Creative Lead
CurrentResponsible for spearheading the design team and driving innovative solutions that elevate our brand’s visual identity. My role involves managing four critical functions, each contributing to the overarching goal of enhancing brand engagement and delivering top-notch design services.1. Design Services for Customers: - Oversee the design support offered to customers, ensuring their content is transformed into interactive and visually engaging layouts. - Work closely with clients to understand their needs and deliver bespoke design solutions that enhance the effectiveness of their content.2.Marketing Designs: - Manage the design output for all marketing initiatives across Paperflite’s product suite, including Paperflite, Cleverstory, Seek, and Design Studio. - Ensuring brand consistency and high-quality design across all marketing materials, from digital campaigns to print merchandise.3.Sample Pages for Prospects: - Lead the creation of visually compelling sample pages that demonstrate how content can be elevated using Cleverstory, our state-of-the-art editing platform for marketers. - Collaborate with the sales team to develop web pages that highlight the platform's features, driving user adoption and satisfaction.4. Video Production: - Direct the end-to-end production of animations and videos, ensuring they meet the highest standards and technical excellence. - Collaborate with the video production team, both in-house and freelancers worldwide, to conceptualize, script, and produce engaging video content that aligns with our strategies.
