Ron Wozny Email and Phone Number
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I am a high impact, enterprising, focused leader with the natural ability to build new business and forge loyalty with customers, vendors, and business partners. I have proven success in establishing a lasting presence in new markets; developing successful sales strategy, channel marketing, and distribution; identifying growth opportunities; and initiating strong business alliances to propel an organization to the top tier of its industry. I am a talented marketing strategist who offers thought leadership and insights for market differentiation, competitive advantage, and go-to-market strategies using best-in-class tools and processes. I have a motivational management style with a proven history of building, guiding, and retaining high-performance teams to develop and implement strategies for accelerated growth.SELECT LEADERSHIP CONTRIBUTIONS• Grew marketing's contribution to sales pipeline by nearly 400%. Sales attributed to Marketing Qualified Leads increased from $2.6M in 2015 to $10.3M in 2016, primarily through email marketing campaigns and inside sales.• Developed demand generation programs to support company turnaround generating 60% revenue growth. Multichannel integrated marketing programs supported growth from $90M to $160M in over five years.• Created inside sales function that accounted for 30% of sales pipeline. Exceeded target goals by 169% in Q3-4 2022 with 100+ sales meetings scheduled.• Designed and orchestrated company client conference to generate new pipeline sales of $1M in 2017. Attendance increased by 75% in year 2.
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Senior Vice President, Marketing & Business DevelopmentMydirectives Nov 2023 - PresentRichardson, Texas, UsAs Senior Vice President of Marketing & Business Development at MyDirectives, I report directly to the President and CEO and am a key member of the Senior Leadership Team. I oversee all aspects of marketing and sales, including sales development, lead generation, social media, public relations, advertising, and sales enablement. I have successfully led the company through a name change and comprehensive rebranding, revitalizing our market presence and driving growth. In my role, I consistently drive initiatives that enhance brand visibility, streamline operations, and contribute to the overall success of MyDirectives.• Led the company through a name change and comprehensive rebranding, significantly increasing market awareness with updated messaging.• Directed a complete overhaul of marketing programs, introducing a new look, feel, and messaging that revitalized the company image.• Rebooted all collateral and sales materials, ensuring consistency with the new brand identity and messaging.• Launched a new website with an innovative design and all-new content, enhancing the user experience and effectively communicating our value proposition.• Assumed responsibility for sales shortly after joining, leading the sales team and establishing a new sales development program that successfully drives leads to the sales team.• Implemented effective lead generation tactics, resulting in increased sales opportunities and business growth.• Developed and executed public relations and advertising strategies to build brand recognition and support business objectives.
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Senior Vice President, Marketing & Sales OperationsHealthsmart Jul 2021 - Jul 2023Richardson, Texas, UsReported to the CEO, leading marketing, sales operations, proposals and RFPs, business development, broker and client and corporate communications, analytics, advertising, and public relations. Appointed to revitalize the marketing department and develop strategies to increase brand awareness and drive revenue growth. Managed four direct reports, three contractors and a $1.5M marketing budget.• Orchestrated and scaled holistic integrated marketing programs and demand generation campaigns spanning digital marketing, email, web, social media, direct mail, print advertising, and events. Expanded team and resources, contributing to a 5-year revenue growth from $90M to $160M.• Successfully spearheaded a comprehensive rebranding initiative, driving a positive market perception through the development and implementation of updated messaging strategies.• Supported go-to-market growth strategy with revised branding and distribution-focused campaigns through brokers.• Instituted and managed inside sales team that accounted for 30% of the pipeline and closed leads, exceeding goals by 169% by setting up 100+ sales meetings in Q3-4 2022. • Developed corporate branding, marketing strategy, and integrated plan for newly developed SmartCare™ program, health plans targeted to select metropolitan areas including Orlando, Dallas-Fort Worth, Houston, Austin, and San Antonio. Led product launch and marketing plan execution in all markets. • Led communications and marketing transition planning and execution through two acquisitions. The company was acquired by Centene in 2019, and by UnitedHealth Group in 2023. -
Vice President MarketingHealthsmart Feb 2018 - Jul 2021Richardson, Texas, Us
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Vice President Of MarketingHealthx Oct 2015 - Dec 2017Indianapolis, Indiana, UsReported to Chief Revenue Officer. Transformed existing sales development team into a dynamic and fully integrated content marketing powerhouse. Successfully enhanced market visibility, positioning the company as thought leaders in the industry, and significantly increased lead generation. Managed a team of six members and $3M budget.• Developed and executed corporate marketing, demand generation and product marketing strategies to increase market penetration and grow the business. • Grew marketing's contribution to sales pipeline by nearly 400%, from $2.6M in 2015 to $10.3M in 2016, primarily through email marketing campaigns and inside sales. • Marketing Qualified Leads (MQLs) resulted in $800K in annual recurring revenue for 2016, and over $1M for 2017. • Led organization through corporate rebranding to update image and clarify positioning and messaging in multiple market segments, including new imagery, messaging and brand standards.• Designed and orchestrated the company’s first-ever annual customer conference, increasing attendance by 75% in year two. Generated more than $1M in new pipeline sales opportunities from the 2017 event.• Served on the leadership team that led company to $110M acquisition by JMI, a private equity firm, in 2016. -
Director Of MarketingZeomega Jun 2011 - Oct 2015Plano, Tx, UsReported to Chief Strategy Officer. Built newly created marketing department from ground up, developing it into a multi-discipline department to provide fully integrated marketing programs. Areas of focus included: marketing and client communications, branding, messaging, public relations, social media, web and e-marketing, sales support, lead generation, analyst relations, and RFP development. Managed four team members, four contractors, and $1.3M budget. • Guided the company through rebranding in 2015 and developed new marketing strategies and programs to expand the company’s reach into new market segments, such as Accountable Care Organizations. • Created lead generation and inside sales function to increase sales pipeline from $100M to $360M in just over three months through outbound calling campaigns and email marketing campaigns. • Doubled newly acquired and passed leads from 2014 to 2015 through aggressive brand awareness program focused on industry events, sponsorships, social media and inbound marketing.• Developed company’s inaugural Client Conference in 2013, annual event with increased client attendance yearly. -
Director Of MarketingThe Beryl Companies Oct 2010 - Jun 2011Bedford, Texas, UsExcelled at corporate marketing, including corporate messaging, client communications, PR, social media, web communications, e-communications, sales support and RFP development. Managed two writers and an event coordinator.• Redesigned client email communication strategy and editorial plan to improve company and solution positioning and client relationships.• Defined social media strategy for company on outlets such as LinkedIn, Twitter and Facebook. • Restructured RFP process and design to better articulate corporate positioning and value propositions. -
Director, Marketing ProgramsT-System Oct 2008 - Oct 2010Plano, Tx, UsPlanned, developed, and implemented all marketing strategies, marketing communications and public relations activities, including development and implementation of sales support materials and services. Managed five-person creative team and $2M budget.• Created a new lead generation department with over 60 qualified leads valued at $5M passed to sales in first three months.• Led company through comprehensive rebranding initiative and complete overhaul of sales collateral, booth graphics and website.• Managed execution of more than 30 events and exhibits per year, including the annual User Conference.
Ron Wozny Skills
Ron Wozny Education Details
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University Of Nebraska-LincolnSociology -
Regis UniversityMarketing
Frequently Asked Questions about Ron Wozny
What company does Ron Wozny work for?
Ron Wozny works for Mydirectives
What is Ron Wozny's role at the current company?
Ron Wozny's current role is Senior Vice President, Marketing & Business Development at MyDirectives.
What is Ron Wozny's email address?
Ron Wozny's email address is ro****@****zon.net
What is Ron Wozny's direct phone number?
Ron Wozny's direct phone number is +121439*****
What schools did Ron Wozny attend?
Ron Wozny attended University Of Nebraska-Lincoln, Regis University.
What are some of Ron Wozny's interests?
Ron Wozny has interest in Children, Civil Rights And Social Action, Poverty Alleviation, Human Rights, Arts And Culture, Health.
What skills is Ron Wozny known for?
Ron Wozny has skills like Email Marketing, Marketing Communications, Marketing Strategy, Lead Generation, Strategy, Marketing, Strategic Planning, Leadership, Crm, Advertising, Public Relations, Online Marketing.
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