Roopa Madvesh

Roopa Madvesh Email and Phone Number

Senior Director Category Strategy at WK Kellogg Company @ WK Kellogg Co
Roopa Madvesh's Location
Naperville, Illinois, United States, United States
Roopa Madvesh's Contact Details
About Roopa Madvesh

Senior Sales professional with over 20 years of experience in Consumer Products Industry (Kellogg, P&G). Experienced in National Account Management, Customer Marketing, Distributor Channel Development and Category Management. Hands-on experience in Category Management, ECR, Shelf management, CRM, New Business Development & Shopper research. Principal strengths include •Strategic Planning •Portfolio Strategy •Leading through Change •Team Building •New Business Development •Managing complexity and Problem Solving • Analytical Skills• Winning at Point of SaleSpecialties: Strategy and Planning, Customer Marketing, Category Management, National Account Management, Account Penetration, New Business Development, Modern Retail, Channel Management, Ethnic Marketing, Conceptual Selling, Manage P&L, New Product Introduction

Roopa Madvesh's Current Company Details
WK Kellogg Co

Wk Kellogg Co

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Senior Director Category Strategy at WK Kellogg Company
Roopa Madvesh Work Experience Details
  • Wk Kellogg Co
    Sr Director Category Strategy
    Wk Kellogg Co Oct 2023 - Present
    Battle Creek, Michigan, Us
    View
  • Kellogg Company
    Senior Director Category Strategy
    Kellogg Company Jul 2023 - Oct 2023
    Battle Creek, Michigan, Us
    View
  • Kellogg Company
    Director Category Strategy
    Kellogg Company Feb 2020 - Oct 2023
    Battle Creek, Michigan, Us
    View
  • Kellogg Company
    Sr Director Team Sales (Kroger)
    Kellogg Company Nov 2017 - Feb 2020
    Battle Creek, Michigan, Us
    View
  • Kellogg Company
    Sr Director - Drug Channel
    Kellogg Company Jun 2017 - Nov 2017
    Battle Creek, Michigan, Us
    View
  • Kellogg Company
    Director Team Sales
    Kellogg Company Apr 2015 - Jun 2017
    Battle Creek, Michigan, Us
    View
  • Kellogg Company
    Director Category Management
    Kellogg Company Apr 2011 - Apr 2015
    Battle Creek, Michigan, Us
    Lead Category Mangement team for Central Regional Customers (Meijer, Giant Eagle, Roundys, Hy Vee, SpartanNash, Jewel, Supervalu, AWG, Military, Supervalu etc) and the Channels team inlcuding Drug (CVS, Walgreens, Rite-Aid) and Dollar (Dollar general, Family Dollar). Team partnered with several customers on major initiatives to envision and re-configure the aisle including optimal Aisle adjacencies, flow & space allocated to categories and won several new category captainships.
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  • Kellogg Company
    Manager Team Sales
    Kellogg Company Mar 2009 - Dec 2010
    Battle Creek, Michigan, Us
    Lead the team managing the Wholesaler/Distributor channel for Eastern region for Kellogg Snacks.
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  • Kellogg Company
    National Account Manager
    Kellogg Company Jul 2006 - Mar 2009
    Battle Creek, Michigan, Us
    Create and execute plans and strategies to drive profitable fundamentals & market share at Kmart, Fresh & Easy and Aldi.
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  • Kellogg Company
    Manager Sales Strategy & Planning
    Kellogg Company Oct 2004 - Jul 2006
    Battle Creek, Michigan, Us
    Act as a liaison between Field Sales and HQ (Marketing, Operations, Product Supply etc). Commercialize and communicate strategy and tactics including Distribution, Merchandising, New Product Introduction, Pricing to win at Point of Sale. Create Actionable Selling Platforms rooted in Category, Consumer and Shopper insights
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  • Procter & Gamble (P&G)
    District Manager
    Procter & Gamble (P&G) Jul 2001 - Oct 2003
    Cincinnati, Ohio, Us
    Create a viable business model, drive operational efficiencies and improve sales fundamentals in distributor network in North-East India
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  • Procter & Gamble (P&G)
    Project Manager
    Procter & Gamble (P&G) Jun 2000 - Jun 2001
    Cincinnati, Ohio, Us
    Manage trade marketing activities and act as liaison between Sales and HQ
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  • Procter & Gamble (P&G)
    Kam Category Management
    Procter & Gamble (P&G) Jun 1998 - Jun 2000
    Cincinnati, Ohio, Us
    Build long term customer relationship with top customers like Foodworld, Health & Glow & Cargills. Drive efficient assortment, replenishment, shelving, pricing & promotions recommendations
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Roopa Madvesh Skills

Consumer Products Strategy Trade Marketing Pricing Merchandising Marketing Strategy P&l Management Management Fmcg Retail Crm Market Research Forecasting Leadership Product Development Customer Marketing Sales Operations Pricing Strategy

Roopa Madvesh Education Details

  • Indian Institute Of Management, Calcutta
    Indian Institute Of Management, Calcutta
    Information Technology
  • Anna Adarsh College
    Anna Adarsh College
    Computer Science
  • Mother'S International School
    Mother'S International School
    Xii
  • Aptech
    Aptech

Frequently Asked Questions about Roopa Madvesh

What company does Roopa Madvesh work for?

Roopa Madvesh works for Wk Kellogg Co

What is Roopa Madvesh's role at the current company?

Roopa Madvesh's current role is Senior Director Category Strategy at WK Kellogg Company.

What is Roopa Madvesh's email address?

Roopa Madvesh's email address is ro****@****ail.com

What is Roopa Madvesh's direct phone number?

Roopa Madvesh's direct phone number is +147925*****

What schools did Roopa Madvesh attend?

Roopa Madvesh attended Indian Institute Of Management, Calcutta, Anna Adarsh College, Mother's International School, Aptech.

What skills is Roopa Madvesh known for?

Roopa Madvesh has skills like Consumer Products, Strategy, Trade Marketing, Pricing, Merchandising, Marketing Strategy, P&l Management, Management, Fmcg, Retail, Crm, Market Research.

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