Ron Richards Email & Phone Number

New York, NY, US

Ann Arbor, MI, US

• Co-Founder of media website and podcast network focused on the comic book industry.
• Led the build of entire website from the ground up, developing a customized content management solution, recurring subscription membership system while stabilizing database needs and web hosting.
• Developed editorial tools and formed team to manage and create content on a daily basis across multiple platforms to deliver written editorial content, audio podcasts and an Internet video show.
• Executed audience development and marketing programs designed to increase page views and drive user participation.
• Oversee business development, revenue generation and marketing efforts.

• Served as department head within Marvel’s Digital Media group, directly managing up to 20 staff in NYC, LA and remote, in addition to general management of department operations and content development across multiple.
• Directly managed planning and execution of campaigns across all corners of The Walt Disney Company including Consumer Products, Theme Parks, International Marketing, Video Games, Publishing and Film/TV Releases.
• Led GTM strategy and execution for the Marvel Unlimited DTC Subscription App launch and sustainment.
• Conceptualized and executed partnership marketing campaigns with the NFL, NBA, MLB and MiLB.
• Audience development and engagement for +275 Million followers across all active social channels.
• Growth strategies delivered an increase in audience of 378% on YouTube.

Petaluma, California, US

+12 year run, +600 podcast episodes podcast covering all aspects of the Android mobile phone eco-system including coverage of Google, Samsung, OnePlus, Motorola and more. Served as on-air talent and consulting producer for coverage of news and announcements, application and hardware device analysis and reviews, and interviews with developers and other.

New York, New York, US

• Responsibilities included defining the long-term content strategy and managing the content development team in the execution. Worked closely with the CEO and Head of Product and Operations on managing the day-to-day.
• Oversaw the ongoing content budget, ensuring all freelancers were compliant and billing accurately.
• Established processes for researching and acquiring new freelance talent.
• Managed staff of freelance content creators, driving editorial strategy and operations.

Dublin, IE

• Served as the Head of Marketing for a startup in the connected devices (IOT) space with an interactive cookbook mobile application. Focused on marketing strategy and business development activities for the entire.
• Researched and prioritized Business Development contacts based on content acquisition, ranging from bloggers, influencers, celebrity chefs and large content organizations
• Managed relationships with external contacts surrounding content acquisition and handle negotiation of deals, seeing them from inception to contract finalization with legal
• Devised and executed marketing plans focused on customer acquisition, re-marketing and conversion, balancing Cost Per Acquisition and Cost Per App Install to maximize ROI on campaigns
• Strategized and oversaw social media, direct e-mail and in-app messaging marketing campaigns
• Reviewed and organized insights from marketing based analytics via multiple analytics platforms (Google Analytics, Localytics, Mobile Action)

Portland, Oregon, US

• Recruited to manage business operations ranging from technical product management to marketing strategy to sales analysis with primary goal of increasing sales across direct, distributed and digital sales channels..
• Management of Marketing, PR and Sales teams to establish brand and product marketing messaging across all channels ranging from social media to retail strategies to live events
• Defined field marketing campaigns and created support materials to aid in local retail sales.
• Developed direct e-mail marketing strategy and requirements for execution.
• Established and maintained key business partnerships and relationships with distribution, retail and media
• Led the operational and logistics planning and marketing for convention and events, including the San Diego Comic-Con, New York Comic Con as well as the creation and execution of Image Expo

Boulder, CO, US

• Served as the head of marketing and publisher relationships and a key member of the executive management team. Directly reported to the CEO on a daily basis, as well as interfaced with key board members on a monthly.
• Management of all marketing activities across various applications on iOS, Android and Web, as well as social media, SEO/SEM and direct marketing
• Organized and executed programs for driving audience awareness and discovery
• Oversight over Public Relatoins agency and executional leadership of PR strategy
• Coordinate team of Publisher Relationship Managers in the management of over 350 publishers
• Sought out and established key partnerships with publishers, distribution platforms and other strategic partners

• Served as a multi-disciplined lead for both Marketing and Product Management. Participated on the executive management team involving day-to-day strategic management & direction of the company and long term planning..
• Direct management of marketing creative resources and PR Agency in agenda setting and execution
• Brand definition and stewardship through audience development strategies and growth marketing
• Strategy and execution management of marketing, social media, direct marketing, SEO, PR and live events
• Developed content based marketing strategies to align with programming goalsProduct Management vertical duties included:
• Direct management of team of developers and designers.

Stamford, CT, US

Served as lead for Project Management within the Interactive Marketing. Responsibilities included management of a team of project managers as well as key on-line initiatives across all brands (Sheraton, Westin, W Hotels, St. Regis) and the Starwood Preferred Guest loyalty program, management of vendor relationships for outsourced creative. Continually.

Responsible for managing the scheduling and budgeting, as well as day-to-day oversight and leadership, of large-scale web-application development for Fortune 100 companies. Served as an integral member of team in defining client strategy and planning, as well as client liaison. Managed internal aspects of projects, including team resource allocation.

Bs, Tv/Radio & Corporate Communication

Bachelor'S Degree, Media Managment