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I'm a web & product designer, front-end developer, and design system specialist with 20 years of professional experience, based in Los Angeles, California. Originally from Yorkshire, England, I spent the first decade of my career in design agencies or freelancing, working on projects for the likes of Nike, MTV, and NASA. In 2014, I was invited overseas to New York City to lead the design of a new product for Adobe. I then moved to WeWork to establish and lead their digital brand guidelines and design systems. In 2018, I wrote a book on design systems, available to buy at: designsystemfoundations.com.Since 2018, I have been a freelance principal designer and consultant, working with startups and Fortune 500 businesses to establish, design, and document design systems and reimagine existing — or create new — product suites.
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Head Of DesignBanking Embedded Jul 2024 - PresentWilson, Wyoming, Us -
Co-FounderBanking Embedded Jan 2024 - PresentWilson, Wyoming, Us
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Founder And EditorClub Of The Waves Apr 2006 - PresentLos Angeles , California , UsAn award-winning showcase of artists and photographers whose work focusses on surfing and surf culture (https://clubofthewaves.com). I founded the website and design, develop, curate, and write all content. It's a labour of love. -
Principal Product DesignerOwl Studios Jan 2021 - Jun 2024I worked with startups and Fortune 500 businesses to establish, design, and document design systems and reimagine existing — or create new — product suites. -
Principal Designer And Web DeveloperOwl Studios Jun 2018 - Jan 2021As a designer who codes, I took on a wide range of web design, development, product design, brand, and creative direction projects for clients predominantly in the fashion, sports, and gaming industries.
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Author Of Laying The FoundationsOwl Studios Nov 2018 - Jul 2019I wrote a book about design systems! Learn more and purchase at: https://designsystemfoundations.com
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Vp Of DesignTrue Digital Network Jun 2023 - Dec 2023Austin, Tx, UsA startup building a network for bankers in the US. I worked on all facets of the business as a design executive, from establishing the brand and a design system to leading the design of their marketing website, network product, and mobile app — working closely with the Chief Technology Officer. -
Design System LeadNydig Jan 2022 - May 2023New York, Ny, Us -
Design Systems LeadWework Mar 2016 - Jan 2018New York, Ny, UsI led a foundation initiative establishing digital brand design guidelines, design systems, and documentation. I also creatively directed and mentored a team of digital designers on responsive web design, product design, user experience, and best practices for working with engineers. -
Design Lead Of Adobe PortfolioAdobe Dec 2014 - Mar 2016San Jose, Ca, UsI was invited overseas to NYC in 2014 to design a new product for Adobe. As the solo designer, I worked on all product and web design, design system, concepts, prototypes, marketing, and brand — partnering with a large team of engineers. -
Digital Designer & Web DeveloperSelf-Employed Jul 2006 - Nov 2014I worked on a wide range of projects, from web design and development to app design. I worked on projects for Red Bull, LIVESTRONG, Google, Harvey Nichols, M&S, AKQA, Vodafone, The North Face, Surfers Against Sewage, and more.
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Principal Product DesignerBelieve.In Mar 2013 - Aug 2014London, GbI partnered directly with this startup’s leadership on a wide range of web and product design projects. In 2013, we created the world's first charity fundraising social platform. In 2014, we refocused and created a suite of customisable and white-label fundraising tools exclusively for charities, including public responsive web pages and a comprehensive charity-facing dashboard product. -
Digital DesignerJess3 Mar 2010 - Feb 2011Washington, Dc, UsI worked on projects and ideas for interactive social media campaigns and websites to interactive kiosks at events for Nike, MTV, NASA, Twitter, Facebook, Samsung, foursquare, Myspace, American Express, the USGA, Discovery Channel, Intel, Microsoft, and more. -
Product DesignerWilliam Hill Online Sep 2009 - Jun 2010
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Web Developer & DesignerGendall Design Sep 2008 - Jul 2009Falmouth, Cornwall, Gb -
Web Developer & DesignerHarris Associates Jan 2004 - May 2008
Andrew Couldwell Skills
Andrew Couldwell Education Details
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The University Of HuddersfieldBa Multimedia Design -
Leeds College Of Art & DesignFoundation In Fine Art & Graphic Design
Frequently Asked Questions about Andrew Couldwell
What company does Andrew Couldwell work for?
Andrew Couldwell works for Banking Embedded
What is Andrew Couldwell's role at the current company?
Andrew Couldwell's current role is Design and Front-End.
What is Andrew Couldwell's email address?
Andrew Couldwell's email address is an****@****ive.net
What is Andrew Couldwell's direct phone number?
Andrew Couldwell's direct phone number is (855) 593*****
What schools did Andrew Couldwell attend?
Andrew Couldwell attended The University Of Huddersfield, Leeds College Of Art & Design.
What are some of Andrew Couldwell's interests?
Andrew Couldwell has interest in Interactive, Football, Design, User Experience, Css3, Environment, Art, Digital, Photography, Surfing.
What skills is Andrew Couldwell known for?
Andrew Couldwell has skills like User Experience, Web Design, Creative Direction, Web Development, User Interface Design, Wordpress, Charity, System Design, Product Design, Responsive Web Design.
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