Roohan Rizvi Email & Phone Number

Lahore (Central & North)

Being Regional Sales Manager I’m the leader of sales team comprised of Senior/Zonal Managers, Area Sales Managers, Area Sales Executives, Territory Sales Officers, Sales Officers, DSRs, BAs, Sales Admin team and, business automation implementation professionals and logistics coordinators.Initially was managing the North Region, then company assigned me a challenging goal to manage Central Region and now I’m managing the both regions simultaneously (North and Central) JDs at a glance:• Provides quality leadership for Mehran’s customers in all assigned tasks, while upholding Mehran Values at all times• Achieves the core objectives of reach, productivity and standard share of voice “SOV”• Achieves the Region’s revenue and profitability goals for Mehran products as they are sold into all customer segments within Region. • Establishes an environment and foundation for future sales growth. Sells and teaches others how to sell value and solutions to Mehran customers and consumers• Directs the selling activities within the Region, inclusive of resource deployment and customer interactions at all levels. Prioritizes effectively and in accordance with corporate objectives• HR recruitment, training and deployment• Responsible for the Region’s forecasting and sales tracking• Evaluate market trends and gather competitive information, identify trends that effect current and future growth of regional sales and profitability. Disseminate information to regional sales representatives, corporate marketing and sales operations• Special projects as assigned.• Propose trade marketing drives such as Display Drive, Distributor Incentive Plan against Investment Plans, Team incentive Plan against sales revenue target achievement, implementation of merchandising and visibility standards etc. • Manages promotional / trade marketing budgets within assigned region geographyAchievementAlthough it is not easy to sell a brand in Recipe Category but I’ve a team who just get it done

Islamabad (North & Central)

As RSM I my core focus was development in terms of entire sales channel performance. I had initiated various drives to increase the reach of sales channel in Punjab and KPK meanwhile increased productivity ratio of team and tradeMy core JDs as RSM mentioned below• Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures• Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change• Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.• Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives• Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.• Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.• Implements trade promotions by publishing, tracking, and evaluating trade spending.• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.• Accomplishes sales and organization mission by completing related results as needed

Islamabad (North)

Being ZSM I was managing the entire north zone which includes Peshawar Area, Rawalpindi Area, Jehlum Area and Gujranwala Area through Area Sales Managers, I was responsible to keep motivated team to achieve organizational goals.Except mentoring managers and training them to manage their teams remaining JDs were almost similar to ASM• Maintained and increased sales of company's products• Achieved the targets and goals set for assigned area• Established, maintained and expanded customer base in assigned area• Provided advocated services the needs of customers• Increased business opportunities through various routes to marketo Initiated drive to expend coverage of Metro, Urban and Semi-urban townso Initiated wholesales drive for business developmento Initiated drive for the coverage of villages to increase reach etc.o Initiated drive to cover A, B, C class retail outletso Initiated drive to activate LMTs and IMTso Initiated drives to increase sales through distribution, team and trade incentive programs• Set sales targets for individual team members and as a whole• Recruited and trained sales staff • Allocated areas to sales representatives• Developed sales strategies and setting targets• Monitored the team's performance and motivating them to reach targets• Compiled and analyzed sales figures• Possibly deal with some major customer accounts personally• Collected and aggregated customer feedback and market research• Reported to senior managers• Kept up to date with products and competitors• Sales channel management, managed distributors well according to the companies guidelines and achieved all the assigned goals and targets• Set the benchmarks for other ASMs to follow • Represented company in events, exhibitions and shows• Managed events and exhibitions through vendors

Rawalpindi/Islamabad

I was responsible to achieve manage the team in specific assigned area of Rawalpindi/Islamabad, my core JDs were as below• Maintained and increased sales of company's products• Achieved the targets and goals set for assigned area• Established, maintained and expanded customer base in assigned area• Provided advocated services the needs of customers• Increased business opportunities through various routes to marketo Drive to expend coverage of Metro, Urban and Semi-urban townso Wholesales drive for business developmento Drive for the coverage of villages to increase reach etc.• Set sales targets for individual team members and as a whole• Recruited and trained sales staff • Allocated areas to sales representatives• Developed sales strategies and setting targets• Monitored the team's performance and motivating them to reach targets• Compiled and analyzed sales figures• Possibly deal with some major customer accounts personally• Collected and aggregated customer feedback and market research• Reported to senior managers• Kept up to date with products and competitors• Sales channel management, managed distributors well according to the companies guidelines and achieved all the assigned goals and targets• Set the benchmarks for other ASMs to follow

Rawalpindi / Islamabad

Supervised team of order bookers and deliverymen to achieve targets allocated by the line manager and company e.g. coverage of trade on regular basis, productivity of team on certain ration, achievement of value and volume based sales targets, maintain assigned trade well merchandised etc.Represented company in assigned territory• Kept in contact with listed customers in person and by phone and through team of Order Bookers and Deliverymen• Made appointments with and meeting new customers• Made sales agreement, prices, contracts and mode of payments• Met sales targets• Promoted new products and any special deals• Advising customers about delivery schedules and after-sales service• Recording orders and sending details to the sales office• Giving feedback on sales trends• Reported to line manager well to update him about the status of trade• Shared market intelligence report with line manager and company

Islamabad

I was responsible to promote sales of products in assigned territory, this was involve marketing existing products, suggest new products to cater for consumer demand, or developing markets for new or existing productsCore JDs : Sales promotion with sales channel• Represent company in assigned territory• Suggest line manager and brand to initiate specific activities to promote the sales e.g. o Trader gatherings for Corporate PR, launching a product, , launching of promotional plan based on inventory development (investment plans)o Team gathering/meeting to conduct training sessions as per brands directiveso Team gathering/meeting to launch any incentive plan against specific task or objectiveso Expend coverage of trade, Increase productivity during cycle visits, Visibility/Merchandising drives, Increase value of business per account or in specific type/class of trade, etc.• Conducted research for brand development as surveyor, New brand launch as surveyor, Brand performance, Trade performance (mystery shopper activity), To gauge team performance, To gauge implementation of policies and brand directives in trade, SWOT analysis, Packaging and pricing own and competitive brands etc.• Developed PR with the traders of assigned territory• Managed distribution of promotional goodsBrand activation coordination• Coordinated with vendors to conduct exhibitions and events as per brands directives• Coordinated with outdoor agency for the selection of prime locations to install hoardings• Coordinated with outdoor agency to maintain advocate merchandising (Skins) on hoardings• Coordinated with vendors for fabrication of stall development, kiosk development, HR deployment for promotional activities e.g. Brand Ambassadors (Male/Female)• Coordinated with local authorities, administrative authorities of educational institutes to participate in mega events, Etc.• Data aggregation, tabulation and sharing with concerned people in reporting line and brand

Karachi

Being General Order Supplier provided customized business solutions to large size and medium size organizations where procurement and inventory department was missing or was not able to manage such specific domains of services e.g.Supplies• Chemicals• Stationary• Office equipment• Digital gadgets and devices• Furniture Role• Depending on the quantity found best lowest prices, the ultimate worry-free buying for clients• Arrange in-time supplies of required materials according to the QC/QA standards of clients

Karachi

• Develops base for long-term sources of clients by using referrals, occupational, and special-interest groups to compile lists of prospects• Approaches potential clients by utilizing mailings and phone solicitation; making presentations to groups at company-sponsored gatherings; speaking publicly to community groups on the subject of financial well-being• Determines clients' particular needs and financial situations by scheduling fact-finding appointments; determining extent of present coverage and investments; ascertaining long-term goals• Developes a coordinated protection plan by calculating and quoting rates for immediate coverage action and long-term strategy implementation.• Obtains underwriting approval by completing application for coverage• Completes coverage by delivering policy; planning future follow-up visits and evaluations of needs• Provides continuing service by providing direct deposit forms; processing changes in beneficiary and policy loan applications.• Provides benefits by delivering policy proceeds; reassessing client needs• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.• Enhances insurance agency reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments