am a User Experience (UX) Researcher and Designer with over 10 years of experience in user research, identifying user needs through user research, interviews and surveys, ideation, user modelling, creating personas, wire-framing, prototyping, usability testing, interface designing, developing digital products and services with user centric design focus and delivering through both agile and waterfall methodologies.I am senior UX strategist who translates user needs, style guides, and requirements into elegant solutions for complex problems. I provide a compelling user experience to improve brand loyalty, customer retention and visit-to-order ratios.I am a user advocate. I listen to what they say, I see what they do and I live in their ecosystems to understand deeper emotional needs/wants materialising as problems. With that understanding when I design solutions, they are inherently fulfilling and satisfying. I have Master degree in Creative Imaging and consider myself as a creative, imaginative and fun loving individual who has out of the box imagination with original concepts and innovative solutions. I help businesses optimise their efficiencies and grow by optimising digital products and services. I have experienced working on financial products, responsive cloud-based applications, staff facing solutions and central government projects. Working for Yorkshire Housing, on HM Government’s Help to buy Project, we worked with GDS design guidelines and principals. I am a member of digital service designers at digital cabinet office. My key strengths are improved functionality through user centric design, digital marketing through conversation rate optimisation and guardianship of organisation’s brand through web, broadcast and social media channels.
Listed skills include Agile Project Management, Digital Project Management, Web Project Management, Digital Marketing, and 45 others.