Roopesh Bhatnagar Email & Phone Number

United Kingdom

United Kingdom

Brand team lead responsible to develop and activate marketing campaigns across the Arco Masterbrand and TROJAN Workwear brands. Execute Omnichannel campaigns to enhance brand equity in line with the brand strategy. Manage creative, production and media agency relationships.

Consulting Corporate and Agency Brands.New Market Entry & Agency Pitches focussed on Middle East markets. Brand Strategy, Branding and Creative Audit and Development. Brand & Campaign Management. Agency Set-up, Streamlining & Process Implementation.

Oman & Dubai

• Talks is an independent pioneer of Social Media Management & Sports Marketing.Achievements & Responsibilities:
• Took on the role at Talks to augment the agency offering to provide full integrated communications.
• Restructured the agency teams and mentored capabilities to work across Social, Digital, Marketing Communications, PR, and Event Management.
• Led the business development planning with both organic growth with the diversified offering for existing clients and new pitches to prospects to grow the client roster further.
• Amongst others, won the coveted account of Bank Muscat the largest financial services provider in Oman and Talks got assigned 60% of the marcomm portfolio as the Brand Agency, responsible for implementing their Brand.
• Led the initial account on boarding and day to day operations of Bank Muscat, as this remit was new for agency team members. One of the significant tasks was to implement their brand refresh and expand plus implement.

Dubai, Jeddah, Muscat, Riyadh

• SASH is a strategic communications and perception management consultancy, during my time at Hadath they were affiliated to APCO Worldwide, one of the leading public affairs firms globally with offices in more than 30.
• Part of the core team that set up the Oman operations, and new business support for Saudi Arabia (KSA).
• Led the successful pitches for Alizz Islamic Bank, Awasr Telecom and Orpic in Oman.
• Instrumental in key account wins of Hyper Panda, Fonte, IHCC & ADAA for KSA office.
• Responsible for formulating annual marketing communication plans for all brands managed, setting KPI’s, SLA’s and delivering upon them.
• Direct and manage the agency teams across all deliverables – branding, marketing communication, social, digital, PR, events and activations as required.

Oman

• WPP is a world leader in advertising and marketing services with about 40 agency brands, employing 200,000 professionals in offices across 113 countries.Achievements & responsibilities:
• Reporting to the Vice President of the Oman operations, worked with both Y&R and Wunderman brands with a key mandate to consolidate and organically grow current and troubled client relationships.
• Set the bar higher for the agency’s deliverables and streamlined processes.
• Lead strategic planning and new business pitches as a catalyst for growth; won key accounts – Oman Air, Bank Dhofar, National Bank of Oman, Vale, The Walk (Wave Muscat), Al Raffd Fund (Sovereign SME Fund), Mwasalat.
• Managed for all above clients, multiple account management & creative teams for day to day operations to deliver upon Brand, Product & Promotional Campaigns, Internal & CSR Campaigns, Events & PR for Product/Service.
• Worked along with the media planning and creative teams for new destination launches, brand and promotional campaigns for Oman Air in International Markets across Middle East, Far East, Asia & Europe.

Oman

Set up as a frontrunner in the Social, Digital & Technology landscape of Oman. Later the company was divested and diversified its interests to focus on the Telecom infrastructure services.

Oman

Oman

• Oman’s leading media agency, with a solid portfolio of advertising clients and the publishers of Wings of Oman.Achievements & Responsibilities:
• Rejuvenate, restructure and redirect the 20 year old agency charting the course for its next decade of operations. Cement the market leadership of National Publishing & Advertising create both horizontal and vertical.
• Restructured agency, to take all specialty divisions further to form new independent companies to have individual impetus and emphasis on core arenas rebranded NPA, forming Oxygen (creative Services) MediaOne (media.
• Secured key accounts of brands in leading categories like telecom (Nawras), banking (BankMuscat) and real estate (Blue City) for MediaOne; in just close to a year established it as a market leader. On the creative.
• Continued to oversee strategic and creative direction on all agency accounts in the portfolio below plus adding to the portfolio two new major accounts, Haya (Oman Wastewater Management Co.) and Samsung Oman. Won the.
• Scope of work included, Brand Identity Development, Product Launches, Consumer Promotions, Dealer Promotions, Direct Marketing, Event Management, PR, Presentation & Pitches.

Oman

Oman’s leading media agency, with a solid portfolio of advertising clients and the publishers of Wings of Oman.

Bombay

• Part of McCann Worldgroup, a strategically led creative agency with offices across 180 cities.Achievements & Responsibilities
• Led an account group with two executives managing the following accounts and new business pitches (Nepal Thai Foods being one of the accomplishments) Responsible for strategy and creative development
• Developed extensive nationwide CRM programs for Mahindra & Mahindra Automotive
• Ran the fortnightly research focus groups called Mediography at the agency for consumer insights and pre / post testing of communication campaigns.
• Brands Managed:Mahindra & Mahindra (Automotive, Corporate, Real Estate), Guestline Hotels (Accor in India), Nepal Thai Foods (Wai Wai Noodles)

Oman, Dubai

An early affiliate of TBWA under the leadership of Ramzi Raad, the founder of TBWA/Raad ME, today Intermarkets is also part of the WPP Group.

Mba

Advertsing & Pr

Education record