https://www.andrearonzano.com

As a SEO Manager, I'm responsible for coordinating, structuring and implementing SEO strategies for clients, synchronously and coherently with other departments.Goal orientation, attention to detail and team building, these are the three main requirements that I consider essential for a SEO Manager.From the beginning of my tenure, I focused on the creation of procedures aimed at the improvement of deliveries and management of resources, in accordance with the desired aims, completing four overarching guidelines.Main areas of management:• Definition of the requirements, tasks and resources associated with SEO strategies;• Management and implementation of SEO strategies;• Communication with key clients;• Management of strategy and development for projects;• Management, team management and communication on projects development, timelines and results;• Analysis and monitoring on the adopted strategies in order to achieve success;• Update on the trend and development of SEO, SEM, Social Media Marketing and more generally of Digital Marketing;• Periodical update with the team in order to develop new strategies and cutting-edge deliveries;Main operational areas of responsibility:* Development of keyword research in coordination with the business objectives to optimize existing * content and seek for new opportunities and niches;* Development and drafting of SEO analysis and ad hoc consultations;* Provision of advice and execution and/or management of strategies for creating content, generic and keyword-specific;* Coordination in the development of link building campaigns;* Monitoring and competitive analysis on the SERPs, in order to improve organic rankings;* Monitoring and evaluation of web analytics dashboards and reports in order to develop and implement new SEO strategies.

My specializations include:• SEO audit and website analysis;• Online research strategy;• Keyword research based on strategic keywords suggested by thecustomer;• Analysis, evaluation and monitoring of search phrases;• Internal and external link building;• SEO campaigns performance monitoring and tracking;I use tools like:• Google Webmaster Tools (Search Console)• Google Analytics• SEMrush• MOZ Pro• Majestic SEO• SEO PowerSuite• Google Adwords Keyword Tool• AhRefs• Ranks NL Webmaster Tools• Microsoft Office (Excel, Word, and Powerpoint)• Google Drive (Docs, Sheets, and Slides)

Activities:• Website update, optimization and restyling;• Website indexing and optimization in Google News and Google Search;• Pre-existing social channels management and strategy (Facebook and Twitter);• Google+ profile creation and management;• SMM activity aimed to the expansion of fans/followers/circles;• Website new layout planning and project leading;• Weekly and monthly reporting by Google Analytics;

Attività di web marketing intelligence supervisionata da Jamil Ouazzani e realizzata dagli studenti del corso di laurea in Digital Marketing Management dell'università IULM, con l'utilizzo della piattaforma web Data Observer.L'analisi ha permesso di fornire ai dirigenti dell'azienda Manifattura Mario Colombo & C Spa informazioni strategiche sulla percezione in rete dei due marchi Colmar e Colmar Originals da parte dei diversi stakeholder presenti in rete, in modo da migliorare i processi di decision making.

Front and back office activities, data analysis, face-to-face statistical surveys

Istruttore di Vela per i corsi base ed avanzato, su imbarcazioni cabinate e derive.