Ron Ugarte Email and Phone Number
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A leader in national sales and marketing management of Consumer Packaged Goods (CPG) with comprehensive knowledge of P&L management, strategy development, customer team and retail leadership, category management and customer development.Managed businesses generating $110M in sales and a 150-member Direct Store Delivery (DSD) sales organization and possess an established network of channel contacts and a reputation for building and nurturing lasting business relationships. A proactive, flexible, results-oriented team leader and team contributor, and as a supervisor and leader, instill the same sense of loyalty, flexibility, and company-first values in trainees.Consistently able to deliver industry leading sales and marketing results with a proven history of doing just this in a successful 25-year career. With unparalleled category and brand management skills, not only work to secure sales, but also to improve the organization’s customer retention and reputation.AREAS OF STRENGTH AND EXPERTISE• Marketing Management• Budget Management• P&L Management• Broker Management• Forecasting• Business Development• Vendor Leadership• Presentations • National Sales Management• Category & Brand Management• Program Development• Process Implementation• Strategic Planning & Analysis• Private Label Development• Cross-Functional Team Management• Relationship Building & Partnerships • Pricing Negotiation• Brand & Product Offerings• Distribution Channels• Down the Street (DTS)• Up and Down the Street (UDS)• Direct Store Delivery (DSD)• Warehouse Delivery
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Executive Director Of Sales StrategyWise Snacks Dec 2023 - Present
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Executive Director Of OperationsWise Foods Dec 2022 - Dec 2023Berwick, Pa, Us -
Sr. Director Sales And DistributionWise Foods Mar 2018 - Jan 2023Berwick, Pa, UsDirectly manage 4 Regional Sales Managers, 5 Distribution Managers and indirectly manage 8 Area Sales Managers throughout PA, NJ and NY. Responsible for developing and cultivating relationships with 12 sales distribution locations. Work cross functionally with Key Account, Production, Marketing and Logistics teams on a daily basis. Communicate marketing and key account activity to ensure optimal store level execution throughout the Northeast.
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Director Of SalesDawn Food Products May 2015 - Sep 2017Jackson, Mi, UsManage the sales and development efforts of Ahold USA, Tops, Giant Eagle, Wegmans and Shaws. Responsible for developing Dawn Food’s branded products as well as wet and dry bakery ingredient portfolios in several of the Company’s most strategic customers. Manage trade budget in excess of $2MM and have responsibility for managing and training Distributor and Broker Networks throughout the East Coast. Work cross-functionally with Marketing, Finance, Commercialization, Operations and Trade Relations.• Sold in new brand to over 250 stores in Tops Markets and Shaws. First customers to distribute brand nationally.• Placed 150 racks at Shaws to support Weight Watchers cake business in 2017. -
Vp Of Sales & MarketingAmoroso'S Baking Company Jun 2008 - May 2015UsDevelop revenue, margin and volume for entire fresh and frozen Amoroso’s business. Personally develop and drive national sales efforts while managing a 90 member DSD sales force and 10 sales and marketing managers. Develop key customers, prospects, marketing activities and sales promotions designed to achieve profitable sales growth through both Frozen Foods and DSD operations.• Negotiated and secured long-term marketing partnerships with all major Philadelphia based sports franchises including the Eagles, Phillies, Flyers and 76er’s. Partnerships include the use of team logos on packages and all merchandising materials and have yielded annual revenue in excess of $1M.• Developed Private Label program for one of the largest grocery customers in the U.S., impacting 425 stores and generating over $4M in annual revenue.• Designed new merchandising fixtures currently being used in over 500 outlets yielding incremental sales in excess of $500K annually. -
President Rdu ConsultingThe Metier Group Jul 2007 - Jun 2008Provided recruiting services for sales, marketing and market research positions for over 30 Fortune 500 Consumer Packaged Goods companies across the U.S.• Generated $200K in recruiting revenues in first 6 months.• Developed exclusive recruiting relationships with 3 top-tier CPG companies.
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National Sales ManagerStella D'Oro Cookie Company Apr 2006 - Jun 2007Led all sales related activities across the United States. Provided direction, leadership and support to two regional sales managers (East & West) and one district sales manager. Developed innovative sales programs to support all classes of trade and managed $4M trade budget.• Increased overall Stella D’oro case sales by 20% in 2007.• Directly managed over 30% of Stella D’oro sales volume with Wakefern, A&P, Foodtown, Kings, Associated Supermarkets, Consolidated Supermarkets, Key Foods, Drug Fair and K-Mart.• Interviewed and signed 40 independent distributors nationally to replace Nabisco distribution system.• Secured over 2,000 permanent merchandising racks in first 6 months.• Created customer promotional planner template to track weekly sales and trade expenses.
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Region Director Of RetailNabisco Jun 2002 - Apr 2006UsManaged $89M retail and field customer operations for Nabisco Biscuit Division throughout Metro NY. Managed $20M Stella D’oro business throughout Metro NY and New Jersey with P&L responsibility. Direct reports included 10 management personnel and 140 field sales representatives.• Improved profitability at Stella D’oro by $9M in 2004 by negotiating a favorable contract with local Teamsters Union• Team led metro region in sales growth vs. prior year in Q1 and Q2 of 2005.• Led Nabisco East Area by growing sales over 10% vs. prior year in 2004.• Implemented quarterly sales incentives and conducted monthly sales meetings to improve morale. -
Regional Director Of Customer Business TeamsNabisco 1998 - 2002UsManaged customers with annual sales exceeding $70M. Customer responsibilities included Wakefern Food Corporation, Atlantic & Pacific Tea Company (Metro NY Division), Kings Supermarkets and all Metro Region Down the Street (DTS) businesses. • Customer team finished in top 5 nationally for 2 consecutive years with blended growth rate of 7.8% vs. national growth rate of 1.1%.• Assisted in development of detailed tracking forms for managing promotional planning and spend rates.• Led efforts to implement joint promotional and delivery events with the Planters Company at Wakefern Food Corporation generating sales increase of 6.8% over prior run rate.
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Category ManagerFrito-Lay Apr 1987 - Jun 1998Plano, Texas, Us• Initiated, developed and implemented trade specific partnership programs designed to achieve volume, share and return on investment goals by brand across the New York, Vermont and Northern New Jersey markets. • Sold Wakefern on the benefits of awarding total Snack Category Management to Frito-Lay and devised and implemented a strategy which secured 30% space increase across the chain (+8’ per store).• Led Account Team to achieve +40% growth rate across Key Accounts, paced by Price Chopper at +60%.• Successfully developed unique promotional store specific strategy which resulted in a +40% increase in promotional volume at Wakefern for 3 consecutive years.• Managed a budget in excess of $1.5M, planning, recruiting, training and logistics for each Market.
Ron Ugarte Skills
Ron Ugarte Education Details
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Kean UniversityEconomics -
Edison High School
Frequently Asked Questions about Ron Ugarte
What company does Ron Ugarte work for?
Ron Ugarte works for Wise Snacks
What is Ron Ugarte's role at the current company?
Ron Ugarte's current role is Executive Director of Strategic Planning at Wise Foods.
What is Ron Ugarte's email address?
Ron Ugarte's email address is r.****@****ast.net
What is Ron Ugarte's direct phone number?
Ron Ugarte's direct phone number is +121547*****
What schools did Ron Ugarte attend?
Ron Ugarte attended Kean University, Edison High School.
What skills is Ron Ugarte known for?
Ron Ugarte has skills like Iri, Shopper Marketing, Grocery, Direct Store Delivery, Consumer Products, Nielsen, Key Account Development, National Accounts, Sales Management, Trade Marketing, Key Account Management, P&l Management.
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