOY via contests, creative presentation, product reviews, A/B testing (layout, format, offer) and merchandising tie-ins with website• Increased Amazon revenue 3% on select product by creating enhanced content and cross-promotions via Amazon’s A+ content platform• Directed impactful digital advertising brand awareness campaigns to over 150 different websites, bloggers, and influence marketers• Drove revenue as brand manager of the following product lines: Dover Thrift Editions ($2.5MM in annual revenue), Math/Science ($2.5MM), Music ($1.5MM) and Self-Help ($250K)• Oversaw trade print advertising program with Publisher’s Weekly to promote the general Dover brand and launch new self-help imprint, Ixia Press

Provided freelance copywriting and layout design services for this package insert media company. Most were clients that had already promoted their consumer products via Direct TV, and we helped generate "incremental" revenue through the package insert media channel. Projects included the Allstate Motor Club, Shark Navigator Vacuum, Hulk Hogan Grill, Jack LaLanne Power Juicer Elite, Boardroom Health Ultimate Healing Books, Black and Decker Infrawave Oven, and Homedics Brethe Air Revitalizer.

• Determined offer, product and pricing strategy, and overall creative direction for the music club; Analyzed sales and inventory data to insure proper product mix and to maximize sales per member metrics; Maintained over $25MM in profits despite a declining music market• Generated incremental revenue of over $6MM per year by creating and managing the “Just Released” program, a reinvention of the traditional club model, offering otherwise unavailable new titles to music club members• Created a catalog of over 50 club-exclusive music compilations, generating over $1MM in incremental revenue over a two-year period

Provided strategic, creative, and repertoire direction for Rock & Pop Classics compilation continuity series, expanding client's product lines into music

Supervised entire Artists & Repertoire Department in creation of music club catalogs; developed exclusive CD product from club members; new business development-helped launch Latin and Christian music club segments.