Creative lead responsible for the overall creative direction of multiple brands for CPG and DTC development. Worked collaboratively to further advance brands through design and product innovation. • Worked to create design solutions across multiple forms and projects• Conceptualize campaign vision, graphics, packaging, POP, copy, experiential, retail design and content across channels while integrated marketing needs• Led art direction on set, oversaw photography and image/video editing• Developed creative guides and briefs inclusive of brand personas, color, design elements, fonts and voice • Communicated with vendors as the brand gatekeeper and worked with design and production team on technical aspects of projects

Art Director leading the conceptualization, development and delivery of all creative needs for all departments B2B, B2C, 3P and1P. Led marketing to support all needs for proposals, print, and packaging. Led design efforts for multiple websites, digital design and video/photography direction.• Responsible for communicating the business and brands to intended audiences using established branding or creating branding standards and guidelines.• Construction of catalogs containing 6000 + SKU’s and the implementation of branding and logistics of photography and products• Build design briefs and creative approval processes while mentoring and leading designers in daily design needs• Manage multiple client/influencer relationships and execute business development plans for creatives, partners, clients and peers• Organization of assets, file management and creative procurement

• Developing brand strategies for company and clients.• Oversaw creative direction on brand initiatives and enforcing company wide brand direction for all media efforts• Created relationships with clientele and create visible design efforts to help further client brand direction• Maintain relationships with project managers to ensure project fulfillment• Responsible for managing in-house printing projects, vendors, and clients • Evolve relationships with outsourced creatives (photographers, videographers, designers) to develop brand projects and execute strategies • Manage multiple client brand guidelines for K-12 school districts in California• Conceptualize brand strategies based on company needs as well as client needs• Visualize, conceptualize, and design campaigns across print and digital platforms • Present concepts to clients, senior team members and marketing and work hand-in-hand to develop brand content• Create content and manage file development and structure for company servers• Create materials and budget projects

Art Director owning the creative and strategic design while successfully developing and executing brand strategies for small to mid-sized companies in a variety of industries. Leading the team in understanding the branding process, from developing a brand identity to creating marketing materials and campaigns while managing projects and teams.• Oversaw the creation of design, branded collateral, digital/online design, story-building from concept to execution, packaging design, photo and video assets across all channels for multiple brands• Responsible for managing interns, vendors, and clients • Developed relationships with outsourced creatives (photographers, videographers, designers) to develop brand projects and execute strategies • Manage multiple client brand guidelines for several markets ranging from toy to electronic goods to entertainment • Conceptualize brand strategies for tradeshow, collateral, online and marketing

• Working with Creative Director and Project Managers on implementing packaging designs • Designed packaging for Mattel, Inc. using brand guidelines, mechanical and prompts on various subsidiaries • Responsible for deadline driven projects from English to 3L packaging • Responsible for organizing and maintaining files with right naming structure and saving parameters

• Worked with Owner and Creative Director on a multitude of design implications for clientele• Responsible for effectively and efficiently produce images and designs• Responsible for organizing and maintaining files that needed to be updated

• Worked with e-commerce team to photo retouch and clip images of products and models for online store• Organized and archived e-commerce photo library• Responsible for effectively and efficiently produce images for scheduled online store launch dates

• Designed Mechanicals for various clientele for exhibits and tradeshows• Produced large scale graphics tailored to specific structures in exhibit design• Communicated with high end clientele in order to develop brand experience• Developed new graphics specific to brand guidelines• Maintained clients graphic integrity through their brand’s style guidelines• Developed RFP’s, presentations and decks tailored to clienteles brand in order to receive new business or maintain relationships with clients• Helped with the ongoing process of developing strategies, graphics and information to pursue new clientele with live communication experiences• Kept information organized on EWI’s server to better find and maintain updated information• Bound RFP’s and books.

• Assisted Creative Director in day-to-day duties• Developed CADs and tech packs for apparel and accessories• Developed key information regarding apparel lines for upcoming seasons• Conferred with associates and Creative Director regarding apparel ideas and designs• Monitored events, trends, researched specific subject areas and read publications in order to develop ideas and keep current on fashion and streetwear.

• Designed original collateral for national and international markets• Developed and designed graphics for websites• Developed and designed graphics to reach new clientele with collateral and infographics.• Integrated and developed graphic elements for branding towards key demographics.• Conferred with associates and supervisors regarding the nature and content of artwork to be produced • Reviewed final layouts and suggest improvements as needed.• Monitored events, trends, researched specific subject areas and read publications in order to develop ideas and keep current on ruggedized electronics.

• Created designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts• Developed graphics and layouts for product illustrations, and company logos under Kawasaki’s design guide• Reviewed final layouts and suggest improvements as needed• Prepared notes and instructions for co-workers who were on the Kawasaki packaging project• Developed graphic designs for Kawasaki packaging project and print based on Kawasaki’s design guide, as well as develop key information for Kawasaki packaging design guide• Vendor-to-vendor communications for graphics and packaging accessories changeover• Coordinated maintained and keyed information of Kawasaki’s database using Access• Traveled to local vendors to build and maintain customer relationship to coordinate Kawasaki packaging efforts