Marlene Ronstedt Email and Phone Number
Product Marketing Manager with 6+ years in crypto and 8+ years in tech. Former DePIN founder and marketing leader skilled in GTM, content strategy and communications. Experienced in leading teams and breaking down complex topics like ZK, ML and DePIN for devs and retail alike. Keynote speaker with 30+ talks at conferences, promoting products and discussing latest tech trends for global corporates like Telefonica. Writer with contributions to top-tier publications like Forbes, Coindesk and WIRED on blockchain and AI.Please visit my personal website for references, articles and talks: www.ronstedt.space
Across Protocol
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Product Marketing ManagerAcross Protocol Jul 2024 - PresentSan Francisco, California, United StatesDrive GTM strategy for a leading cross-chain protocol ($1B+ monthly volume) focusing on SDK adoption and B2B integrations, working cross-functionally with product and sales, directing GTM execution.
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Freelance Journalist, Speaker & Emerging Tech ConsultantPlay By Ear Mar 2016 - PresentUnited StatesTechnology writer with 30+ articles published in WIRED Germany, Forbes, and Coindesk. Invited speaker at O'Reilly, Telefonica, and Goethe Institute on Blockchain and AI. -
Product Marketing ManagerOra Jan 2023 - Feb 2024San Francisco, California, United StatesLed go-to-market strategy for a dual-product suite: a zkWASM VM for off-chain compute for DeFi dApps and an optimistic proof system for AI inference for LLaMA 7B and 13B (short opML). Translated complex technical concepts into compelling market narratives, focusing on developer adoption. Built and executed GTM strategy, secured strategic grants from the Ethereum Foundation and Compound, managed agency relationships and spoke at major ecosystem events including a keynote at Dappcon, Berlin. -
Co-Founder & Coo @ Data Union DaoStreamr Network Jan 2022 - Dec 2022Zug, SwitzerlandLed development and go-to-market of data monetization SDK and smart contracts enabling user-owned data marketplaces and efficient micro-payment rails for continuous data contributor rewards. Built and managed team of 5, created 500k+ user wallets, and raised $1M in funding. Established Swiss AG structure and drove enterprise partnerships while representing project as a keynote speaker at major industry conferences like ETHcc. -
Head Of MarketingStreamr Jan 2021 - Dec 2021Zug, SwitzerlandDirected marketing strategy for a decentralized pub/sub real-time data messaging network with composable smart contract access control. Led successful testnet launch campaign leading to the creation of 90k nodes, managed marketing calendar and led a team of 3 plus agencies.
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Senior Pr & Events ExecutiveStreamr Network Jul 2019 - Dec 2020Zug, SwitzerlandSecured 100+ media mentions, 20+ speaking engagements, and organized events with up to 800 attendees. Managed content creation, including blogging and thought leadership articles.
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Marketing ManagerNeufund Jan 2018 - Jan 2019Berlin, GermanyNeufund is a DeFi protocol for tokenizing equity. My tasks included copywriting and UX writing, editing and curating the Neufund blog, presenting and researching blockchain related news on a weekly basis, managing social media channels, researching DLT legislation for “Mapping Crypto Law”, as well as producing and moderating the Token Up a podcast on securities tokenization.
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Marketing AssistantFinleap Jul 2017 - Dec 2017Berlin, GermanyThe Finleap venture Perseus is a cybersecurity startup for e-learning targeting SMEs. My task included the planning of the curriculum, video production, researching content, writing storyboards and creating examination questions. I also participated in weekly design sprints, doing UX writing and user testing. -
Editorial InternWired Apr 2017 - Jun 2017Berlin, GermanyWhile pursuing my master's in digital media, I interned at WIRED Magazine, contributing daily articles, conducting editorial research, and interviewing startup founders. Notably, I hacked a robot vacuum cleaner for an article. -
Multifaceted Role In Family-Run Furniture BusinessKokon.Com Sep 2006 - Dec 2016Munich, Bavaria, GermanyFrom 14 to 24, I was helping out in my family's furniture company, working weekends and holidays. Starting with foundational tasks, my role evolved to include cashier duties, café service, and eventually office responsibilities, encompassing data entry and graphic design.
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Communications InternProject Space Festival Berlin Jun 2016 - Sep 2016Berlin, GermanyBetween my bachelor's and master's degrees, I interned at the Project Space Festival, enhancing Berlin's independent art scene's visibility. My role included managing social media, blogging, translating, and aiding in press conference preparations.
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Stage Design AssistantVarious Theaters & Operas Apr 2011 - Feb 2012Munich, Bavaria, GermanyDuring my gap year, I completed a series of internships in stage design at renowned theaters and operas across Europe. I gained experience in stage and costume design at Residenztheater in Munich, lighting design at Opera Montpellier, and stage design at Staatstheater am Gärtnerplatz. These diverse roles allowed me to develop a comprehensive understanding of stage design while collaborating with talented professionals in international settings.
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Editorial InternElle Magazine Oct 2011 - Dec 2011Munich, Bavaria, GermanyIn my gap year post-high school, I interned with ELLE Decoration's editorial team, drawing on my family business background in furniture/interior design. I compiled and selected products, wrote descriptions, and participated in editorial meetings.
Marlene Ronstedt Education Details
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Distinction -
Cum Laude -
Fine Arts - Painting -
Business Administration And Management, General
Frequently Asked Questions about Marlene Ronstedt
What company does Marlene Ronstedt work for?
Marlene Ronstedt works for Across Protocol
What is Marlene Ronstedt's role at the current company?
Marlene Ronstedt's current role is Product Marketing Manager @ Across | Technical PMM specializing in blockchain, ZK and data infrastructure.
What schools did Marlene Ronstedt attend?
Marlene Ronstedt attended Goldsmiths, University Of London, Leiden University College The Hague, Royal Academy Of Art, The Hague | Koninklijke Academie Van Beeldende Kunsten (Kabk), Avans University Of Applied Sciences.
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