Responsible for organizational growth in the US market through aggressive and effective selling, training and mentoring. Focused on revenue generation through execution of sales strategies and tactical plans.

Leading the U.S. Retail Channel business. Designing and delivering Sales and Marketing strategies and programs to generate revenue.• Serve as a knowledge resource and point of contact for the department and as a liaison for business partners.• Develop Retail focused tools to help improve their daily operations and customer experience.• Leading the development and delivery of marketing campaigns based on retain, grow or convert strategies.• Working and collaborating with agencies in developing compelling and cost effective in-store merchandisers; resulting in incremental sell-in & sell-through.• Manage team calendar, coordinate meetings, track budgets, generate reports, and book business travel.• Manage day to day activities of direct reports and their project work.• Managing and executing on-going projects that require organizing, analyzing, and publishing large volumes of data and material.• Building relationships with key accounts at all levels of the current Retail market.• Driving business growth by working directly with distributors and providing guidance, teaching and motivating.• Utilizing strong technical skills to create and publish formal company documents and presentation material.• Planning and executing regional and national seminars.

Developing the Retail Channel business for Nature's Sunshine Products.• Achieved strong understanding of the Retail market in order to identify ways to improve and provide value to the customer.• Built relationships with key accounts at all levels of the current Retail market. • Drove business growth by working directly with distributors and providing guidance, teaching and motivating.• Developed go-to-market strategies.• Developed Retail focused tools to help improve their daily operations and customer experience.• Designed and delivered on marketing strategies and programs.• Planned and executed regional and national seminars.

Sold nutritional supplements, health food, and personal care products to health food stores, online retailers and licensed practitioners over phone, e-mail, mail and fax throughout assigned territory. • Took month over month sales growth in assigned territory from -2% to an average of 10% in less than 6 months with an average of over $600,000 in total monthly sales in assigned territory. • Assisted Sales Manager with day to day assignments, including developing and distributing sales reports, outlines for team meetings and trainings, and offering assistance directly to the sales team related to selling, computer support and training on various programs and reports. • Developed creative marketing solutions for distribution to sales team. • Selected member of company Process Improvement Committee.

Sold nutritional supplements to licensed practitioners over the telephone and face to face.Communicated with customers via phone, e-mail, mail and fax throughout assigned territory andvarious regions, including cold calls, follow-up calls, and increasing customer business. Managed and attend trade shows and industry conferences throughout the U.S.

Handled consumer/retailer inquiries, complaints, billing questions and credit requests. Calmed angry callers, repair trust, locate resources for problem resolutions. Interfaced daily with internal departments in accounting, sales, nutrition, operations and quality control.

Oversaw the full quality process from inspection of raw ingredients through the packaging phase to ensure all quality standards were met; maintained authority to shut down production runs if a quality failure is detected anywhere during the manufacturing process.

Supervised a team of 15 customer service representatives in a call center environment; monitored overall team and individual performance, tracked production metrics and provided statistical feedback to team members to motivate performance levels. Managed six lines of customer service for installment loans; escalated customer service issues, Spanish speaking customers, private label and revolving credit lines and dedicated corporate accounts. Reduced the number of escalated calls monthly by 65% (from 85 to 29) in a six-month period through targeted and effective customer service training on an individual and group basis. Motivated, coached and mentored team to levels of high performance with adherence over 94% and quality exceeding standards. Successfully resolved over 300 escalated calls, maintaining positive customer experiences and fostering a service-oriented corporate attitude. Provided product knowledge regarding revolving credit and installment loan products for 40 to 60 key private label accounts including Best Buy, Comp USA, Menards and Honda Motors. Assigned to the dedicated customer service line for corporate client Yamaha. Consistently monitored all merchant-based promotions and update knowledge daily regarding unique credit requirements and information. Created and implemented training tools and materials adopted and utilized by the department. Lead training initiatives for new customer service representatives in a classroom setting. Certified by HSBC as a bilingual trainer. Recipient of the Peer of the Month Award, June 2005 and 2006.