Mark Rooney Email and Phone Number

• Functional Insights & Analytics Lead & People Leader for Simply Good Foods (Atkins & Quest Brands; +$1.6B in Sales)• Established the Functional Strategic Vision, Core Pillars & Associated Action Plan for 2021-2024• Led & Developed Market Structure & Demand Landscape understanding for the Nutritional Snacking Aisle• Developed OmniChannel Consumer Framework to Identify Incrementality of Online Channels & Opportunity to Drive Share • Developed and Installed a new category segmentation to better position the Atkins & Quest Brands • Mentoring & Managing a Multi-Functional Team

• Functional Insights Lead for Leprino Foods (+$3.5 Billion in annual sales)• Established 1st Ever Insight Strategic Goals & Functional Action Plan for 2019/2020• Brand Manager for Large QSR Customer, Frozen Pizza and Retail Cheese customers• Mentoring & Managing a Multi-Functional Team

Functional Lead for the Coffee Creamer & Beverage Business Unit, the fastest growing and 2nd largest Danone North America Business Unit (over $1.3 Billion in annual sales). • Developed & Installed a New Category Segmentation to Better Position the 8 Brands in the Danone Coffee Creamer Portfolio • Developed Functional Action Plan for Calendar Years 2017-2019• Spearheaded and Installed an Enterprise-wide Insights Activation Platform to enable knowledge sharing while reducing my Business Units spend on research by 30% • Mentored and Managed Functional Team Members Brands include International Delight, SToK, Land O’Lakes, Dunkin, Baileys, Horizon, Silk, and So Delicious brands.

Awarded Highest Functional and Employee Rating due to Innovation Leadership + Insight Development for Danone’s Coffee Creamer & Beverage category including International Delight, Land O’Lakes Half & Half, Dunkin Donuts, Horizon, Silk & SToK Coffee brands (over $1 Billion in annual sales). • Partnered with Marketing and R&D to shape the innovation pipeline through 2020 by identifying consumer-inspired innovation and demonstrating winning holistic propositions• Designed a new Innovation Process that was aligned and reapplied across the company• Drove two products from Insight/Idea Generation to Sell-in

Led front-end Innovation Insight Development for P&G's Fabric Care category including Tide, Ariel, Downy, Lenor & Unstopables brands (over $20 Billion in annual sales). Partnered with Marketing and R&D to shape the innovation pipeline through 2020 by identifying consumer-inspired, transformational innovation and demonstrating three winning holistic propositions – winning consumer insights, packaging, prototypes, and business models. Developed innovation processes and insight best practices that have been shared and reapplied across the company. These best practices were utilized in Global Branding choices after discovering how specific brands impact Cannibalization of the entire Fabric Care Portfolio. Finally, I personally uncovered insights & aligned a new strategic target for the Unstopables Brand (+$500M).

Led End-to-End Insight Development for P&G's Facial Tissue Brand, Puffs (over +$400M). Developed Consumer Framework to guide the brand’s strategy and enable prioritization. The framework was immediately leveraged by the sales team to save 20% of distribution at key customer (+$3M). After uncovering insight of the impact of the # of designs on shelf, I leveraged Bayesian Analysis to Optimize Design Mix and increased the number of designs on shelf by 50%. Executed MMM and applied key recommendation to optimize media mix that enable frequency and reach during critical seasonality. Results from work seen in market as our team changed downtrend in $ and Vol for first time in 4 years.

• Oversee and coordinate the Student Government President’s Cabinet• Represent over 30,000 students and manage an operating budget over $60,000• Serve on ten administrative committees

• Performed primarily in Lead Tax Services and Private Client Advisory groups focusing on Mid-size corporations, partnerships, and individuals• Provided comprehensive, independent, and objective tax services to clients

 Researched and aggregated country club market data for sales and technical support teams Worked extensively with workplace software - Word, Excel, and Lotus Notes