Most companies struggle to come up with ideas that are breakthrough, innovative, and actionable, especially now that societal changes, new technology, and competitors are converging to reset consumer expectations.Since I joined I-8ighty6ix in 2017, the cornerstone of our business has been the design and facilitation of Innovation Workshops – in-person, virtual or hybrid. Our clients are seeking to generate a large number and wide range of new, bold and original ideas – from incremental to breakthrough, and even disruptive – to help solve problems or take advantage of opportunities. The workshops tend to focus in marketing areas such as new products and services, customer experiences, communications and promotions. Also, we conduct Momentum Sessions that help clients prioritize, operationalize and monetize findings from quantitative studies. And, we design and facilitate Qualitative Research that is unique in that it is interactive and exercise-driven.Hallmarks of an I-8ighty6ix Innovation Workshop: ⎷ Each Innovation Workshop is artfully designed and meticulously planned to stimulate idea generation through a mix of proprietary exercises combined with the group dynamics of workshop participants.⎷ Increasingly, we employ AI as a “co-pilot” to tap into diverse data sources, expand the spectrum of ideas to explore, and generate innovative ideas that can result in products and services with greater chances of success.⎷ We actively work with clients to build-out and refine the most promising ideas and concepts along with providing feedback from key target audiences and new customer segments.We work with many of the most successful brands in the world – both B2B and B2C – in a myriad of industries and categories, including automotive, CPG, retail and foodservice, healthcare, financial services, and hospitality and travel.I have spent much of my career immersed in driving innovation as a leader of some of the world’s most pre-eminent creative organizations – ranging from global advertising powerhouse DDB Worldwide to brand strategy pacesetter Siegel + Gale, and on the client-side heading up marketing for Taco Bell Corporation.I met my partner, Peter Kay, early on in our advertising careers and forged a productive and complementary working relationship along with a close friendship, as we unlock future possibilities for clients and consumers, alike.☛ Are you looking to bring new energy, focus, and direction to your company’s plans for the future? Contact: rsnyder@innovations86.com, 702 279 4955, or www.innovations86.com