One and a half holding is the brand owner and the company behind the development of Sandwich W Noss.

Concepts In Motion Holding was the main company that ventured in many Bar Restaurants business starting with Faces, Big Shot , February 30, Walk Man and Check point Charlie.All outlets have a leading position in Lebanon and considerable press attention has documented this. February 30 has won 2 awards (out of 6) during the Timeout Nightlife awards and Checkpoint Charlie has won the 4th Annual Global excellence Award for design in the best restaurant category - more on this in our press section. http://blogbaladi.com/february-30-hamras-must-see-venuehttp://www.nogarlicnoonions.com/february-30-one-of-the-funkiest-pubs-in-hamra/http://www.beirutnightlife.com/lifestyle/dine-out/february-30-alice-wonderland-meets- amsterdam-in-hamra/http://ginosblog.com/2012/05/02/february-30-review/http://beirutibrit.wordpress.com/2012/05/21/feb-30th-bar-hamra-beirut-5/http://angle180.wordpress.com/2012/07/15/february-30/http://www.timeoutbeirut.com/music-nightlife/article/10039/february-30.htmlhttp://www.tripadvisor.co.uk/Restaurant_Review-g294005-d3343475-Reviews-February_30-Beirut.htmlhttp://ginosblog.com/2012/02/15/http://beirutibrit.wordpress.com/2012/05/21/feb-30th-bar-hamra-beirut-5/http://lifestyle.beiruting.com/2012/big-shot-pub-launches-with-a-bang/http://www.beirutnightlife.com/nightlife/nightlife-venue-big-shot-pub-launches-bang/

Develop and manage the implementation of the trade marketing & distribution strategy in Lebanon.Ensure the effective and efficient utilisation of field force resources of the trade partner (distributor)Ensure that objectives in terms of budget,availability, visibility, volume,margin, quality (e.g. RQI) and customer price of products are achieved Ensure that the trade partners are well-trained and aligned with BAT’s International Marketing Standards and all Corporate Guidelines Manage the orders with factory and Regie (local monopoly) to ensure no OOS situation on any SKU Manage the productivity & cost optimisation of the retail universe (trade spend effectiveness) (rental evaluation tool) Generate/ gather ideas from customers and consumers in order to enhance and customise trade programmes

Set the basis to recommend brand strategies to the Brand Manager to carry out specific assignments in relation to product, communication&creative development,promotion,direct marketing&trade marketing activitiy,in order to meet brand objectives.Gain an in-depth knowledge of the tobacco market by analyzing ad-hoc research sources and field market visits in order to assist the Brand Manager in developing brand plans.Assist the Brand Manager in managing all aspects of brand communication,including: briefing the agency,monitoring agency activity in the development and production of effective brand advertising.Controlling support spending against the agreed budget covering ATL and BTL media, advertising production,trade incentives, promotion and sponsorship.Provide support to the Brand Manager in the development of new brands,by developing timing plans and overseeing production of research materials, artwork, packaging,product&communications to ensure they are developed on schedule.

Develop and implement a Horeca strategy across the cluster, which maximises strategic brand performance through building brand values amongst core target groupDrive & ensure effective & efficient cluster Horeca outlet segmentation in each & different market. All based on brand positioning, target group values / behaviour and the channel requirements / needs.Ensure that drive brands launch, volumes,distribution,availability, visibility & choice objectives are met in line with brand / trade strategies & according to outlet type.Achieve channel benchmark supplier status objective by adopting a long term partnership approach & understanding of the Horeca business touching on the emotional and rational side of the customerManage financials and assets allocated to the Horeca channel outlets to ensure that resources are prioritised, secured and used in the most efficient and effective manner.

Responsible for the planning and execution of the Retail Media strategy & channel plans in line with the brand portfolio strategy in Lebanon, Syria, & JordanResponsible for the preparation and appropriation of all assigned budgets including branding materials and equipmentAccountable for the effective and efficient implementation of the event investment plansAccountable to achieve the target product availability by brand to ensure the company achieves the highest levels of consumer and trade satisfactionDeveloping long term win-win relationship with strategic channel outlet owners in line with the company’s best supplier status

Develop and implement a comprehensive coverage plan including a visit frequency plan for all target Horeca outlets.Understand the customer’s business and provide support to the Horeca channel through proper communication process, problem solving, and specialized advice.Identify and recommend Horeca activities such as outlets for distribution, POP communications, consumer contact programmers and promotional solutions to maximize consumer exposure and build brand image and trial/switching.Co-ordinate with agencies, Part-timers/Merchandisers in order that trade marketing representation within the Horeca scene is superior to the competition in respect of both core and added value services