I am Ronald Schäffer, an executive at Panini Verlags GmbH, the leading provider of collectible products (stickers & trading cards), comics, books and magazines.I have been working in this industry for over 25 years and have gained extensive experience in brand development, online marketing, e-commerce and business development. My main tasks are the development and realisation of online strategies, new business and product ideas, but also the introduction of young talents to the challenges of our industry.I am passionate about fostering innovation and creativity, and building and leading dedicated and talented teams. I am passionate about shaping Panini's future viability and increasing customer loyalty and satisfaction. My goal is to solidify Panini as the leading brand in collectibles and to communicate the values of quality, diversity, fun and engagement.