Ron is the Co-Founder and Chief Executive Officer of FlyWithWIne, the exclusive marketer and distributor of the VinGardeValise, the wine travel suitcase that safely and securely transports wine and personal effects while flying to or from wine country and other travel destinations. The company was founded in 2016 together with Astra Digital Marketing, a leading wine industry digital marketing agency dedicated to growing wine industry DTC brands. This follows his nearly 30 years leading commerce, eCommerce, digital, and innovation strategy for high-growth companies with P&L responsibilities. Ron pitched FlyWithWine on SharkTank Season 15, Episode 9 on December 15th, 2023. Ron is widely considered a thought-leader in the wine marketing world.He lives in the San Francisco Bay area and enjoys mentoring young wine industry professionals; global travel seeking new market opportunities with wineries in Europe, Australia, South America; and is an avid wine collector.Ron also taught for 8 years Wine eCommerce and Direct-to-Consumer Marketing - a popular course on digital marketing and storytelling at Sonoma State UniversityAbout Me: Trend curator, storyteller, marketing expert, speaker, professorSpecialties: Business strategy, marketing, retail, innovation, branding, advertising, social media, content marketing, writing, trend forecasting, curation, analysis.
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General Manager, Winery DivisionVingardevalise® Aug 2024 - PresentSandia Park, New Mexico, UsAs a transition from the closure of FlyWithWine, I now represent VinGardeValise, as General Manager of their Wine Division encompassing wineries, wine shops, and wine related businesses in the U.S. We offer products that provide world class solutions for the safe and secure travel of wine and spirits.
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Chief Executive OfficerFlywithwine Aug 2016 - Jul 2024Napa, Ca, UsFlyWithWine is a luxury brand company that is the exclusive marketer and distributor for VinGardeValise, the unique wine travel suitcase which is carried in more than 300 tasting rooms, national retailers, Amazon, and the FlyWithWine website. Products come with a 10-year warranty and the brand has been built with high customer service levels in mind to build brand loyalty and customer satisfaction. -
Chief Executive OfficerAstra Digital Aug 2016 - Jan 2022Napa, Ca, UsWe are strategists, storytellers, sales drivers: Cultivating communities of engagement by passionately connecting consumers to brands with purpose.Astra is a full-service digital marketing agency specializing in digital solutions for wineries with an emphasis on DTC sales and driving traffic to tasting rooms.Our services include but are not limited to: strategy, social media marketing, digital advertising, email marketing, content production, SEO, website management, photography, videography, data capture (contests), analytics and reporting. -
InstructorSonoma State University Wine Business Institute Apr 2014 - Dec 2021Rohnert Park, Ca, UsInstructor for Wine eCommerce Course and Spring & Fall Direct to Consumer Wine Marketing seminars. -
Managing PartnerLufthansa Worldshop Market May 2005 - Dec 2017The Worldshop Market is Lufthansa’s largest US loyalty program provider, offering flexible customer mileage redemption options in the food, wine & lifestyle categories. At launch, LWM was the 1st major mileage spend program of its kind to offer wine to its members.
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Chief Operating OfficerChatterbox Wine Marketing Services & Vinovisit.Com Aug 2014 - Aug 2016Chatterbox Wine Marketing Services is a Napa based company founded in 2009 that offers relationship-based wine telesales, digital marketing services, VinoVisit.com visitor reservation and guest management services, and other consumer direct marketing services exclusively for the wine industry. The company serves a growing list of well-known established, and up and coming brands, that require high-touch services in marketing their wines to consumers. www.chatterboxwinemarketing.com; www.vinovisit.com
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President & Chief Operating OfficerEwinery Solutions 2007 - Mar 2014Napa, Ca, UsHelped scale this fast growing start-up from a local Napa-based software company to the leading global SaaS provider for the wine DTC industry. Managed the fundraising process for a lead minority investment by NetSuite, one of the world’s largest cloud-based ERP & CRM service providers.Today, eWinery services wineries, importers, and third-party wine marketers in all major wine-producing markets of the world. -
Coo/CfoNew Vine Logistics Feb 2005 - Sep 2007UsVC-backed direct-to-consumer wine logistics company that (at the time) offered the only fully compliant, turnkey solution for nationwide, interstate shipment of wine to consumers. Wine shipments valued at more than $150mm/annually -
Chief Executive OfficerMorrell Wine Group Mar 2001 - 2005Led the Morrell Wine Group, a luxury wine, food, and lifestyle brand that included Morrell & Company wine retail (store, catalog, and web), wine bar and restaurant, auction house, storage, events, and licensing divisions, and the Morrell Wine Institute (wine education)
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Chief Operating OfficerCosmetics Plus Ltd 1995 - 2001Recruited by Goldman Sachs to scale this Manhattan-based specialty retailer of cosmetics and fragrance from 8 to 24 stores with an integrated store, catalog and web-based retailing strategy. Annual revenues in excess of $50mm from bricks and mortar, direct marketing and ecommerce sales
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Chief Executive OfficerStandard Brands Paint Company 1992 - 1995On behalf of lead investor, Fidelity Investments, successfully reorganized out of bankruptcy and managed this $230 million NYSE listed specialty retailer/manufacturer of paint and home decorating products, operating 132 retail stores in 8 states
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Managing DirectorFawn Holdings Ltd 1989 - 1992Boutique M&A firm that specialized in the acquisition and operations of under-capitalized, financially troubled, and transitional companies
Ronald Scharman Skills
Ronald Scharman Education Details
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Cornell Johnson Graduate School Of ManagementAccounting And Finance -
Cornell UniversityInternational Development
Frequently Asked Questions about Ronald Scharman
What company does Ronald Scharman work for?
Ronald Scharman works for Vingardevalise®
What is Ronald Scharman's role at the current company?
Ronald Scharman's current role is Chief Executive Officer at FlyWithWine.
What schools did Ronald Scharman attend?
Ronald Scharman attended Cornell Johnson Graduate School Of Management, Cornell University.
What are some of Ronald Scharman's interests?
Ronald Scharman has interest in Memperkasakan Ekonomi, Kanak Kanak, Sains Dan Teknologi.
What skills is Ronald Scharman known for?
Ronald Scharman has skills like Marketing Strategy, Wine, E Commerce, Marketing, Start Ups, Management, Business Strategy, Strategy, Saas, Crm, Sales, Strategic Planning.
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