Roo Nieto

Roo Nieto Email and Phone Number

Digital Marketing Director and Creative Director @ AV Social Strategies
Roo Nieto's Location
Villa Juárez, San Luis Potosí, Mexico, Mexico
Roo Nieto's Contact Details
About Roo Nieto

I’m a creative leader and passionate advocate in the cannabis space, blending over 20 years of expertise in digital marketing, e-commerce, and brand management with a deep commitment to education and community engagement. My journey has taken me from the world of graphic design to the forefront of the cannabis industry, where I leverage my skills to drive impactful change and foster meaningful connections.With a strong foundation in SEO and a knack for building cohesive brand identities, I specialize in creating strategies that elevate visibility and resonate deeply with target audiences. Whether managing extensive e-commerce platforms, optimizing SEO for maximum reach, or crafting compelling visual stories, I approach every project with a focus on innovation and results.Cannabis isn’t just an industry to me—it’s a passion and a mission. As both an advocate and a patient, I’m dedicated to using my platform to educate, inspire, and connect. I believe in the power of collaboration and the importance of having the right people and strategies in place to achieve success. That’s why I work tirelessly to bring together diverse talents, leveraging my extensive network to open doors and create opportunities.Every project is an opportunity to make an impact, and I’m here to ensure that your vision becomes a reality. Let’s work together to build something extraordinary, grounded in strategy, creativity, and a relentless drive for success.Let’s connect and explore how we can collaborate to elevate your brand and achieve your goals.‐----‐------------------------------------------🎓 Illinois Institute of Art graduate with a Bachelor's in Graphic Design.🇲🇽 I am an Illinois native who migrated to my family's roots in Mexico. I am passionate about education, self-improvement, advocacy, community empowerment, and social justice.🐶 When I'm not buried at my computer, you can find me on my bicycle with my sidekick, Chiquita Bonita, feeding our town's stray dog population, protecting the townspeople from Team Rocket.

Roo Nieto's Current Company Details
AV Social Strategies

Av Social Strategies

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Digital Marketing Director and Creative Director
Employees:
6
Roo Nieto Work Experience Details
  • Av Social Strategies
    Digital Marketing Director And Creative Director
    Av Social Strategies
  • Av Social Strategies
    Digital Marketing Director / Creative Director
    Av Social Strategies Jun 2015 - Present
    Chicago, Illinois, Us
  • The Cannabis Community
    Creative Director / Brand Manager
    The Cannabis Community Jun 2015 - Present
    Chicago, Illinois, Us
    Cultivated strong communities and delivered visually compelling brands. Notably, I played a pivotal role in The Cannabis Community's success by developing its logo and branding.I conducted annual brand refresh updates and maintained vibrant colors and energy throughout. I also established and managed The Cannabis Community's Shopify store and created captivating merchandise designs that resonated with the audience. In addition, I handled seamless communication with 3rd party vendors for prompt order processing and efficiently addressed consumer product complaints.Furthermore, I designed the main TCC community website, curated content, developed newsletters, and coordinated scheduling. Event orchestration in successfully managing decor, venues, vendors, and marketing efforts.As a dedicated professional, I effectively managed Facebook communities of 30,000+ active members, fostering engaging discussions and promoting community growth.Understanding the importance of online visibility, I optimized the website and store for improved Google recognition, driving organic traffic and sales.
  • Roo247
    Consultant
    Roo247 Sep 2002 - Present
    As a widely recognized "Super-Connector," I bring people together to elevate projects to the next level. I possess the skills and communities necessary to help you find that missing piece for your success. With my extensive networks, I can connect businesses with professionals who excel in their respective industries.I guided businesses through SEO that would help rank them higher in Google searches. I made storyboards and directed a path of marketing success after having researched products and different focus groups for clients to proceed with their marketing plans.Through outreach, I educated communities about the benefits of cannabis on your health. I provide the tools and knowledge to help make the best decision when purchasing various cannabis products.
  • Roo247
    Graphic Designer
    Roo247 Aug 2000 - Present
    I have played a pivotal role in managing and developing all creative assets necessary for establishing brand identity and driving successful marketing efforts for a diverse range of businesses. With a keen eye for design and a strategic mindset, I have effectively deployed and analyzed campaign performance across various platforms, including Facebook, LinkedIn, Twitter, and newsletters.My expertise extends to designing and managing comprehensive brand guidelines, logos, merch, apparel, flyers, brochures, business cards, newsletters, email campaigns, social media content, website assets, listings, and all other marketing collateral. My commitment to excellence ensures that each element adheres to the highest standards and aligns seamlessly with the brand's identity.As a versatile professional, I have successfully crafted custom marketing materials and content in both print and digital formats for a wide array of clients, ranging from cannabis-based companies and adult entertainment to real estate businesses. My ability to adapt to diverse industries and create compelling designs has contributed to the success of various marketing initiatives.Moreover, I provide expert consultations on design best practices, visual concepts, and art production processes, collaborating closely with clients to ensure that their creative visions are effectively brought to life.In my role, I efficiently schedule, deploy, and analyze newsletters, emails, and social media campaigns, continually enhancing content curation and creation for our clients' brands. My data-driven approach allows for effective refinement of marketing strategies, optimizing campaign performance and audience engagement.I am passionate about leveraging my creativity and strategic acumen to elevate brands and drive impactful marketing campaigns. Let's collaborate to achieve your business objectives and deliver exceptional creative solutions that resonate with your target audience.
  • Cresco Labs
    E-Commerce Catalog Manager / Graphic Designer
    Cresco Labs Mar 2022 - Jul 2023
    Chicago, Illinois, Us
    Proven track record of driving significant revenue growth and optimizing online presence. At Sunnyside, I led the creation, management, and standardization of retail SEO directory listings across prominent third-party platforms like Google, Bing, Yelp, and Better Business Bureau. This effort resulted in an impressive $28M+ in gross revenue from referral traffic, marking a remarkable $9M YoY increase across 7 markets, 60+ stores, and 400+ listings.In line with our pursuit of enhancing online visibility and revenue generation, I successfully established, optimized, and managed retail and wholesale e-commerce platforms for 10,000+ product SKUs spanning 8 brands. Leveraging platforms such as Leafly, Weedmaps, Jane, Dutchie, and Sunnyside.shop, I improved conversion rates, increased units added per transaction, and generated substantial top-line revenue.Recognizing the critical importance of brand visibility, I initiated and directed a comprehensive branding refresh for 60+ Sunnyside locations and 400+ listings. This strategic move ensured clear visibility of the Sunnyside brand, subsequently driving increased SEO traffic to SS.shop, further fueling revenue growth.In my role, efficiency and organization were paramount. I effectively managed and streamlined invoices for key partners including Yelp, Leafly, Weedmaps, Jane, and Dutchie. Additionally, I diligently ensured that product drops and updates adhered to scheduled dates, maintaining a seamless customer experience.To continually optimize our online performance, I conducted regular reviews and analyses of Google Analytics data, providing valuable insights and tracking the impact of our updates. I effectively determined ROI and informed future strategies by closely monitoring and comparing analytics from third-party platforms and Sunnyside.
  • Bud Buttons Printing & Promotions
    Business Owner
    Bud Buttons Printing & Promotions Oct 2019 - Jan 2023
    Experienced Marketing & Branding Manager adept at elevating brands and connecting with potential clients. Skilled in devising targeted marketing strategies, nurturing leads, and managing business development. Proficient in creative asset design, e-commerce store management, and vendor coordination. Seeking opportunities to drive growth and success through branding, marketing, and customer relationship management.Key Responsibilities:Branding & Marketing Strategy: Led branding and marketing efforts for "Bud Buttons," maximizing brand appeal to potential clients. Developed targeted strategies for effective audience engagement.Business Development: Attended networking events, establishing valuable connections and generating leads. Utilized cold calling and email outreach to secure new business.Equipment Management: Oversaw printing equipment, ensuring optimal functionality. Conducted research for informed equipment purchasing decisions.Creative Asset Design: Created captivating assets for businesses of all sizes, promoting products and services effectively.Vendor Collaboration: Liaised with 3rd party vendors for seamless project execution and timely delivery.Client Interaction: Conducted meetings to understand project requirements and provide updates throughout.E-commerce Store Management: Developed & managed e-commerce stores (Shopify, Ebay, Etsy), optimizing customer experiences.Customer Support: Handled customer calls & inquiries, ensuring satisfaction for business accounts.Motivated Marketing & Branding Manager, driving business growth and delivering exceptional results. Eager to contribute expertise to enhance brand presence and engage target audiences effectively.
  • Par Golf Supply
    Graphic Designer
    Par Golf Supply May 2018 - Dec 2020
    Schaumburg, Il, Us
    I created designs for various businesses, delivering custom apparel, golf tees, golf chips, and various promotional items. My passion lies in crafting visually appealing designs that align with each business's unique brand identity and marketing objectives, leaving a lasting impression on their target audience.My expertise extends to managing and performing maintenance on all printing equipment, ensuring optimal functionality and efficiency. This proficiency has allowed me to streamline the design and production process, resulting in timely and high-quality deliverables for my clients.With a focus on creativity and attention to detail, I take pride in transforming clients' visions into reality through custom-designed promotional items that enhance brand recognition and customer engagement.I have successfully collaborated with diverse businesses throughout my career, tailoring designs to suit their specific needs and marketing campaigns. From small startups to established corporations, I understand the importance of crafting designs that align with each company's unique identity.Additionally, I have diligently managed and maintained printing equipment, ensuring its smooth operation to support efficient production processes and timely project delivery.As a results-driven professional, I am committed to delivering exceptional custom designs and promoting businesses through impactful promotional items. My dedication to creativity, printing equipment management, and client satisfaction makes me an ideal collaborator for businesses seeking innovative design solutions and compelling promotional materials.
  • Revolution Cannabis
    Graphic Designer / Patient Consultant
    Revolution Cannabis Jun 2018 - Mar 2019
    Chicago, Illinois, Us
    Played a crucial role in ensuring smooth patient interactions and adherence to Illinois compliance procedures. My responsibilities included efficiently checking patients in and out of the dispensary and meticulously followed regulatory guidelines.I also managed receiving new product deliveries, meticulously verifying bar codes to match the product and manifest accurately. Additionally, I expertly handled broken products, swiftly executing specific steps for their immediate destruction through proper incineration methods.My role extended to educating and offering in-depth advice on the entourage effect and conscious consumption, empowering patients to make informed decisions when choosing the right cannabis product for their needs. I developed tailored solutions based on individual symptoms and experiences, ensuring a personalized approach to patient care.Furthermore, I actively supported new patients during their first 90 days in the medical program, diligently tracking their purchases, documenting experiences, and evaluating the effectiveness of the products to meet their unique requirements.My commitment to excellence and compassionate patient care has been instrumental in enhancing the dispensary's reputation and contributing to the well-being of our valued patients. I am passionate about continually expanding my expertise to better serve patients in finding the most suitable cannabis solutions for their health and wellness needs.
  • Healthy Headie Lifestyle, Inc.
    Product Consultant / Graphic Designer
    Healthy Headie Lifestyle, Inc. Jun 2016 - Mar 2019
    Boulder, Co, Us
    Educated consumers about conscious consumption while highlighting the best tools and accessories to find the right product for them. We partnered with top-of-the-line manufacturers, distributors, businesses, and services in order to provide only the best brands for the consumer's budget.Worked with patients and consumers alike through 1-on-1 or group workshops in person or virtually when cannabis topics allowed to do so.Designed business cards and PDF editable sales documents to help streamline and digitize orders and other marketing materials.
  • Culture22
    Brand Manager / Graphic Designer
    Culture22 Feb 2016 - Apr 2017
    Chicago, Il, Us
    Managed and designed impactful marketing materials for OnCourse Learning and its 5 channels. My role involved spearheading the design of Nurse.com magazine, a widely distributed publication nationwide, and crafting compelling marketing materials encompassing both print and online advertising.In addition to magazine design, I excelled in storyboarding, designing, and animating presentations for a diverse range of clients, elevating their visual storytelling to captivate audiences effectively.My expertise extended to developing marketing strategies and creating collateral for various clients, ensuring a seamless blend of creativity and marketing acumen to enhance brand visibility and drive results.Furthermore, I played a pivotal role in crafting dynamic marketing materials and collateral design for "Chi-Town Rising," a prominent recurring Chicago New Year's Eve event, amplifying its reach and engagement.
  • Oncourse Learning
    Brand Manager
    Oncourse Learning Dec 2014 - Feb 2016
    Brookfield, Wi, Us
    I have a proven track record of creating visually compelling designs and marketing materials across diverse industries, including Financial Services, Healthcare, and Real Estate. My expertise includes designing flyers, postcards, textbook covers, magazine covers, infographics, logos, magazine articles, web banners, social media posts, and more.A highlight of my accomplishments includes designing the look and feel for the 2016 annual GEM Awards marketing campaign and delivering a captivating and impactful campaign for the event.My role also encompassed magazine and app production, ensuring seamless execution and timely delivery. I actively practiced agile marketing methodologies and worked within sprints, utilizing Trello for efficient project management.As a meticulous professional, I managed outsourced projects, maintaining clear communication with vendors to ensure successful project outcomes.Furthermore, I assumed responsibility for pre-press checks, publication production, and the final uploading of files to the printer, ensuring precise and error-free deliverables.Collaborating closely with editorial and advertising teams, I coordinated materials for production, ensuring seamless integration of ad and editorial content within magazines.Moreover, I adeptly produced magazines using AdForce and InDesign, ensuring proper ad and editorial placement and overseeing the process through delivery to the printer.My creative flair extended to conceptualizing and proposing designs for corporate and client-sponsored initiatives, contributing to successful branding and marketing campaigns.
  • Gannett Digital Marketing Services
    Graphic Designer
    Gannett Digital Marketing Services Mar 2012 - Dec 2014
    I directed the design and layout of five regions for biweekly nursing publications, ensuring the delivery of visually engaging and informative content. My responsibilities encompass designing captivating covers, layouts for regional articles, and national feature spreads, creating a cohesive and impactful reading experience.A key aspect of my role involved photo retouching and color correction for articles, features, and covers, enhancing the visual appeal and overall quality of the publications.I coordinated editorial and advertising materials for production, ensuring seamless integration and timely content delivery.Utilized my expertise in AdForce and InDesign, I proficiently produced magazines, meticulously placed ads and editorial content to achieve optimal visual flow. My attention to detail extends to overseeing the entire production process through delivery to the printer.I conceptualized and proposed designs for corporate and client-sponsored initiatives, contributing to the success of branding and marketing campaigns.Moreover, I actively contribute to nurse.com's online presence by designing and updating web ads and marketing materials, effectively promoting the platform and its offerings.Throughout my career, I have collaborated with esteemed brands such as Johnson & Johnson, Coca-Cola, March of Dimes, Live Strong, and others, developing marketing materials for sponsored initiatives and delivering creative solutions that align with their brand visions.
  • Dreams Retail
    Photographer / Customer Service Rep
    Dreams Retail Sep 2011 - Feb 2012
    Northbrook, Il, Us
    As a skilled Product Photographer, I have been responsible for setting up lighting equipment to capture stunning individual product images. My attention to detail and artistic flair ensure that the final files are professionally edited and ready for seamless uploading to e-commerce stores.In addition to my photography expertise, I excel in customer support management, handling a high volume of inquiries through phone, email, and live chat channels. I take pride in my ability to efficiently manage and resolve 90% of customer calls without escalating to management.My commitment to excellence and customer satisfaction is evident in my photography and customer support approach. I strive to consistently deliver visually compelling product images that showcase each item's unique features and appeal to online shoppers.In customer support, I am dedicated to providing prompt and accurate assistance, resolving issues, and addressing inquiries with professionalism and care.
  • Semper Fi Printing, Llc
    Graphic Designer
    Semper Fi Printing, Llc Apr 2010 - Aug 2011
    Arlington Heights, Illinois, Us
    Created compelling printed marketing materials for a diverse range of businesses. My expertise spans designing logos, business cards, and brochures to customizing mugs, shirts, and other promotional items, effectively elevating brands and enhancing their visibility.A key aspect of my role involves managing multiple projects simultaneously, ensuring adherence to customer deadlines while working closely with printing presses and other active client designs in progress. My ability to prioritize and meet project timelines effectively has contributed to seamless production and high client satisfaction.With a keen eye for detail and a passion for design, I take pride in delivering visually appealing and impactful marketing materials that resonate with target audiences. My creative solutions have supported businesses in effectively communicating their brand messages and driving success in their marketing endeavors.As a collaborative professional, I enjoy working closely with clients to understand their unique needs and translating their visions into visually stunning printed materials. My dedication to delivering excellence has earned me a reputation for reliability and exceptional design work.

Roo Nieto Skills

Illustration Mixed Media Charcoal Art Graphic Design Advertising Layout Adobe Creative Suite Mac Illustrator Photoshop Indesign Photography Logo Design Marketing Image Manipulation Brochures Business Cards Graphics Magazines Packaging Web Design Quarkxpress Email Marketing Pre Press Typography Art Direction Dreamweaver Publications Corporate Identity Social Media Marketing Flyers Creative Direction Branding Customer Service Social Media Adobe Photoshop Adobe Illustrator Page Layout

Roo Nieto Education Details

  • The Art Institutes
    The Art Institutes
    Graphic Design
  • College Of Dupage
    College Of Dupage
    Graphic Design

Frequently Asked Questions about Roo Nieto

What company does Roo Nieto work for?

Roo Nieto works for Av Social Strategies

What is Roo Nieto's role at the current company?

Roo Nieto's current role is Digital Marketing Director and Creative Director.

What is Roo Nieto's email address?

Roo Nieto's email address is ni****@****ail.com

What is Roo Nieto's direct phone number?

Roo Nieto's direct phone number is +151320*****

What schools did Roo Nieto attend?

Roo Nieto attended The Art Institutes, College Of Dupage.

What are some of Roo Nieto's interests?

Roo Nieto has interest in Social Services, Children, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.

What skills is Roo Nieto known for?

Roo Nieto has skills like Illustration, Mixed Media, Charcoal Art, Graphic Design, Advertising, Layout, Adobe Creative Suite, Mac, Illustrator, Photoshop, Indesign, Photography.

Who are Roo Nieto's colleagues?

Roo Nieto's colleagues are Rebecca Villegas.

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