Roop G. Email & Phone Number

San Francisco, Ca, Us

● Designed strategy of risk operations, including setting team OKRs, headcount, outsourcing and implementation to decrease percent of bad ads served on the platform● Built cross-functional relationships with several stakeholders on key initiatives with risk implicationsRisk Operations Analyst● Developed rules for internal systems to catch fraudsters proactively, with some rules of up to 98% accuracy● Created process to dispute chargebacks with CyberSource, Adyen and AMEX, decreasing chargeback rates● Codified process flows and response templates, leveraging fraudulent activity, increasing team efficiency● Analyzed performance of payments based on declines, spend, and behavioral patterns on Twitter; created processes to mitigate fraudulent activity Policy Operations to User Services Analyst, Pilot Program● Propositioned processes to close gap of bugs being reported on profiles with ads leading to a more seamless experience● Trained a team of 30 on new workflows to strengthen abuse-recognition algorithm for a more brand safe environmentSales Development Specialist, Pilot 2014● Onboarded SMB accounts on Twitter’s Ads platform within the target market (~100 accts/week) ● Pursued 1000+ client accounts per quarter, resulting in over $1.4M in sales per quarter● Analyzed sales funnel data in CRM system (Salesforce); evaluated ad campaigns' performance using Tableau and other in-house tools, to conduct more informative sales conversations that lead to high growth conversions

Marketing/Distribution/Monetization. Operating under the guidance of Tom Chi (co-founder of GoogleX), FactoryX is a bold experiment to rapidly create, de-risk and operationalize new startup companies. www.fact0ry.com

Winner of Start-Up Sacramento (2nd Place).

Irving, Tx, Us

- Analyze and interpret sales reports to forecast ordering of new inventory on time and kept complete stock of over 2200 products in the store. - Manage vendor accounts and handle cash flow upwards of $12,000 on a daily basis.- Supervise and train a team of 4 employees to maintain operations and excellent customer experience.- Ranked 1st as the seller of new promotional items in Northern CA (out of 109 7-Eleven stores).- Order and manage inventory valued at over $110,000 annually while keeping track of 2200 line items. - Successfully manage company and product advertising and marketing through traditional methods and by coordinating events open to the public. - Responsible for overseeing accounts receivable / payable and payroll and benefit packages for all full-time staff. - Built lasting relationships with 7-Eleven corporate management and daily store customers to ensure availability of the products in demand for customer satisfaction.

New York, Ny, Us

Learnt about financial products and client recruitment from high producing financial advisors (~$1M) who serve as the first point of contact for new clients. Understood how to cultivate and sustain ongoing relationships with clients which can potentially generate additional business. Researched stocks, bonds, and mutual funds to acquire market data, and worked directly with Jeffery Won, Vice-President of Investment Banking, to apply this knowledge to UC Davis projects. Provided feedback on peer’s PowerPoints, which led to the overall improvement of the projects.• Interfaced with branch management team to learn how to resolve difficult client inquiries in a fast paced environment.• Worked on multiple projects with group members on the operations of the stock market

Master Of Business Administration - Mba, Tech Mba

Bachelor Of Arts - Ba, Communication

Bachelor Of Science (B.S.), Business/Managerial Economics