Ron Watson Email & Phone Number

• Directed and controlled the resources of Filemobile and acted as the primary driving force behind the successful pivot that took Filemobile from a struggling B to C product to a full SaaS B to B social media platform.• Crafted the business model, reengineered business processes, gained acceptance and monitored the implementation of the annual budget to ensure that budget targets were met and that revenue flows were maximized.• Held full P&L responsibility and led the day to day operations. Additionally, developed and maintained an effective marketing strategy to promote the products and services of Filemobile.• Provided leadership to senior management and offered oversight to the recruitment and retention of the required number of well-motivated and trained staff to ensure that they achieved Filemobile's mission and objectives. Key Accomplishments:o Grew annual revenue from $0 to $2.2 million.o Improved Gross margins by 30 pts to 84.7%.o Directed the discussions for the sale of Filemobile to Newzulu in February 2015, generating 6000% ROI.

• Provided strategic direction to turn around PoolExpert (a site for fantasy hockey, baseball and Formula 1 pools), from an unknown and unprofitable website to one of the most popular fantasy sports properties on the Internet.• Prepared corporate and annual business plans and monitored the progress against these plans to ensure that PoolExpert attained its objectives as cost-effectively and efficiently as possible.• Followed trends and was aware of developments within the industry to ensure that the appropriate policies were developed to meet PoolExpert’s mission and objectives and to comply with all relevant statutory and other regulations.• Developed and maintained research programs to ensure that PoolExpert remained at the forefront in the industry, applying the most cost-effective methods and approaches, providing leading-edge products and retaining its competitive edge.Key Accomplishments:o Brought about major growth in key deliverables, such as 800% increase in revenue and 1500% increase in earnings.o In 2007/08 PoolExpert generated over 210 million page views, which was a 300% increase in customers.o Led the negotiations for the sale of PoolExpert to Rogers Media in July 2008, generating 1250% ROI.

Analyzed and synthesized quantitative and qualitative information to determine the financial impact of business development opportunities through acquisitions and partnerships.- Assessed historical operating performance and created detailed financial analysis including projected income statement and discounted free cash flow models used to support decision-making.- Coordinated with and collected data from company experts and operational staff to analyze and test hypotheses.- Analyzed companies and industry trends and created profiles summarizing results.- Assisted with acquisition due diligence including financial modeling and site visits.

Mba, Finance

Top class honors with distinction

B.A.