Roohi Khatri Email & Phone Number

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

• Oversee all elements of digital communication for four distinct dealerships, including social media influencer programs, campaigns, website content, promotional offers, video creation, seasonal emailers, digital ads, and customer engagement programs.• Maintain and manage the group's websites as well as oversee account functionality, appearance, content, and performance. • Administer eight social media platforms for the team, which includes crafting and curating content to engage followers and promote the brand.• Draft internal newsletters, client email campaigns, press releases and website content for all dealerships • Produce all video content.• Establish and manage local partnerships within each dealership.

Based In New Jersey

Doha, Qatar

• Served as digital marketing manager for two restaurant brands, including Nando's and Ocean Basket.• Created, distributed, and promoted content that effectively positioned nine restaurants on the market.• Managed crisis communication and online reputation management for 10 media outlets.• Generated monthly reports for Google Search and Display Ads, Facebook and Twitter organic and paid content.

Doha, Qatar

The Social Studio began as an arm of Iloveqatar – Doha’s top news website – and over 2 years was transformed into a content generation agency that has bought creative events and concepts to Doha from around the world.• Developed and implemented the company's social media strategy for this content generation agency that brings creative events and concepts from around the world to Doha.• Belonged to a two-member founding team and played an integral role in the business's growth.• Acquired the first two clients for the agency through RFP's - Qatar Business Incubation Centre and Qatar Development Bank for the mandates of Digital Advertising and Content Distribution.• Developed innovative social media strategies by hiring talent and managing freelance resources.• Created social media benchmarks for clients in the government and food and beverage industries.

India

• Worked with a variety of clients in retail, advertising, events, and e-commerce.• Created a brand and visual guidelines for the brand, as well as its core messaging.• Managed a team of freelance agents across India.• Launched BuynBrag.com, a social shopping site for home décor which was later purchased by Urban Ladder.• Initiated the first edition of India Bike Week, an event that caters to motorbike enthusiasts throughout the country.Clients:• Trust for Retailer and Retail Associates of India (TRRAIN)• Social Scientists E commerce Pvt Ltd• Quipper Research Pvt Ltd• Windlass Online Stores Pvt Ltd• Sandvik Asia Ltd.• India Bike Week 2013• Soap Opera n More• Abharan Jewellers• Alchemy Publishers• TBWA\ India

India

Work outline:• Devise strategic and meaningful plans for the clients.• Provide inputs for work plan, developing a strategic approach.• Provide strategic inputs for formulating client activity plans, activity reports and documents.• Ensure client servicing is carried out with the top quality and standard.• Provide market intelligence to client based on information from industry, media and competition analysis.• Support senior management on new business development• Generate a WOW factor per year (i.e. an innovative/out of the box idea, plan, strategy, that is implemented successfully).Client Highlights• Launched Castrol PowerONE in India• Successfully gathered support of Key Opinion Leaders (without monetary arragements) to promote coconut as a key ingredient for skincare during the pre-launch phase for Parachute Advansed Body Lotion• Conceptualized the PR strategy for Saffola World Heart Day – Marico Ltd.’s top grossing brand. • Launched the World’s Best Hair Campaign which was later integrated to marketing campaign for Parachute Advansed Coconut Oil• Conceptualized the well-timed cover & interview of Donald Trump in GQ IndiaClients:• Marico Ltd.• General Mills India• Tourism New Zealand• Bestseller India (Jack & Jones, Vero Moda, ONLY)• PricewaterhouseCoopers• TataSky DTH provider• Danone India• Diageo India (All brands - Johnnie Walker, VAT 69)• Castrol India• Skoda • CondeNast Idia• Rohan Lifescapes - The Trump Tower in India• TRRAIN - Trust for Retailers and Retail Associates in India

Work Outline:* Create and execute customized stratergies for each client * Consult client on media and non media activites in a timely basis* Engage assocations (excluding media) for development of events/concepts* Handle trade meetings and seminars for client* Sucessfully handle a PR team of four members• Actively participate in New Business Development for the organisationClient Highlights· Established strategy and execution for the First and Second Singtel Singapore Grand Prix 2008 and 2009· Sucessfully handled all aspects of the Ministerial Visits of Tourism New South Wales· Launched the super premium Ice Cream expereince – Haagen Dazs – in Mumbai and Delhi with coverage in top luxury magazines· Worked on the prestigous Messe Frankfurt India’s textile and technology exhibitions in Mumbai, India Clients:• General Mills India• Playwin Lotto (Pan India Network Pvt. Ltd.)• Singapore Tourism Board• Tourism New South Wales• Wockhardt Hospitals• Wockhardt Ltd• Mead Johnson Nutrition• Covidien• Bilcare Ltd.

Palo Alto, California, Usa

* Maintain weekly/monthly media updates for all clients* Active part of media relations team for all hi-tech clients* Participate in active brainstorm for positioning and messaging for clients* Conduct interactions between media and executives * Execute role as Voce Marketing team member to promote Voce as an organization* Assist in research and pitching for new businessClients: • Yahoo!• Fujitsu Computer Products of America• Network Appliance Inc.• Peerflicks.com (Pioneer in peer-to-peer DVD trading)• Blurb.com (online portal for book publishing)

San Francisco Bay Area

• Create/manage media lists for Hi-tech as well as consumer clients• Write pitches for consumer publications• Create and update editorial calendars for high-tech clients• Work with wire services to upload and disseminate news announcements• Conduct client and competitor research• Initiate story ideas for consumer clients• Lead media relations for product launch for hi tech clients.• Train interns with important project managementClients:• Master Replicas (Consumer based product)• Kensington Technologies• Symantec• Webaroo• Genesys Conferencing

San Jose, California

• Coordinating distribution of press releases and press notes to over 400 Media personnel.• Organizing press conference rooms to accommodate Media as well as the interviewees and looking over smooth execution of the press conference• Working closely with the Champ Car Public Relations for the informational needs of the media.• Responsible for answering any inquiry from the media and over 150.000 fans.

Mountain View, California

• Actively representing the organization though various forms of media, which include television, press releases and brochures.• Creating an organizational pattern for the Art & Wine merchandise and equipment.• Part of the volunteer recruitment and management team for Art & Wine Festival.• Organizational planning, marketing and coordinating for the Festival attended by over 20,000 Bay Area residents and 300 artists.• Obtaining special discounts and services for Artists and attendees of the Festival using Filemaker Pro

The Ohio State University, Columbus

Coordinating bookshop by displaying merchandise by season as well as monthly Working as part of a team to meet operation objectives and daily sales goals.Responsible for web orders: communicating with customers, ordering newmerchandise, shipping customers orders and minimizing complains withmerchandise.Working with the Marketing Committee responsible for creating new ideasto promote sales excellent customer service skills.Maintaining an active and visible role with the customers while demonstrating merchandise

Columbus, Ohio Area

Communicating strategically with Alumni of various schools to raise funds for special events or academic progress of that school.Influencing alumni participation in events such as grand openings, ribbon cuttings, athletic meetings, games, etc.Creating avenues for Alumni participation such as committee meetings, luncheons, etc.Raising over $2000 for the University

San Jose, California

Supervising daily closing and opening of the bookshop.Managing textbook orders from the professors as well as thedistributors.Working at the counter with high-volume traffic in store.Helping customers with textbook, clothing and supply inquiries

San Jose, California

• Organizing fingerprinting events and safety guidance presentations in schools and other organizations as well as other sites. • Designing surveys and questionnaires for existing volunteers with goal of formulating a new volunteer bank and strengthening the existing core.• Redesigning the informational and educational brochures using PageMaker and PhotoShop of the organization to give the team a new image.• Creating committees for planning, support and organization of Second-Chance Prom• Constantly assisting in grant research and writing to ensure the continuity of prevention, location, recovery and reunification of missing and abducted children

Los Gatos, California

Editing and researching articles about global animal abuse for themonthly newsletter.Providing assistance in the writing and layout of the newsletterStrategically collecting article ideas for upcoming issues inaccordance with other global news.Maintaining database entries of members and newsletters.