Ron Sohn Email & Phone Number

United States

New York, Ny, Us

Marketing and branding strategy development and implementation for corporate, service lines, research institutions, Icahn School of Medicine, international and commercial partnerships. Video development, agency management, brand training, content writing, and internal communications.

Edison, New Jersey, Us

New York, Ny, Us

Digital marketing and content management for recruitment and admissions at the Graduate School of Biomedical Sciences at the Icahn School of Medicine. Video content development. Virtual tour and virtual event management. Email, paid and organic social media management, communications strategy, messaging, storytelling and branding.

Brooklyn, Ny, Us

Develop and execute integrated marketing strategies that include digital and traditional marketing, advertising, brand management, website management and analytics, internal communications, social media, physician relations, community outreach, fundraising communications, team sponsorships, and physician network development.Provide leadership in achieving maximum market share in a highly competitive environment dominated by large regional health systems. Restructured and manage an internal team of 12 along with digital/advertising agencies and freelance vendors to achieve maximum team cohesion, synergy and enthusiasm.Improve the use of data analytics, CRM, and marketing automation to improve marketing efforts.Lead the re-building and re-platforming of a new website for better content, site navigation, appointment scheduling, physician search, search engine optimization, and user experience.

New York, Ny, Us

Lead and directed all corporate and service line marketing strategies and implementations including strategic planning, traditional and digital advertising, SEM, CRM and SEO, media planning, national and regional advertising campaigns, corporate branding and affiliate marketing. Served as the lead executive in the implementation of the new Mount Sinai Hospital branding and the subsequent merger re-branding of five additional hospitals from the Continuum Health system. Lead the transition and management of the seven member acquired Continuum marketing team. Managed a team of 14 central marketing and nine embedded service line marketing managers. Partnered with physician, administrative and executive leadership to increase patient volumes and physician referrals and promote the medical center's national recognition as preeminent in complex patient-centered medical care, education, genomics, and translational research.

Westlake Village, Ca, Us

Served in both regional and national management consulting capacities as Director of Marketing and Director of Client Services focusing on multi-channel strategic marketing, process improvement, communications, public relations, website development, physician liaison programs, and branding for hospital clients across the United States including: Trinitas Cancer Center (NJ), Mount Sinai Medical Center (FL), Boca Raton Regional Medical Center (FL), NYU Langone Cancer Institute (NY), Cedars Sinai Cancer Institute (CA), St. Vincent’s Hospital (NY).• Managed $1.4M budget: Increased patient volumes by 22%; increased physician referrals by 18% and generated 325% ROI. • Directed internal team, freelance vendors, and advertising agencies to develop creative, award-winning traditional and digital campaigns, newsletters, and collateral on schedule and under budget. • Developed nationally recognized patient satisfaction and customer service programs.

Rensselaer, Ny, Us

Expanded executive level sales of HANYS Solutions’ market intelligence software and information technology consulting services. Developed integrated marketing, corporate branding, internet, joint venture, and product development strategies

M.B.A., Operations Management & Marketing

Bachelor Of Science (B.S.), Marketing & Communications

Education record