Ronán Jennings Email and Phone Number

Saving people from boring ads

After returning from a 5 month backpacking in South America, I worked freelance on various different projects

Starting off in client services I quickly moved into a full-time planning role and formed a planning department. I worked across most clients at some point or another, led many new business wins, conducted my own primary research, oversaw effectiveness case studies and award entries, and started a fun company wide initiative called ‘Culture Vultures’ that gets people out of the office to try new and sometimes unusual experiences. Client list:Heineken - Tiger Beer, Desperados, Birra… Show more Starting off in client services I quickly moved into a full-time planning role and formed a planning department. I worked across most clients at some point or another, led many new business wins, conducted my own primary research, oversaw effectiveness case studies and award entries, and started a fun company wide initiative called ‘Culture Vultures’ that gets people out of the office to try new and sometimes unusual experiences. Client list:Heineken - Tiger Beer, Desperados, Birra MorettiValeo Foods - KelkinPepsiCo - Pepsi, 7up, Walkers, Doritos, Naked JuiceMicrosoft - Surface, One-Drive, Study SmartEdward Dillon - Hennessy, Jack DanielsRichmond Marketing - Buckfast Tonic WinePeter McVerry Trust New Business: Bord Bia - Origin Green China - dairy and beefO’Brien’s Fine Food - Homebird Chicken and TurkeyBritvic - Club Orange, Cafe Spark, MiwadiMaxolGoCarDeveloped a company wide tendering processAwards and Effectiveness:Represented Ireland in Cannes Young LionsAPMCsIMCsOutdoor AwardsCannes Lions nominationAIM AwardsSee videos and images up top for examples Show less

Graduated with a first class honour.This is an action learning programme which involves working closely with many different companies and compiling detailed reports for them. The MSc in Marketing Practice operates commercially as the Marketing Development Programme, through working on commercial projects for some of Ireland’s top companies within a broad range of industries.Learning is focused on professional development and includes areas covering client management from an… Show more Graduated with a first class honour.This is an action learning programme which involves working closely with many different companies and compiling detailed reports for them. The MSc in Marketing Practice operates commercially as the Marketing Development Programme, through working on commercial projects for some of Ireland’s top companies within a broad range of industries.Learning is focused on professional development and includes areas covering client management from an agency and client side, time management, leadership, negotiation and team work. The programme also includes thesis preparation, seminars as well as course modules in Strategic Marketing, Marketing Research, and Brand Management.Projects• Conducted national research for a large Irish drinks brand. The findings and recommendations from this research were immediately implemented nationwide.• Currently running the Facebook, LinkedIn and Twitter accounts for a solicitors firm in Dublin. Facebook - Average unboosted post reach has increased by 500%. Linkedin - Set up company page and grew connections by 74%.• Carried out interviews with people with Parkinson's for an app that can help treat their condition. Findings were immediately displayed on company website. Show less

Alpha Sum Business Machines is an IT, furniture and stationary reseller to the U.S government.Responsibilities• Create and manage several marketing campaigns and promotions. • Develop effective email messages for various consumer segments.• Work alongside the sales department in order to improve the efficiency of the department and facilitate the smooth running of the sales process. • Generate leads for sales people to follow up with.• Investigate the viability of… Show more Alpha Sum Business Machines is an IT, furniture and stationary reseller to the U.S government.Responsibilities• Create and manage several marketing campaigns and promotions. • Develop effective email messages for various consumer segments.• Work alongside the sales department in order to improve the efficiency of the department and facilitate the smooth running of the sales process. • Generate leads for sales people to follow up with.• Investigate the viability of the Irish and European markets for international expansion.Results• Used data mining to identify potential customer segments to target by reviewing past purchase orders.• Negotiated with suppliers and vendors to secure funds for co-branded campaigns.• Used a combination of direct email and call campaigns to generate leads for the sales team.• Carried out a full analysis of the European market by establishing a presence on ecommerce platforms and contacting Irish suppliers and customers. All results were reported to the President of the company. Show less

Completed a one month internship with ProTek Medical in the sales and marketing department. ProTek Medical is a medical device contract manufacturing company. They design, develop and manufacture specialist medical devices for original equipment manufacturers.Responsibilities• Investigated the profitability of potential new markets - Analysed the infusion device market. Created a PowerPoint presentation for senior management summarising my findings, drawing conclusions and making… Show more Completed a one month internship with ProTek Medical in the sales and marketing department. ProTek Medical is a medical device contract manufacturing company. They design, develop and manufacture specialist medical devices for original equipment manufacturers.Responsibilities• Investigated the profitability of potential new markets - Analysed the infusion device market. Created a PowerPoint presentation for senior management summarising my findings, drawing conclusions and making recommendations.• Identified potential new customers to be targeted in the Irish market. Used databases of medical device companies in Ireland to select the companies with needs that match the capabilities of ProTek Medical. • Developed concepts for industry trade shows that could demonstrate ProTek Medical's new manufacturing capabilities. Studied the benefits that ProTek's new two-shot moulding machine could have for customers as well as the most effective ways to promote this.Skills Learned• Gained market research and analysis experience.• Quickly learned about and adapted to a very specialised market.• Improved upon report writing and presentation making skills as results were viewed by senior managers. Show less

Completed a one year internship with AIB during third year in DCU. Employed in the Treasury Legal Services department.Responsibilities• Prepared legal documents, solved IT related problems, conducted research and facilitated the signing of agreements. Responsible for ensuring that all systems were properly updated and running effectively. • Completed long-term projects. Examples; the recording and organisation of agreements within the safes, creating new and more reliable… Show more Completed a one year internship with AIB during third year in DCU. Employed in the Treasury Legal Services department.Responsibilities• Prepared legal documents, solved IT related problems, conducted research and facilitated the signing of agreements. Responsible for ensuring that all systems were properly updated and running effectively. • Completed long-term projects. Examples; the recording and organisation of agreements within the safes, creating new and more reliable systems for the filing of documents and identifying information on counterparties who were to be sent various notices. Timeframe for competition varied from 1 week to several months• Made suggestions for improvements that could make the office and the systems more efficient, as well as attend various meetings.• Built an excellent rapport with all colleagues, superiors and connections.Skills Learned• Attention to detail vastly improved as well as organisational skills. • Discovered that a hands-on approach to work is key as a lot of time was dedicated to difficult and lengthy projects. • Experienced what working life is actually like and what it is like to work in an office environment.• Required innovation, determination and the ability to identify and understand legal terms and conditions within documents and agreements. Show less

Occasionally worked at Ganly Craigie machinery auctions in Naas Co. Meath. These were auctions held approximately every six to eight weeks.

Part-time sales assistant in a Londis supermarket for nearly two years.